AI-Driven Strategies for Customer Engagement, Market Segmentation, and Resource Optimization

Advances in hospitality, tourism and the services industry (AHTSI) book series, Год журнала: 2024, Номер unknown, С. 104 - 128

Опубликована: Июль 26, 2024

With the development of AI, several sectors have undergone radical change thanks to availability advanced tools for data analysis and decision-making. Artificial intelligence has unparalleled prospects augmenting efficacy efficiency in domains client interaction, market classification, resource allocation. AI-driven chatbots improve customer service by answering questions, handling tasks, offering round-the-clock assistance. These are equipped with natural language processing (NLP) comprehend react inquiries. It looks at how tactics might boost consumer satisfaction, streamline corporate processes, allocate resources more effectively. Businesses may tailor marketing campaigns, handle effectively, obtain a better understanding behavior utilizing machine learning algorithms, processing, analytics. This chapter examines artificial (AI) is revolutionizing segmentation, management interaction.

Язык: Английский

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Scrutinizing Consumer Sentiment on Social Media and Data-Driven Decisions for Business Insights

Advances in computational intelligence and robotics book series, Год журнала: 2024, Номер unknown, С. 183 - 210

Опубликована: Авг. 28, 2024

AI tools have the capability to analyze emotions conveyed in substantial text inputs such as customer reviews or feedback. These algorithms categorize sentiment positive, neutral negative which offering valuable insights into customers' sentiments. The manual analysis of extensive data is both impractical and time-consuming. Business Intelligence, a fundamental aspect analytics, encompasses gathering, presentation business information facilitate strategic decision-making. Traditionally, Intelligence played crucial role organizing visualizing historical data, past performances. Artificial driven by advanced machine learning, surpasses constraints traditional unlocking ability predict future trends, behaviors outcomes. This chapter comprehensively explores diverse arena BI for fostering sustainable growth via analyzing consumer sentiments on social websites.

Язык: Английский

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Unleashing the Ethical and Legal Implications of E-Business Revolution

Advances in e-business research series, Год журнала: 2024, Номер unknown, С. 157 - 180

Опубликована: Сен. 20, 2024

Digital transformation typically requires gathering and handling extensive amounts of data. E-commerce offers immense opportunities for businesses to access global markets make purchases from anywhere. It can enhance business processes, much like phones, faxes, mobile communications have in the past. However, any new tool, e-commerce comes with its own set issues risks. Understanding ethical legal aspects is crucial creating a safe secure trading environment both customers businesses. To ensure long-term success e-business, there been calls robust enabling framework, particularly legislative. Stakeholders are seeking more stable conducting routine consumer transactions. This chapter focuses on privacy security concerns phase digital disruption concerning implications e-business revolution.

Язык: Английский

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Transforming Smart City and Smart Sustainable Tourism Projecting Artificial Intelligence and IoT

Advances in hospitality, tourism and the services industry (AHTSI) book series, Год журнала: 2024, Номер unknown, С. 55 - 80

Опубликована: Авг. 16, 2024

The swift progress of technology has led to the emergence notions smart cities and tourism, which are expected significantly transform both urban living travel experiences. Modern is used by maximize services, increase sustainability, improve quality life for their citizens. A subset this more comprehensive strategy called “smart tourism” focuses on using these technologies travelers' experiences make travels frictionless, educational, pleasurable. Cities that effectively utilize have potential not just standard its citizens but also offer tourists unique sustainable These ideas will surely be crucial in determining how future tourist destinations shaped as they develop further. This chapter explores mutually beneficial link between tourism cities, emphasizing advantages, difficulties, developments.

Язык: Английский

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Redefining Intellectual Property

Advances in finance, accounting, and economics book series, Год журнала: 2025, Номер unknown, С. 183 - 204

Опубликована: Янв. 14, 2025

Intellectual property rights (IPRs) are the key elements to promote innovation, creativity, and economic growth. This allows creators inventors gain fruits of their labour invention, as IPRs may be enforceable by law. in turn helps drive investment individuals organizations into further research development that then creates new products, services, technology. And even maintain fair competition blocking unauthorized use or distribution product which end protects speaker from copycat theft it gives full compensation for efforts people behind products ideas. chapter examines evolving impact artificial intelligence (AI) on intellectual (IP) laws jurisprudence. It explores challenges opportunities posed AI relation copyright, patent, trademark law discusses implications future legal frameworks.

