Influential Social Media Marketing by Integrating the Strategic Implementation DOI

Rajiv Mishra,

Sweta Saurabh,

Sachi Dwivedi

и другие.

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2024, Номер unknown, С. 411 - 430

Опубликована: Ноя. 22, 2024

This study explains the strategic application of influencer marketing in business to (B2B) context and reveals challenges that B2B organisations face marketing. It does this by drawing on theories related employee advocacy, customer reference marketing, organisational endorsement. A total twenty-two senior management experts from various industries were interviewed in-depth researchers. An examination these stories business-to-business marketers promote term “influential marketing,” setting it apart more common “influencer marketing” used targeting consumers directly. Credibility, knowledge, professionalism, sharing industry secrets are at heart persuasive

Язык: Английский

Critical geographies of the circular economy DOI
Anna Davies, Emil Evenhuis, Joanna Williams

и другие.

Cambridge Journal of Regions Economy and Society, Год журнала: 2024, Номер 17(3), С. 431 - 442

Опубликована: Окт. 22, 2024

Язык: Английский

Процитировано

3
Influential Social Media Marketing by Integrating the Strategic Implementation DOI

Rajiv Mishra,

Sweta Saurabh,

Sachi Dwivedi

и другие.

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2024, Номер unknown, С. 411 - 430

Опубликована: Ноя. 22, 2024

This study explains the strategic application of influencer marketing in business to (B2B) context and reveals challenges that B2B organisations face marketing. It does this by drawing on theories related employee advocacy, customer reference marketing, organisational endorsement. A total twenty-two senior management experts from various industries were interviewed in-depth researchers. An examination these stories business-to-business marketers promote term “influential marketing,” setting it apart more common “influencer marketing” used targeting consumers directly. Credibility, knowledge, professionalism, sharing industry secrets are at heart persuasive

Язык: Английский

Процитировано

0