Özgür Yayınları eBooks,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 26, 2024
Bu
bölümde
dijital
pazarlamanın
dinamik
ortamını
yeniden
şekillendiren
yenilikçi
teknolojiler
ve
trendler
ele
alınmaktadır.
Geleneksel
ötesine
geçen
işletmeler
artırılmış
gerçeklik
(Augmented
Reality-AR),
sanal
(Virtual
Reality-VR)
yapay
zekâ
(Artificial
Intelligence-AI)
gibi
sürükleyici
teknolojileri
kullanarak
gelişmiş
müşteri
deneyimleri
yaratmaktadır.
teknolojiler,
kişiselleştirilmiş
içerik
sunmaktan
reklamcılığı
geliştirmeye
etkileşimli
pazarlama
kampanyaları
oluşturmaya
kadar
çeşitli
amaçlar
için
kullanılmaktadır.
Metaverse
blokzincir
teknolojilerinin
yükselişi,
işletmelere
dünyalarda
müşterilerle
etkileşim
kurmaları
şeffaflık
ile
güvenliği
artırmaları
yeni
yollar
sunmaktadır.
Etkileyici
özellikle
mikro
etkileyicilerin
kullanıcı
tarafından
oluşturulan
içeriğin
artan
önemi
gelişmeye
devam
etmektedir
markalara
hedef
kitlelerine
ulaşmaları
etkili
Arama
motoru
optimizasyonu
(Search
Engine
Optimization-SEO),
sesli
arama
sıfır
tıklama
yükselişiyle
gelişmektedir
bu
da
işletmelerin
değişen
ortamda
görünürlüklerini
korumaları
stratejilerini
uyarlamalarını
gerektirmektedir.
Ek
olarak
kısa
biçimli
videolar
canlı
yayın
etkinlikleri
trendler,
fırsatlar
yaratmakta
stratejilerinin
sürekli
yenilenmesini
Son
etik
uygulamaları
veri
gizliliğine
olan
vurgu
önem
kazanmakta
işletmeleri
tüketici
güvenini
korumak
şeffaf
sorumlu
bir
şekilde
hareket
etmeye
teşvik
etmektedir.
Sürdürülebilirliğe
ilgi,
çevresel
sosyal
sorumluluğu
stratejilerine
entegre
yönlendirmektedir.
geleceğini
şekillendirmekte
uygulamalara
öncelik
vermelerini
Social Responsibility Journal,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 3, 2025
Purpose
This
study
aims
to
examine
the
role
of
innovation
and
sustainability
ethics
on
an
organization’s
reputation,
explore
how
can
mediate
relationship
between
reputation.
It
also
seeks
determine
whether
social
media
strengthens
this
relationship.
Design/methodology/approach
A
cross-sectional
technique
was
used
analyze
96
validated
questionnaires.
Data
were
collected
from
CEOs
manufacturing
organizations
using
a
simple
random
probability
technique.
Partial
least
squares
structural
equation
modeling
statistical
methods
applied
data.
Findings
The
found
that
plays
mediating
Furthermore,
it
observed
has
positive
effect
ethics,
which
in
turn
significant
impact
In
addition,
noted
moderates
these
relationships.
Research
limitations/implications
Despite
its
contributions,
paper
several
limitations.
focuses
solely
sector;
future
research
could
other
sectors,
such
as
services
or
finance,
may
have
distinct
characteristics.
proposes
single
independent
variable;
studies
incorporate
additional
variables,
cultural
factors
government
support,
provide
broader
understanding
dynamics
involved.
sample
consists
CEOs,
responses
be
biased.
Future
consider
including
employees
respondents
offer
more
holistic
perspective.
Practical
implications
deepens
our
outcomes
highlights
crucial
shaping
advises
owners
reconsider
their
approach
innovation,
impacts
Cultivating
innovative
culture
influences
think
creatively
share
new
ideas.
Organizations
should
hire
skilled
workers
them
marketing
courses.
is
recommended
leaders
engage
closely
with
clients
suppliers,
encouraging
communication
through
for
valuable
feedback.
integration
ethical
considerations
into
ensures
businesses
contribute
positively
society
environment.
dimension
essential
enterprises
aiming
meet
societal
expectations.
Originality/value
contributes
signaling
theory
by
extending
domain
providing
empirical
evidence
respect
sustainability,
media,
not
been
examined
comprehensively.
Engineering Science & Technology Journal,
Год журнала:
2024,
Номер
5(8), С. 2649 - 2669
Опубликована: Авг. 31, 2024
The
increasing
demand
for
energy
efficiency
and
sustainability
in
the
industrial
sector
has
spurred
development
of
innovative
software
solutions
effective
management
systems
(EMS).
This
review
explores
key
advancements
applications
these
enhancing
practices.
Modern
EMS
leverages
cutting-edge
technologies
such
as
artificial
intelligence
(AI),
machine
learning,
Internet
Things
(IoT)
to
optimize
consumption,
reduce
operational
costs,
minimize
environmental
impact.
By
integrating
real-time
data
from
various
sensors
devices,
provide
comprehensive
insights
into
usage
patterns,
enabling
industries
identify
inefficiencies
implement
corrective
measures
promptly.
