The Commercialization of Child: A Sociocultural Study of Kidfluencers on TikTok DOI Creative Commons

Nastiti Dyah Lestari,

Dewi Ayu Indahsari,

Ilham Aji Ramadhan

и другие.

SHS Web of Conferences, Год журнала: 2024, Номер 204, С. 01003 - 01003

Опубликована: Янв. 1, 2024

In the current digital era, media has become primary platform where various types of content are presented and consumed by users from diverse backgrounds, including children. A prominent phenomenon is emergence kidfluencers on social media, particularly TikTok. These children who wield significant influence over consumption preferences behaviors their followers media. This research aims to explore commercialization child identity through lens kidfluencers, focusing sociocultural dynamics that shape this phenomenon. Using a qualitative approach, data was collected in-depth interviews with influencers, parents specialists. The results reveal aspects, language communication styles, identity, structure, culture, values, play crucial role in process. study highlights how navigate market’s demands while maintaining cultural values. stage often involves creating genuine content, reflecting aligning brand demands. findings provide nuanced understanding interplay between factors commercial activities TikTok

Язык: Английский

The Commercialization of Child: A Sociocultural Study of Kidfluencers on TikTok DOI Creative Commons

Nastiti Dyah Lestari,

Dewi Ayu Indahsari,

Ilham Aji Ramadhan

и другие.

SHS Web of Conferences, Год журнала: 2024, Номер 204, С. 01003 - 01003

Опубликована: Янв. 1, 2024

In the current digital era, media has become primary platform where various types of content are presented and consumed by users from diverse backgrounds, including children. A prominent phenomenon is emergence kidfluencers on social media, particularly TikTok. These children who wield significant influence over consumption preferences behaviors their followers media. This research aims to explore commercialization child identity through lens kidfluencers, focusing sociocultural dynamics that shape this phenomenon. Using a qualitative approach, data was collected in-depth interviews with influencers, parents specialists. The results reveal aspects, language communication styles, identity, structure, culture, values, play crucial role in process. study highlights how navigate market’s demands while maintaining cultural values. stage often involves creating genuine content, reflecting aligning brand demands. findings provide nuanced understanding interplay between factors commercial activities TikTok

Язык: Английский

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