Effect of Product Quality, Service Quality and Customer Relationship Management on Customer Loyalty Mediated by Customer Satisfaction of BPJS Employment Branch Office Palembang
International Journal of Marketing & Human Resource Research,
Год журнала:
2025,
Номер
6(1), С. 29 - 46
Опубликована: Янв. 6, 2025
This
study
examines
the
impact
of
Customer
Relationship
Management
(CRM),
Satisfaction,
Product
Quality,
and
Service
Quality
on
Loyalty
in
a
specific
company.
The
aim
is
to
identify
most
influential
factors
enhancing
customer
loyalty.
research
employs
quantitative
survey
design,
collecting
data
from
350
customers
selected
through
purposive
sampling
technique.
Variables
include
CRM,
Loyalty,
measured
using
structured
questionnaire.
Data
analysis
utilizes
Structural
Equation
Modeling
(SEM)
evaluate
relationships
among
variables
ensure
instrument
validity
reliability.
Key
findings
reveal
that
CRM
Satisfaction
significantly
influence
whereas
show
no
significant
effect.
These
results
underscore
importance
over
traditional
drivers,
contributing
valuable
insights
for
retention
strategies.
highlights
evolving
dynamics
loyalty
competitive
markets,
suggesting
shift
towards
relational
satisfaction-focused
management.
Язык: Английский
Aligning Brand Association, Awareness, and Image with Sustainable Consumer Perceptions in the Telecommunications Sector: a Contribution to SDGs
Journal of Lifestyle and SDGs Review,
Год журнала:
2025,
Номер
5(3), С. e05482 - e05482
Опубликована: Март 11, 2025
Objective:
This
study
investigates
how
association
with
the
brand,
image
of
and
awareness
a
brand
influence
what
consumers
think
PT
XX's
products
services
in
light
environmentally
friendly
consumption
behaviors.
It
tries
to
these
components
drive
consumer
perceptions
help
overall
sustainability
goals
telecoms
industry.
Theoretical
Framework:
Grounded
branding
theories,
this
research
integrates
concepts
perspectives,
highlighting
their
role
shaping
responsible
behaviors
supporting
Sustainable
Development
Goals,
particularly
those
related
production
(SDG
12)
industry
innovation
9).
Method:
A
quantitative
approach
using
Partial
Least
Squares-Structural
Equation
Modeling
(PLS-SEM)
was
employed.
Data
were
gathered
through
surveys
from
150
XX
customers,
assessing
elements,
perceived
quality,
alignment
values
goals.
Results
Discussion:
The
findings
reveal
that
while
introduces
consumers,
have
stronger
on
quality
sustainable
choices.
underscores
importance
creating
positive
associations
align
values.
also
highlights
limitations,
including
sample
size
industry-specific
focus.
Research
Implications:
results
offer
strategic
insights
for
ICT
companies
strategies
goals,
emphasizing
innovation,
consumption.
can
enhance
trust,
loyalty,
contribute
achievement
relevant
SDGs.
Originality/Value:
contributes
literature
by
providing
empirical
evidence
elements
context.
offers
practical
businesses
sector
foster
behavior
promote
progress
toward
Язык: Английский
Examining the Effects of Technology Self-Efficacy and Social Presence on Metaverse Attachment and Continuation Intention
Turkish Academic Research Review - Türk Akademik Araştırmalar Dergisi [TARR],
Год журнала:
2025,
Номер
10(1), С. 107 - 126
Опубликована: Март 21, 2025
This
study
adopts
the
technology
affordance
theory
and
stimulus-organism-response
(SOR).
Technology
argues
that
offers
users
opportunities
to
perform
specific
actions.
focuses
on
how
realize
provided
by
design
they
use
them.
On
other
hand,
explains
environmental
stimuli
affect
individual
organism
(individual)
responds
these
stimuli.
A
stimulus
in
external
world
(e.g.
an
advertisement,
product
design,
or
website
interface)
affects
(individual).
effect
leads
a
reaction
purchase
decision,
mood
change,
positive
negative
thoughts,
etc.).
model
provides
psychological
behavioral
framework
understand
people
respond
factors.
In
light
of
theories,
examines
effects
self-efficacy
social
presence
metaverse
attachment
intention
continue
using
metaverse-based
virtual
platforms.
The
was
designed
based
quantitative
research
method.
digital
games
because
offer
closest
experience
world,
young
consumers
show
strong
interest
Digital
were
shown
university
students
participants
who
wanted
participate
experienced
games.
data
collected
from
387
through
survey.
relationships
between
variables
analyzed
Partial
Least
Squares
Structural
Equation
Modeling
(PLS-SEM)
technique.
According
results,
significantly
affected
their
self-efficacy,
attachment.
Social
also
continuation
intention.
addition,
it
determined
revealed
mediate
relationship
It
found
mediates
theoretical
practical
insights
into
consumers’
technological
presence,
attachment,
continuance
Theoretically,
considering
increasing
role
environments
society,
valuable
for
understanding
participation
shaping
future.
is
thought
examining
connection
real
contributes
development
new
approaches
in-depth
interaction
environments.
terms,
technologies
such
as
are
used,
especially
among
consumers,
important
acceptance
user
behavior.
Such
studies
can
contribute
more
effective
platforms
revealing
experience.
understood
perceptions
strengthen
users’
attachments
extended
periods.
These
findings
provide
information
users'
marketing
strategies
promotional
methods.