AI-driven
predictive
analytics
play
a
crucial
role
forecasting
optimizing
distribution
across
processes.
Machine
learning
algorithms
analyze
historical
predict
peak
periods,
allowing
proactive
load
reducing
risk
wastage.
Additionally,
IoT-enabled
devices
facilitate
seamless
communication
between
different
components
infrastructure,
ensuring
accurate
collection
monitoring.
One
significant
innovation
is
user-friendly
interfaces
dashboards
that
present
complex
an
accessible
format.
These
enable
facility
managers
operators
make
informed
decisions
quickly,
their
ability
manage
consumption
efficiently.
Moreover,
advanced
offer
automated
control
features
adjust
dynamically
based
on
predefined
parameters
conditions,
further
streamlining
Case
studies
industries,
manufacturing,
logistics,
centers,
demonstrate
tangible
benefits
implementing
software.
include
reductions
improved
regulatory
compliance,
enhanced
performance.
For
instance,
manufacturing
plant
utilizing
AI-powered
reported
15%
decrease
within
first
year
implementation,
highlighting
potential
substantial
savings.
In
conclusion,
developing
aiming
achieve
goals.
harnessing
power
AI,
IoT,
actionable
insights,
automate
control,
promote
sustainable
Continued
research
this
field
will
enhance
capabilities
software,
driving
progress
toward
more
energy-efficient
sector.
Keywords:
Industry,
Software
Solutions,
Innovative,
Effective,
Energy
Management
System.
International Journal of Management & Entrepreneurship Research,
Год журнала:
2024,
Номер
6(8), С. 2835 - 2848
Опубликована: Авг. 30, 2024
This
review
paper
explores
the
significant
advancements
in
predictive
modeling
for
insurance
pricing,
emphasizing
its
role
enhancing
risk
assessment
and
customer
segmentation.
The
begins
with
an
overview
of
evolution
industry,
tracing
shift
from
traditional
methods
to
modern,
data-driven
approaches
powered
by
machine
learning,
artificial
intelligence
(AI),
big
data.
It
highlights
how
these
have
improved
accuracy
assessment,
enabling
insurers
develop
more
precise
pricing
strategies.
also
discusses
importance
segmentation
personalization
showcasing
advanced
analytics
can
lead
tailored
fair
premiums,
thereby
improving
satisfaction
retention.
Additionally,
addresses
challenges
implementing
models,
including
technological
integration,
ethical
concerns,
regulatory
compliance.
concludes
identifying
future
trends
potential
areas
further
research,
such
as
real-time
data,
explainable
AI,
AI
practices,
which
are
expected
shape
industry.
Keywords:
Predictive
Modeling,
Insurance
Pricing,
Risk
Assessment,
Customer
Segmentation,
Machine
Learning.
Computer Science & IT Research Journal,
Год журнала:
2024,
Номер
5(8), С. 2083 - 2106
Опубликована: Авг. 31, 2024
In
the
rapidly
evolving
cybersecurity
landscape,
proactive
threat
mitigation
has
become
essential
for
protecting
sensitive
data
and
systems
from
increasingly
sophisticated
attacks.
The
paper
explores
a
holistic
approach
to
enhancing
by
merging
data-driven
insights
with
user-centric
security
practices.
This
study
highlights
limitations
of
traditional
reactive
measures
advocates
shift
towards
strategy
that
anticipates
addresses
potential
threats
before
they
materialize.
research
emphasizes
importance
leveraging
analytics
gain
actionable
into
vulnerabilities
emerging
threats.
By
analyzing
large
datasets
network
traffic,
user
behavior,
historical
incidents,
organizations
can
identify
patterns
anomalies
signal
risks.
These
enable
development
more
effective
detection
predictive
models
enhance
an
organization’s
ability
respond
swiftly
cyber
addition
analytics,
underscores
significance
integrating
protocols.
Traditional
often
overlook
human
element,
which
be
critical
factor
in
both
efficacy
overall
risk
profile.
User-centric
protocols
focus
on
awareness,
implementing
tailored
training,
promoting
best
practices
cybersecurity.
ensures
are
not
only
technologically
sound
but
also
aligned
behavior
needs,
reducing
error
improving
posture.
discusses
practical
implementation
strategies
combining
protocols,
including
use
advanced
tools,
continuous
education,
adaptive
frameworks.
Case
studies
demonstrate
benefits
this
integrated
approach,
such
as
improved
rates,
reduced
incident
response
times,
enhanced
resilience.
conclusion,
presents
comprehensive
framework
mitigation,
emphasizing
synergy
between
robust
safeguarding
against
modern
Keywords:
Cyber
Threat,
Proactive,
Data-Driven,
User-Centric,
Security
Protocols
Practice, progress, and proficiency in sustainability,
Год журнала:
2024,
Номер
unknown, С. 39 - 58
Опубликована: Ноя. 1, 2024
In
today's
era,
school
education
has
seen
a
massive
transformation
due
to
digitalization,
which
changed
how
schools
learn,
administer,
and
engage.
