Sensors, Год журнала: 2025, Номер 25(9), С. 2914 - 2914
Опубликована: Май 5, 2025
Recent advancements in virtual reality (VR) technology have introduced a new paradigm exhibition culture, with digital storytelling emerging as crucial component supporting this transformation. Particularly exhibitions, serves key medium for enhancing user experience and maximizing immersion, thereby fostering continuous usage intention. However, systematic research on the structural influence of VR-based remains insufficient. To address gap, study examines impact components VR—namely, interest, emotion, educational value—on presence, enjoyment, intention through path analysis. The results indicate that value all significant positive effect presence. Furthermore, while interest emotion positively does not show statistically effect. Presence, turn, has intention, immersion also influences enjoyment Finally, was found to This empirically validates effectiveness environments, offering valuable academic practical insights. Theoretically, it contributes field by elucidating complex hierarchical relationships among three core factors—interest, value—and their experience. Practically, findings provide strategic guidelines designing exhibitions maximize satisfaction, reaffirming importance content emphasizes emotion.
Язык: Английский