Improving Purchasing Decisions with the Role of Product and Price Combinations DOI Creative Commons

Hendratmoko Hendratmoko,

Elisabeth Vita,

Arjuna Candra Sitorus

и другие.

Jurnal Manajemen, Год журнала: 2024, Номер 13(2), С. 128 - 146

Опубликована: Авг. 13, 2024

Products that precisely meet consumer needs have a greater potential for acceptance. Likewise, products align with preferences stand chance of being embraced by consumers. The appropriate pricing exerts an influence on decisions when making purchases. This study aims to delve deeper into the impact product and price combinations purchasing decisions. Employing quantitative methods, this research involved 124 respondents, all located in Jakarta. Data analysis was conducted using SPSS 29. findings underscore positive significant both variables Additionally, it highlights importance combining enhance likelihood purchase Contrary assumed linear relationship, reveals non-linear combination between price. significance lies uncovering relationship its It challenges notion good quality always comes at high price, suggesting otherwise.

Язык: Английский

Improving Purchasing Decisions with the Role of Product and Price Combinations DOI Creative Commons

Hendratmoko Hendratmoko,

Elisabeth Vita,

Arjuna Candra Sitorus

и другие.

Jurnal Manajemen, Год журнала: 2024, Номер 13(2), С. 128 - 146

Опубликована: Авг. 13, 2024

Products that precisely meet consumer needs have a greater potential for acceptance. Likewise, products align with preferences stand chance of being embraced by consumers. The appropriate pricing exerts an influence on decisions when making purchases. This study aims to delve deeper into the impact product and price combinations purchasing decisions. Employing quantitative methods, this research involved 124 respondents, all located in Jakarta. Data analysis was conducted using SPSS 29. findings underscore positive significant both variables Additionally, it highlights importance combining enhance likelihood purchase Contrary assumed linear relationship, reveals non-linear combination between price. significance lies uncovering relationship its It challenges notion good quality always comes at high price, suggesting otherwise.

Язык: Английский

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