Green Entrepreneurial Marketing for Global Smart Fashion Consumer Products With the PROMETHE Method DOI
Theodore Tarnanidis, Vijaya Kittu Manda, Michail Karypidis

и другие.

IGI Global eBooks, Год журнала: 2025, Номер unknown, С. 51 - 70

Опубликована: Фев. 28, 2025

This chapter aims to give a brief overview of the most recent trends and patterns green sustainable entrepreneurship in global fashion market by outlying potential future smart consumer products. Issues pertaining are discussed, with goal achieving growth profitability while also taking into account importance protecting environment minimizing climate change. Research development technologies practices is key this through appropriate investments. The explains how PROMETHE's methodology tackles solves marketing problems related challenges suggesting best alternative decisions for tactics strategic actions. In addition, analysis highlights new that marketer decision-makers industry facing.

Язык: Английский

Smart Buildings Using Web of Things with .NET Core: A Framework for Inter-Device Connectivity and Secure Data Transfer DOI Creative Commons
Nazmi Ekren, Mehmet Sensoy, Tahir Çetin Akıncı

и другие.

Information, Год журнала: 2025, Номер 16(2), С. 123 - 123

Опубликована: Фев. 8, 2025

The Internet of Things (IoT) is experiencing rapid growth, with an increasing number devices connected to the Internet. By 2020, approximately 54% 21.7 billion active internet-connected worldwide were IoT devices. This projected reach 30 by 2025, average four per person globally. use communication protocols, such as Bluetooth, Wi-Fi, and RFID, facilitate data exchange. However, absence standardized protocols reprogrammable architectures presents significant challenges for applications. Smart buildings, which heavily depend on technology, are particularly affected diversity standards used different Web (WoT) framework has been introduced address these challenges, enabling interoperability among heterogeneous enhancing system programmability. adoption necessitates more efficient integrated meet demands modern innovative building systems. study a WoT-based modular architecture designed ensure compatibility while providing scalable, flexible, secure solutions tailored current trends. In this study, Application Programming Interface (API) Worker Service developed using .NET Core technology WoT intelligent automation. integrates various subsystems, leveraging hardware seamless functionality. API facilitates device monitoring control, manages scheduling database operations. supports asynchronous employing HTTP WebSocket provides multi-user access role-based authorization. proposed automation was implemented evaluated, demonstrating its practical applicability effectiveness in managing complex, environments.

Язык: Английский

Процитировано

0

Discovering the Patterns of Slow Fashion Consumption in the Rich Market DOI
Theodore Tarnanidis, Michail Karypidis, Vijaya Kittu Manda

и другие.

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2025, Номер unknown, С. 159 - 178

Опубликована: Янв. 31, 2025

This chapter tries to provide an overview of the latest trends and patterns slow fashion consumption in affluent market. Slow markets reflects a growing shift towards ethical, sustainable, intentional purchasing habits, driven by increased awareness environmental social issues. It involves prioritizing quality over quantity, supporting ethical production practices, embracing mindful approach wardrobe duration. Affluent consumers are motivated desire align their behaviors with personal values sustainability, responsibility, conscious living. While well-positioned adopt due higher disposable incomes, movement also faces challenges. The high cost sustainable can limit accessibility, even within wealthy markets.

Язык: Английский

Процитировано

0

Amazon and Apple's Case of CSR Practices for Smart Consumer Products in Global Markets DOI
Theodore Tarnanidis, Maro Vlachopoulou, Arman Hadi Abdul Manaf

и другие.

IGI Global eBooks, Год журнала: 2025, Номер unknown, С. 1 - 26

Опубликована: Фев. 28, 2025

The purpose of this chapter is to evaluate Amazon and Apple's market penetration smart products by analyzing their CSR digital marketing strategies, while taking into account leadership factors that could assist organizations in moving toward a sustainable society. focus on issues related worker treatment, environmental impact, social responsibility initiatives. We conducted case study analysis look at ethical behavior the actions initiatives they take about CSR. Both Apple have succeeded achieving progress consumer products, as we found, reconciling difficulties globalization with strategies for establishment circular economy global markets.

Язык: Английский

Процитировано

0

Green Entrepreneurial Marketing for Global Smart Fashion Consumer Products With the PROMETHE Method DOI
Theodore Tarnanidis, Vijaya Kittu Manda, Michail Karypidis

и другие.

IGI Global eBooks, Год журнала: 2025, Номер unknown, С. 51 - 70

Опубликована: Фев. 28, 2025

This chapter aims to give a brief overview of the most recent trends and patterns green sustainable entrepreneurship in global fashion market by outlying potential future smart consumer products. Issues pertaining are discussed, with goal achieving growth profitability while also taking into account importance protecting environment minimizing climate change. Research development technologies practices is key this through appropriate investments. The explains how PROMETHE's methodology tackles solves marketing problems related challenges suggesting best alternative decisions for tactics strategic actions. In addition, analysis highlights new that marketer decision-makers industry facing.

Язык: Английский

Процитировано

0