El Profesional de la Informacion, Год журнала: 2022, Номер unknown
Опубликована: Июль 13, 2022
The push strategy of anti-alcohol campaigns targeting young people, both in traditional media and on social media, has shown a limited capacity to contribute the development healthy behaviors. Even when people know about harmful effects alcohol, they develop reactance attitudes, self-affirmation reactions, defensive responses, neutralization persuasive attempts institutional messages. It is necessary seek new educational communication strategies that are effective modifying behaviors favorable alcohol consumption among people. aim this research implement an method favors change toward On basis Instagram campaign “Like my addiction,” 124 (age: M = 23.6 years, SD 2.8 years) participated for 3 weeks three phases test whether presence had impact their beliefs, behaviors, as well effectiveness tested. Half subjects followed process becoming aware then interactive discussion according critical–dialogical method. results show effective. Subjects control group who did not follow modify behavior Instagram. In contrast, experimental became masked These exhibit self-persuasion makes them activity favorably between pre-test post-test phase attitudes alcohol. formative can be applied actions fight addiction
Язык: Английский