International Journal of Case Studies in Business IT and Education, Год журнала: 2023, Номер unknown, С. 198 - 236
Опубликована: Ноя. 28, 2023
Purpose: The main goal of the paper is to pinpoint variables affecting consumer trust in use Ayurvedic products. It seeks assess elements that influence model's advantages, benefits, constraints and disadvantages. ABCD model give each aspect appropriate scores or weights. To further shed light on intricacies subject, also intends factor analysis elementary analysis. Design: This study conducted a thorough evaluation literature analytical framework. was successful identifying key influencing factors critical constituent characteristics contribute customer consuming products by quantitative involving focus group interactions suitable weightage assignment essential attributes. Findings: survey found many companies people are adopting fresh strategy based sustainability survival order deal with their pressing problems find quick relief. Focus talks were used analyse products, analytic framework application heavily endorsed for its beneficial elements. results this thus support effectiveness using Originality/value: Paper Type: Empirical Paper.
Язык: Английский