Examining
impact
perception
individuals'
commitment
experiences
continuous
usage
intentions
help
deeply
factors
As
result,
this
developing
user-centered
businesses
Язык: Английский
Literature Study on Problems of Office Management Vocational School Teachers in Implementing Learning Technology
International Education Trend Issues,
Год журнала:
2024,
Номер
2(2), С. 170 - 185
Опубликована: Март 31, 2024
This
systematic
literature
review
investigates
the
challenges
faced
by
vocational
school
teachers
in
implementing
educational
technology.
Adopting
PICOC
framework,
it
synthesizes
findings
from
10
articles
published
between
2014-2024,
selected
Scopus,
Web
of
Science,
EBSCOhost,
and
ProQuest
databases.
The
explores
factors
influencing
teachers'
readiness
effectiveness
integrating
technology,
such
as
digital
competence,
infrastructure,
leadership
support.
Key
identified
include
time
constraints,
inadequate
training,
limited
technical
Strategies
to
enhance
involve
continuous
professional
development,
ICT
expert
support,
diverse
training
programs,
collaborative
learning
communities.
contribute
developing
effective
policies
initiatives
support
successfully
leveraging
ultimately
improving
education
quality
preparing
students
for
era.
Язык: Английский
Promotion’s power in halal product purchases: the mediating role of trust and knowledge
Cogent Business & Management,
Год журнала:
2024,
Номер
12(1)
Опубликована: Дек. 16, 2024
This
study
explores
the
effect
of
promotion
on
halal
product
purchasing
decisions,
with
mediation
trust
and
knowledge
among
college
students
in
Palembang.
The
used
a
cross-sectional
design,
data
from
201
randomly
selected
through
questionnaire.
analysis
was
conducted
using
Structural
Equation
Modeling
(SEM)
SmartPLS
3.0.
results
showed
that
has
significant
positive
impact
decisions.
Consumer
were
also
shown
to
partially
mediate
relationship
between
main
contribution
this
is
provide
an
in-depth
understanding
determinants
emphasizing
important
role
knowledge.
findings
suggest
effective
promotional
strategies
not
only
increase
purchase
intentions
but
strengthen
consumer
knowledge,
which
ultimately
influence
These
insights
are
useful
for
manufacturers
marketers
designing
more
targeted
campaigns
market
acceptance
products.
Further
research
recommended
test
most
types
promotions
increasing
perceptions
products,
wider
demographic
coverage
improve
sustainability
market.
Язык: Английский
Influence of Work Stress and Workload on Work Motivation and Its Impact on the Performance of Class II Land Transportation Management Center Employees in South Sumatra
International Journal of Finance Research,
Год журнала:
2024,
Номер
5(2), С. 136 - 156
Опубликована: Июнь 2, 2024
This
study
provides
valuable
insights
into
the
impact
of
work
stress
and
workload
on
motivation
subsequent
employee
performance
at
Class
II
Land
Transportation
Management
Center
in
South
Sumatra.
Employing
a
quantitative
approach
with
descriptive
research
design,
survey
method
is
used
to
collect
data,
aligning
positivist
philosophy.
Data
gathered
through
structured
questionnaire
administered
Office
Sumatra
Hall
from
January
February.
Results
reveal
negative
influence
performance,
although
shows
no
significant
correlation.
Nevertheless,
positively
affects
independent
workload.
These
findings
have
practical
implications
for
improving
workplace
conditions
enhancing
productivity
job
satisfaction.
Recommendations
future
include
further
exploration
potential
mediating
factors,
in-depth
investigations
strategies
reducing
workload,
longitudinal
studies
track
changes
comparative
analyses
similar
offices
gain
transportation
sector
dynamics
Язык: Английский
TRANSFORMASI MEDIA PEMBELAJARAN: MEMIKAT LEARNING INTEREST MAHASISWA DENGAN MEDIA VR PADA MATERI TATA RUANG RAPAT
Research and Development Journal of Education,
Год журнала:
2024,
Номер
10(1), С. 430 - 430
Опубликована: Май 4, 2024
Dalam
upaya
mengatasi
tantangan
adaptasi
teknologi
di
sektor
pendidikan,
penelitian
ini
secara
khusus
mengembangkan
dan
menilai
efektivitas
implementasi
Virtual
Reality
(VR)
sebagai
metode
pembelajaran
yang
inovatif
dalam
meningkatkan
pemahaman
mahasiswa
tentang
konsep
tata
ruang
rapat
kantor.
Dengan
mengadopsi
model
pengembangan
ADDIE
kerangka
R&D,
berhasil
mengintegrasikan
VR
ke
kurikulum
Manajemen
Perkantoran
Universitas
Negeri
Malang
dengan
fokus
utama
adalah
pada
peningkatan
kapasitas
visualisasi
interaktivitas
mahasiswa.
Hasil
diperoleh
menunjukkan
signifikan
minat
belajar,
keterlibatan,
materi,
jika
dibandingkan
konvensional.
Pengalaman
belajar
imersif
interaktif
disediakan
oleh
tidak
hanya
memikat,
tetapi
juga
memperkaya
kemampuan
untuk
menerapkan
teori
praktik
lebih
nyata
efektif.
Studi
mengkonfirmasi
bahwa,
penggunaan
pendidikan
manajemen
perkantoran
berpotensi
besar
mempersiapkan
menghadapi
tuntutan
kompetensi
dunia
kerja
semakin
mengedepankan
penguasaan
teknologi,
serta
mendukung
kebutuhan
akademik
berkelanjutan.