Logistics SMEs’ marketing budget re-engineering for sustainable digital marketing development DOI Open Access

Despina S. Giakomidou,

Athanasios Kriemadis

Journal of Infrastructure Policy and Development, Год журнала: 2024, Номер 8(8), С. 6080 - 6080

Опубликована: Авг. 27, 2024

Nowadays, the survival and sustainability of SMEs promotion their services have become key goals for economic growth many countries. Logistics seek to improve digital marketing development, by managing re-engineering process budget. To achieve this goal, logistics should capitalize on big data from websites that are capable depicting development level. The authors selected 5 sector collected 365 days. Then, statistical analysis tools (correlation linear regression models), as well Fuzzy Cognitive Mapping (FCM) models were utilized. It is highlighted various budget levels affect differently. More specifically, a 500$ 2500$ could bring more users (new returning) SMEs’ websites, but only if investments transcend 5000$ help these firms rank higher in search engines (authority score). Thus, simulate course specific metrics setting desired

Язык: Английский

Impact of the Digital Economy on the Green Economy: Evidence from China DOI Open Access
Chenggang Wang, Tiansen Liu, Danli Du

и другие.

Sustainability, Год журнала: 2024, Номер 16(21), С. 9217 - 9217

Опубликована: Окт. 24, 2024

In recent years, the digital economy and green have become integral parts of China’s economy. Chinese government has been actively expanding its support for development these sectors. However, there are still several obstacles hindering progress in China. The objective this study is to delve into impact mechanism on Moreover, paper innovatively integrates industrial structure technological innovation process. We elucidate significant roles played by two mediating variables. Simultaneously, we employ bidirectional fixed-effect model, baseline regression, robustness tests analyze data from 31 provinces China between 2012 2021. conclusions as follows: (1) contributes improvement level (2) When influences economy, upgrading play roles. (3) varies across diverse regions This reveals using variables innovation. It enriches research content field extends application scenarios related methods. provide valuable references promoting both

Язык: Английский

Процитировано

3
Logistics SMEs’ marketing budget re-engineering for sustainable digital marketing development DOI Open Access

Despina S. Giakomidou,

Athanasios Kriemadis

Journal of Infrastructure Policy and Development, Год журнала: 2024, Номер 8(8), С. 6080 - 6080

Опубликована: Авг. 27, 2024

Nowadays, the survival and sustainability of SMEs promotion their services have become key goals for economic growth many countries. Logistics seek to improve digital marketing development, by managing re-engineering process budget. To achieve this goal, logistics should capitalize on big data from websites that are capable depicting development level. The authors selected 5 sector collected 365 days. Then, statistical analysis tools (correlation linear regression models), as well Fuzzy Cognitive Mapping (FCM) models were utilized. It is highlighted various budget levels affect differently. More specifically, a 500$ 2500$ could bring more users (new returning) SMEs’ websites, but only if investments transcend 5000$ help these firms rank higher in search engines (authority score). Thus, simulate course specific metrics setting desired

Язык: Английский

Процитировано

0