Journal of Global Information Management, Год журнала: 2025, Номер 33(1), С. 1 - 24

Опубликована: Март 27, 2025

In the digital landscape, online gaming has become an integral part of entertainment. This empirical research aims to examine influence AI-based emotional attachment-oriented anthropomorphic features and their impact on experience. Under paradigm cognitive load theory (CLT) Computers Are Social Actors (CASA) framework, a theoretical model was developed for investigation. To model, present study applied partial least squares structural equation modeling process with 1802 respondents' data from India. The results show that attachment enhance consumer's overall service addition, trust engagement partially mediate relationship between

Язык: Английский