Integration of CSR into the Marketing Mix for the Sustainable Development of Companies: A View from the Position of Financial Risk Management

Risks, Год журнала: 2024, Номер 12(8), С. 121 - 121

Опубликована: Июль 31, 2024

This paper is devoted to establishing the consequences of integrating CSR into marketing mix for financial risks in modern companies. Based on international statistics 2023, we compiled a regression model dependence integration their mix. that, developed new system approach managing companies’ sustainable development. Its features are management development companies, systemic social and implementation risk through The main conclusion that companies Decade Action requires mix, this will allow simultaneous reduction risks. theoretical significance consists disclosure previously unknown cause-and-effect relationships between which explained lens elements 7P model. originality research developing novel tools with help CSR. practical relates fact offered recommendations more complete reducing ensuring Russian (until 2030). managerial as follows: improve practice due unavailable joint general

Язык: Английский

Navigating the digital landscape: social media’s influence on luxury brand equity and purchase intention

Journal of Science and Technology Policy Management, Год журнала: 2024, Номер unknown

Опубликована: Окт. 16, 2024

Purpose The purpose of this study is to examine how social media affects luxury brand equity and purchase intention in Malaysia. Design/methodology/approach Questionnaires were distributed across shopping malls the Klang Valley, including Kuala Lumpur surrounding areas, targeting Malaysian citizens aged 18 above with a history purchases. Using random sampling, collected analysed 300 valid responses. Findings findings demonstrate that has positive effect on significantly influences intention. However, reveals negative impact Originality/value This explores profound Malaysia, revealing its role shaping awareness, associations, uniqueness, loyalty perceived quality.

Язык: Английский

Examining factors influencing enrolment intention in Islamic higher education in Indonesia, does Islamic senior high school matter?

Social Sciences & Humanities Open, Год журнала: 2024, Номер 11, С. 101243 - 101243

Опубликована: Дек. 10, 2024

Язык: Английский