Язык: Английский

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Revolutionizing Retail

IGI Global eBooks, Год журнала: 2025, Номер unknown, С. 175 - 202

Опубликована: Фев. 27, 2025

This chapter investigates how the metaverse has affected retail sector profoundly. It explores immersive interactive experiences are being created from traditional shopping through use of technologies like virtual reality (VR), augmented (AR), and extended (XR). Retailers can engage customers in novel exciting ways, improving their overall experience by providing stores personalized environments. The describes developed industry provides examples creative business concepts profitable endeavors. also examines customer behavior is evolving environments emphasizes advantages incorporating components into procedures. Furthermore, highlights significance calculating return on investment (ROI) for these endeavors tackles significant ethical privacy issues that retailers need to consider.

Язык: Английский

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Intellectual Property as a Strategy for Business Development

Laws, Год журнала: 2025, Номер 14(2), С. 18 - 18

Опубликована: Март 19, 2025

The objective of this research is to examine the role intellectual property (IP) in fostering business development, particularly focusing on patent management Ecuador and its alignment with international standards. study employs a comparative analysis Ecuadorian legislation against framework established by World Intellectual Property Organization (WIPO) identify challenges opportunities within national IP system. Key methods include reviewing existing legal texts, interviewing stakeholders, analyzing registration processes. findings indicate that while has made significant strides harmonizing laws treaties, such as Patent Cooperation Treaty (PCT) Agreement Trade-Related Aspects Rights (TRIPS), considerable barriers remain, related bureaucratic inefficiencies lack technical resources key institutions like National Service (SENADI). conclusions highlight need for enhanced efficiency implementation regulations stimulate sustained innovation growth, attract foreign investments, and, ultimately, strengthen Ecuador’s competitiveness global economy. This contributes understanding how effective can serve vital tool economic development innovation.

Язык: Английский

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The Ethics of Collaborating With Social Media Influencers

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2024, Номер unknown, С. 326 - 342

Опубликована: Май 22, 2024

This study highlights the importance of placing influencers' psychological well-being as a top priority in influencer marketing. In light growing impact on brand perceptions and consumer behavior, addressing their obstacles is crucial to promoting an ethical sustainable ecosystem. The demands upholding genuineness regulating personal limits can profoundly affect influencers. Acknowledging giving precedence welfare others obligation critical factor ensuring sustained success collaborative endeavors. Suggested ideas for genuine brand-influencer partnership encompass advocating mental fostering open honest communication. These suggestions cultivate more accountable, enduring, marketing

Язык: Английский

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Cherish Intellectual Property Towards Global Economic Growth and Competitiveness

Advances in logistics, operations, and management science book series, Год журнала: 2024, Номер unknown, С. 138 - 162

Опубликована: Июль 12, 2024

Intellectual property stands as the fundamental safeguard for intangible assets that propel our economies and mold societies. Ranging from patents copyrights to trademarks trade secrets, intellectual functions a catalyst fostering growth, empowerment societal advancement. The strong enforceable (IP) rights such those pertaining patents, copyrights, geographic markers, secrets form basis of this process. These are essential protecting products invention creativity giving people companies ability profit their efforts. assurance innovative ideas creations will be safeguarded incentivizes businesses invest in research development, resulting emergence novel products, services, technologies. chapter explores significance protection light expansion competitiveness world economy.

Язык: Английский

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Transfiguring Consumer Engagement and Elevating Experiences With Metaverse Shopping Apps

Advances in computer and electrical engineering book series, Год журнала: 2024, Номер unknown, С. 246 - 271

Опубликована: Июль 26, 2024

Retail experience and customer participation are changing with the advancement of technology. The rise metaverse offers a singular chance to reinvent retail customers' purchasing experiences by overcoming physical constraints obfuscating distinction between virtual real worlds. is brand-new, exciting world that still in its early stages development. However, revolutionary potential might significantly alter nature business-customer interactions. Improving client crucial way take advantage metaverse. By creating engaging immersive this world, companies can provide their customers more personal lasting connections. This chapter deeply dives into diverse arena consumer behavior, technological advancements, market dynamics. It also provides insights suggestions for vendors marketers who want use break through barriers, captivate audiences redefine industry's future.

Язык: Английский

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