Advances in electronic government, digital divide, and regional development book series,
Год журнала:
2024,
Номер
unknown, С. 417 - 454
Опубликована: Окт. 24, 2024
In
recent
years,
the
Casablanca-Settat
region
has
initiated
a
transformative
journey
by
integrating
emerging
technologies
into
its
territorial
management.
This
study
examines
impact
of
innovations
like
artificial
intelligence,
big
data,
and
smart
city
initiatives
on
local
governance
development.
Grounded
in
an
interpretivist
framework,
research
employs
semi-structured
interviews
with
municipal
officials,
project
coordinators,
representatives
from
institutions
NGOs.
Findings
highlight
that
while
these
enhance
resource
management,
citizen
engagement,
service
delivery,
challenges
persist,
including
infrastructure
limitations,
data
security
concerns,
resistance
to
change.
Additionally,
potential
drive
economic
social
advancement
is
underscored.
The
concludes
strategic
recommendations
harness
technological
for
sustainable
inclusive
development
Casablanca-Settat,
offering
valuable
insights
policymakers
future
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 229 - 256
Опубликована: Окт. 18, 2024
This
research
looks
at
the
intricate
relationships
that
Territorial
Marketing,
Place
Branding,
and
Smart
Entrepreneurship
have
with
one
another
as
well
ways
in
which
these
concepts
affect
when
it
comes
to
territorial
growth.
Using
a
sample
of
512
businesses
place
branding
experts
from
Ethiopia's
main
economic
centers,
is
based
on
strong
theoretical
framework
empirical
analysis.
A
mixed-methods
approach
was
used
methodology,
integrating
quantitative
qualitative
methodologies.
standardized
survey
instrument
administered
part
phase,
results
underwent
thorough
statistical
As
this,
adequacy
evaluated
using
Kaiser-Meyer-Olkin
(KMO)
test,
measurement
model's
validity
confirmed
confirmatory
factor
analysis
(CFA).
We
then
structural
equation
modeling
(SEM)
investigate
proposed
connections
between
components.
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 257 - 284
Опубликована: Окт. 18, 2024
This
study
investigates
the
associations
among
territorial
marketing,
smart
entrepreneurship,
and
branding
of
a
place.
Drawing
on
conceptual
framework
grounded
in
place
marketing
entrepreneurship
literature,
investigation
examines
direct
indirect
effects
place,
with
particular
focus
mediating
role
entrepreneurship.
Using
structural
equation
modeling
examination
sample
384
respondents,
conclusions
confirm
that
has
affirmative
influence
together
Crucially,
outputs
also
manifested
partially
mediates
association
branding.
The
quantification
highlighted
significance
considering
strategies
outcomes.
IGI Global eBooks,
Год журнала:
2025,
Номер
unknown, С. 35 - 68
Опубликована: Апрель 2, 2025
Competitive
pressure
and
evolving
expectations
have
driven
tourist
destinations
to
adopt
increasingly
sophisticated
branding
strategies.
Based
on
a
systematic
literature
review
following
the
PRISMA
protocol,
this
study
examines
how
artificial
intelligence
digital
technologies
can
be
integrated
into
territorial
processes
by
analyzing
key
articles
published
between
2015
2024.
The
results
show
that
enable
better
stakeholder
participation
decision-making
based
real-time
data
analysis
while
facilitating
adapting
strategies
visitor
preferences.
Furthermore,
digitalization
of
destination
management
organizations
enhances
service
personalization
reputation
management.
Advances in psychology, mental health, and behavioral studies (APMHBS) book series,
Год журнала:
2025,
Номер
unknown, С. 239 - 270
Опубликована: Янв. 22, 2025
This
chapter
examines
the
role
of
Smart
Data
Analytics
(SDA)
in
enhancing
customer
behavior
mapping
within
e-commerce.
Through
analysis
35
scientific
articles,
five
key
thematic
clusters
are
identified:
behavioral
segmentation,
AI-based
personalization,
predictive
analytics,
social
media
and
real-time
decision-making.
The
findings
demonstrate
that
AI
models
significantly
improve
engagement,
marketing
effectiveness.
Additionally,
SDA
enables
businesses
to
better
allocate
resources
respond
more
quickly
market
changes.
also
discusses
managerial
implications,
emphasizing
importance
data-driven
strategies
for
optimizing
experiences.
Despite
benefits,
challenges
such
as
integration
data
privacy
highlighted.
Future
research
directions
include
multi-channel
analytics
generative
further
personalization.
Advances in electronic government, digital divide, and regional development book series,
Год журнала:
2024,
Номер
unknown, С. 305 - 334
Опубликована: Окт. 24, 2024
This
paper
provides
an
in-depth
introduction
to
the
Internet
of
Things
(IoT)
in
context
smart
homes,
discussing
components
and
evolution
homes.
