A Cross-Country Study of Consumer Behaviour in the Tourism Context DOI Open Access

Lingbo Tan,

Chenxue Ren,

Chunliu Wang

и другие.

Journal of Global Information Management, Год журнала: 2024, Номер 32(1), С. 1 - 31

Опубликована: Дек. 10, 2024

With the development of internet, online-to-offline (O2O) commerce has become a key market. Although studies have investigated factors that affect usage online and offline channels, no study effect switching costs on consumer behavior in context travel agencies (OTAs). In addition, channels rarely been compared among countries. This how benefits OTAs China Indonesia. Consumers' intentions to book were positively affected by expected benefits, antecedents which are perceived reputation size OTAs, costs, can be increased through increasing asset specificity uncertainty. their visit hotels they booked. provides insight into O2O guidance for cooperation between hotels.

Язык: Английский

A Cross-Country Study of Consumer Behaviour in the Tourism Context DOI Open Access

Lingbo Tan,

Chenxue Ren,

Chunliu Wang

и другие.

Journal of Global Information Management, Год журнала: 2024, Номер 32(1), С. 1 - 31

Опубликована: Дек. 10, 2024

With the development of internet, online-to-offline (O2O) commerce has become a key market. Although studies have investigated factors that affect usage online and offline channels, no study effect switching costs on consumer behavior in context travel agencies (OTAs). In addition, channels rarely been compared among countries. This how benefits OTAs China Indonesia. Consumers' intentions to book were positively affected by expected benefits, antecedents which are perceived reputation size OTAs, costs, can be increased through increasing asset specificity uncertainty. their visit hotels they booked. provides insight into O2O guidance for cooperation between hotels.

Язык: Английский

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