The Impact of Digital Marketing on Promotion and Sustainable Tourism Development DOI Creative Commons
Artan Veseli,

Leureta Bytyqi,

Petrit Hasanaj

и другие.

Tourism and Hospitality, Год журнала: 2025, Номер 6(2), С. 56 - 56

Опубликована: Март 27, 2025

This paper aims to analyze the influence of digital marketing in Kosovo’s tourism industry from three key perspectives: consumers, businesses, and experts (IEs). The research explores how influences identification tourist destinations, promotion sustainable development. study used semi-structured interviews collect primary data twenty-five participants, selected through non-probability purposive heterogeneous sampling techniques. were analyzed qualitatively using a thematic analysis approach, encompassing multi-step coding process involving categorization, reduction, display findings reveal that significantly impacts industry. A qualitative confirms media is crucial for consumers identifying destinations. Tourism businesses utilize channels advertise while IEs recognize marketing’s pivotal role fostering growth. sheds light on not only supports destinations but also contributes long-term offers practical implications, providing valuable insights tourists seeking destination information, enhancing engagement with tourists, policymakers aiming develop targeted, strategies leverage trends.

Язык: Английский

The Impact of Digital Marketing on Promotion and Sustainable Tourism Development DOI Creative Commons
Artan Veseli,

Leureta Bytyqi,

Petrit Hasanaj

и другие.

Tourism and Hospitality, Год журнала: 2025, Номер 6(2), С. 56 - 56

Опубликована: Март 27, 2025

This paper aims to analyze the influence of digital marketing in Kosovo’s tourism industry from three key perspectives: consumers, businesses, and experts (IEs). The research explores how influences identification tourist destinations, promotion sustainable development. study used semi-structured interviews collect primary data twenty-five participants, selected through non-probability purposive heterogeneous sampling techniques. were analyzed qualitatively using a thematic analysis approach, encompassing multi-step coding process involving categorization, reduction, display findings reveal that significantly impacts industry. A qualitative confirms media is crucial for consumers identifying destinations. Tourism businesses utilize channels advertise while IEs recognize marketing’s pivotal role fostering growth. sheds light on not only supports destinations but also contributes long-term offers practical implications, providing valuable insights tourists seeking destination information, enhancing engagement with tourists, policymakers aiming develop targeted, strategies leverage trends.

Язык: Английский

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