Innovating for a Greener Future: Do Digital Transformation and Innovation Capacity Drive Enterprise Green Total Factor Productivity in the Knowledge Economy?

Journal of the Knowledge Economy, Год журнала: 2025, Номер unknown

Опубликована: Март 6, 2025

Язык: Английский

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The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations

Sustainability, Год журнала: 2024, Номер 16(19), С. 8667 - 8667

Опубликована: Окт. 8, 2024

This research intends to evaluate the effect on performance of small and medium enterprises (SMEs) technological developments, including digital marketing, determine variables that affect relationship. Because these businesses are essential driving local economies, boosting economic growth, creating job opportunities, this is a very important question, figuring out how best help them succeed through marketing critical. The data were generated from sample 190 companies, each managers companies was surveyed for information needed. focuses impact SMEs’ strategies, online advertising, social media search engine optimization (SEO), customer engagement channels. A further analysis performed looking at mediating transformation relationship between firm performance. theoretical lens in current study Technology Acceptance Model (TAM), which argues technology use depends perceived usefulness. results revealed SME effectiveness, as driver transformation, leading stronger an enlarged market presence. Engagement with customers channels understand their behavior preferences helps organizations create better experiences products, sell smarter well. offers application insights practitioners proves empirical telling SMEs plan adoption marketing. It also policy recommendations authorities promote innovation provide financial technical assistance vital area.

Язык: Английский

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The financial geographic structure, Confucian culture, and corporate asset allocation efficiency

Finance research letters, Год журнала: 2024, Номер 63, С. 105264 - 105264

Опубликована: Март 21, 2024

Язык: Английский

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Effects of global value chain along with digitalization on green growth

International Journal of Environmental Science and Technology, Год журнала: 2024, Номер unknown

Опубликована: Сен. 2, 2024

Язык: Английский

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Private Economy Development, Enterprises Financialization, and Total Factor Productivity of Enterprises

International Review of Economics & Finance, Год журнала: 2024, Номер unknown, С. 103725 - 103725

Опубликована: Ноя. 1, 2024

Язык: Английский

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