However,
this
shift
amplifies
the
teacher-student
relationship
entirely
changes
educational
institutions
market
their
business
by
reshaping
current
system.
Also,
machine
learning
helps
optimize
these
strategies
analyzing
interpreting
very
large
datasets
predict
trends,
customize
marketing
campaigns,
individualize
student
engagement,
more.
By
generating
ML-driven
insights,
all
can
spot
ideal
students,
analyze
requirements,
provide
tailor-made
offerings.
Thus,
reductive
analytics
monitor
success
metrics
of
streamline
communication,
increase
enrollment
rates.
It
also
provides
insights
into
preferences,
making
promotion
more
efficient.
AI
potential
help
align
with
tech-native
generation
develop
sustainable
practices
in
future.
International Journal of Management & Entrepreneurship Research,
Год журнала:
2024,
Номер
6(8), С. 2849 - 2865
Опубликована: Авг. 30, 2024
This
paper
investigates
the
pivotal
role
of
big
data
analytics
in
revolutionizing
market
analysis
and
competitive
strategy
within
oil
gas
industry.
As
industry
faces
increasing
complexity
volatility,
integrating
advanced
tools,
including
artificial
intelligence
(AI)
machine
learning
(ML),
enables
companies
to
make
more
informed,
data-driven
decisions.
These
technologies
enhance
predictive
capabilities,
allowing
for
accurate
forecasting
trends
demand
while
supporting
development
adaptive
strategies
that
respond
real
time
fluctuations.
The
also
explores
challenges
implementing
analytics,
such
as
security
concerns,
integration
with
legacy
systems,
growing
a
skilled
workforce.
Ethical
considerations
regulatory
compliance
are
addressed,
emphasizing
need
transparent
responsible
practices.
Strategic
recommendations
provided
help
maximize
benefits
data,
investing
robust
infrastructure,
fostering
organizational
culture,
forming
strategic
partnerships
technology
providers.
By
adopting
these
strategies,
can
operational
efficiency,
mitigate
risks,
maintain
edge
rapidly
evolving
industry..
Keywords:
Big
Data
Analytics,
Oil
Gas
Industry,
Competitive
Strategy,
Artificial
Intelligence,
Market
Analysis.
Computer Science & IT Research Journal,
Год журнала:
2024,
Номер
5(8), С. 2040 - 2061
Опубликована: Авг. 31, 2024
In
an
increasingly
interconnected
world,
the
need
for
software
applications
that
function
seamlessly
across
diverse
devices
and
operating
systems
is
paramount.
Developing
crossplatform
addresses
this
by
providing
a
unified
user
experience
operational
efficiency
regardless
of
hardware
or
system
being
used.
This
approach
eliminates
multiple
versions
same
application,
streamlining
development
reducing
costs
while
improving
accessibility
consistency.
Crossplatform
involves
creating
compatible
with
various
such
as
Windows,
macOS,
iOS,
Android,
well
different
device
types
including
desktops,
tablets,
smartphones.
Key
methodologies
in
domain
include
use
frameworks
tools
React
Native,
Flutter,
Xamarin,
which
allow
developers
to
write
code
once
deploy
it
platforms.
These
offer
range
features
enhance
interfaces,
manage
resources
efficiently,
ensure
robust
performance
devices.
The
benefits
are
manifold.
They
provide
consistent
experience,
application
behaves
similarly
devices,
enhancing
usability
customer
satisfaction.
Additionally,
they
simplify
maintenance
updates,
changes
only
be
implemented
rather
than
codebases.
also
accelerates
timetomarket
leveraging
shared
codebases,
thereby
enabling
faster
cycles
quicker
deployment.
However,
developing
presents
challenges.
Ensuring
functionality
can
complex,
requiring
careful
design
testing.
Developers
must
navigate
varying
capabilities
interface
guidelines
Despite
these
challenges,
advances
continue
improve
effectiveness
solutions.
conclusion,
represents
strategic
compatibility
systems.
By
modern
tools,
organizations
deliver
cohesive,
highquality
meet
needs
base
optimizing
costs.
Keywords:
:
Developing,
CrossPlatform,
Software
Applications,
Compatibility,
Devices.
Advances in Social Behavior Research,
Год журнала:
2024,
Номер
14(1), С. 10 - 14
Опубликована: Дек. 12, 2024
The
digital
world
has
changed
the
way
we
share
and
consume
information
through
adoption
of
social
media,
short-form
video
live
streaming.
These
tools
how
virality
works,
audiences
act
content
gets
created.
This
article
takes
a
closer
look
at
dynamics
virality,
algorithms
crowdsourcing
facilitate
quick
sharing
while
driving
development
misinformation
echo
chambers.
Likewise,
it
explores
users
interact
with
rather
than
it,
engagement
metrics,
gamification
interactivity.
paper
also
is
personalized,
storyboarded,
made
in
creator
economy,
creators
must
strike
fine
line
between
authenticity
algorithmic
needs.
In
looking
them,
this
gives
general
outline
dramatic
changes
technologies
will
bring
to
communication
culture,
what
ethical
questions
they
raise.
Future
research
should
explore
trends
such
as
decentralized
platforms
AI
strategies.