It
presents
a
comprehensive
literature
review
tracing
development
homes
over
time.
The
further
explores
implementation
China,
Malaysia,
India,
focusing
on
adoption
rates,
cultural
acceptance,
economic
capability
individuals.
highlights
contrasting
differences
these
three
aspects:
Adoption
Rate,
Cultural
Acceptance
Economic
condition
population
across
countries:
China
Myanmar.
results
section
underscores
significance
this
research
understanding
dynamics
home
its
implications
for
future
development.
study
contributes
growing
body
knowledge
IoT,
offering
valuable
insights
policymakers,
researchers,
industry
practitioners.
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 129 - 158
Опубликована: Окт. 18, 2024
In
the
face
of
growing
competition
between
territories
in
an
increasingly
globalized
world,
smart
territorial
marketing
is
essential
approach
to
development.
Commitment
brand
plays
important
role
this
context,
strengthening
identity
and
competitiveness
territory.
Despite
importance
attached
marketing,
there
a
notable
lack
literature
on
how
these
strategies
can
be
effectively
implemented
promote
commitment.
This
systematic
review
aims
understand
contributes
fostering
loyalty.
Advances in electronic government, digital divide, and regional development book series,
Год журнала:
2024,
Номер
unknown, С. 273 - 304
Опубликована: Окт. 24, 2024
The
increasing
global
awareness
of
the
need
for
sustainable
urbanization
is
driving
integration
green
artificial
intelligence
(Green
AI)
in
urban
planning
and
management.
AI
applications
include
intelligent
automation
energy
management,
transport
systems,
improved
infrastructure
strength
durability,
enhanced
individual
safety
security
through
surveillance
predictive
policing
systems.
Case
studies
from
Amsterdam,
Singapore,
New
York
demonstrate
how
solutions
are
changing
productivity,
consumption,
emissions,
safety,
environment.
also
improves
construction,
traffic
congestion,
public
by
evaluating
sensor
data
notifying
undesired
events.
Big
cities
like
London
implementing
their
initiatives.
essential
enhancing
resilience,
efficiency,
environmental
monitoring,
as
well
Advances in hospitality, tourism and the services industry (AHTSI) book series,
Год журнала:
2024,
Номер
unknown, С. 267 - 300
Опубликована: Ноя. 1, 2024
The
rapid
advancement
of
technology
has
had
a
significant
and
far-reaching
impact
on
the
tourism
industry,
affecting
not
only
travel
experience,
but
also
practices
procedures
associated
with
tourism.
This
study
examines
relationship
between
personality
applied
in
investigating
determinants
experience
within
destination.
chapter
presents
findings
systematic
literature
review
conducted
accordance
PRISMA
protocol.
It
offers
comprehensive
conceptual
theoretical
framework
provides
an
overview
current
research
trends
implications
this
field.
illustrate
intricate
reciprocal
technological
tools
travelers'
characteristics,
their
influence
experience.
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 33 - 68
Опубликована: Окт. 18, 2024
In
order
to
meet
the
challenges
of
globalisation
and
enhance
attractiveness
their
territories,
local
regional
players
need
adopt
innovative
territorial
approaches
strategies.
The
aim
is
attract
retain
residents,
talent,
entrepreneurs,
etc.,
stimulate
economic
growth
development
in
nations.
It
this
context
that
digital
marketing
has
emerged
as
a
tool
an
approach
improving
territories.The
chapter
we
propose
falls
within
aims
highlight
importance
using
promote
entrepreneurship.
Methodology
qualitative
study
A
research
been
chosen
methodology.
Data
will
be
collected
through
semi-structured
interviews.
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 347 - 380
Опубликована: Окт. 18, 2024
The
internet
has
become
crucial
for
travel
planning,
providing
extensive
information
on
destinations,
including
accommodation,
tourist
sites,
culture,
history,
and
gastronomy.
Online
reviews,
deemed
more
reliable
than
traditional
sources,
help
mitigate
the
risk
of
poor
choices
before
booking.
This
study
focuses
Medina
Fes,
a
popular
Moroccan
destination,
analyzing
reviews
from
120
tourists
22
nationalities
TripAdvisor
interviews
with
local
stakeholders.
Highlights
include
tanneries,
craftsmanship,
authenticity
life,
city's
rich
history.
However,
issues
such
as
harassment
by
guides
street
vendors,
challenges
some
accommodations,
are
noted.
findings
emphasize
need
measures
to
regulate
practices,
ensure
visitor
safety,
preserve
Fes
experience.
Raising
awareness,
regulating
improving
accommodation
standards
essential
positive
sustainable
