A INFLUÊNCIA DAS ESTRATÉGIAS DE MARKETING DIGITAL DIRECIONADAS PARA O COMPORTAMENTO DO CONSUMIDOR DOI Open Access

Geniarde Martins dos Santos,

Samara Guedes Ferreira de Brito,

Karla Gonçalves Macedo

и другие.

Revista Foco, Год журнала: 2024, Номер 17(12), С. e7370 - e7370

Опубликована: Дек. 31, 2024

O presente tema aborda como as empresas utilizam ferramentas e técnicas digitais para moldar atitudes decisões de compra dos consumidores. Com o avanço das tecnologias aumento do uso da internet, comportamento consumidor tem se tornado cada vez mais influenciado por estratégias publicidade online, marketing conteúdo, redes sociais, e-mail marketing, otimização motores busca. Essas são projetadas atrair, engajar reter consumidores, aproveitando dados análises personalizar a experiência compra. Assim objetivo artigo é analisar influência digital direcionadas consumidor, e, isso, fez-se pesquisas bibliográfica, descritiva exploratória ordem qualitativa. A segmentação público-alvo, influenciadores criação conteúdos relevantes táticas eficazes aumentar engajamento conversão. também permite uma comunicação direta imediata com influenciando suas escolhas maneira eficiente que os métodos tradicionais. nesse contexto, afetado fatores conveniência, confiança nas marcas, recomendações percepção valor. As promovem um ciclo contínuo interação feedback, contribui relacionamento próximo entre consumidores marcas. Assim, costumam ter relevância no possibilitando abordagem personalizada eficaz empresas, principalmente após mudanças geradas pela pandemia COVID-19.

A Digital Transformation Framework for U.S. E-Commerce Supply Chains DOI Open Access

Oluwakemi Famoti,

Bamidele Michael Omowole,

Godwin Nzeako

и другие.

International Journal of Scientific Research in Computer Science Engineering and Information Technology, Год журнала: 2025, Номер 11(1), С. 1670 - 1701

Опубликована: Фев. 7, 2025

The rapid advancement of digital technologies has transformed industries worldwide, with U.S. e-commerce supply chains being no exception. This concept paper presents a comprehensive framework for transformation within chains, aiming to enhance efficiency, resilience, and scalability in an increasingly competitive market. outlines the integration cutting-edge technologies, including artificial intelligence (AI), blockchain, Internet Things (IoT), big data analytics, optimize key chain operations such as inventory management, logistics, demand forecasting, customer service. identifies critical challenges face, fragmented systems, inefficiencies real-time decision-making, vulnerabilities external disruptions. To address these challenges, proposes phased approach transformation, prioritizing automation, integration, analytics. It emphasizes importance adopting cloud-based solutions enhanced collaboration between suppliers, distributors, retailers. In addition technological solutions, highlights role human capital driving successful calling upskilling reskilling initiatives prepare workforce data-driven technology-enabled environment. also considers regulatory cybersecurity aspects offering strategies ensuring compliance protecting sensitive from cyber threats. By implementing this framework, businesses can achieve higher levels operational reduced costs, improved satisfaction. serves roadmap companies navigate evolving landscape, ultimately positioning sustained growth advantage global

Язык: Английский

Процитировано

0

Enhancing financial reporting accuracy and compliance efficiency in legal firms through technological innovations DOI Creative Commons

Oghenekome Urefe,

Theodore Narku Odonkor,

Edith Ebele Agu

и другие.

International Journal of Management & Entrepreneurship Research, Год журнала: 2024, Номер 6(8), С. 2549 - 2560

Опубликована: Авг. 11, 2024

This review paper explores the transformative impact of technological innovations on financial reporting accuracy and compliance efficiency within legal firms. It examines current challenges firms face in maintaining accurate records adhering to regulatory requirements, highlighting issues such as manual errors, complex transactions, evolving regulations. The delves into roles automation, artificial intelligence (AI), data analytics, blockchain technology addressing these challenges, demonstrating how tools can enhance precision, transparency, operational efficiency. Additionally, it discusses future trends (RegTech), integrated management systems, real-time monitoring reporting, emphasizing their potential streamline processes further. Practical recommendations are provided for adopt integrate emerging technologies successfully. concludes by underscoring critical importance innovation enhancing firms' capabilities, ensuring they remain competitive compliant a dynamic environment. Keywords: Financial Reporting, Compliance Efficiency, Legal Firms, Artificial Intelligence, Blockchain Technology, RegTech.

Язык: Английский

Процитировано

2

Managing cross-border disputes in telecommunications: A case study approach DOI Creative Commons

Adetoyese Latilo,

Ngozi Samuel Uzougbo,

Munachi Chikodili Ugwu

и другие.

International Journal of Management & Entrepreneurship Research, Год журнала: 2024, Номер 6(8), С. 2708 - 2730

Опубликована: Авг. 21, 2024

Managing cross-border disputes in telecommunications is a complex challenge that involves navigating diverse legal frameworks, regulatory environments, and cultural contexts. This paper provides an overview of the case study approach used to explore effective strategies for managing such disputes, focusing on key insights practical solutions. The examines series studies involving sector, highlighting unique challenges intricacies resolving conflicts span multiple jurisdictions. These often arise from issues as disagreements, contractual breaches, differing interpretations international agreements. selected provide comprehensive view various types encountered approaches employed address them. One primary importance clear well-defined dispute resolution mechanism Effective mechanisms include provisions arbitration, mediation, or other alternative (ADR) methods are mutually agreed upon by parties involved. highlights how these can facilitate more efficient amicable resolutions compared traditional litigation. research also emphasizes role alignment cooperation between national bodies. Disputes be mitigated through harmonized regulations collaborative efforts among regulators issues. reveal jurisdictions with well-established cooperative frameworks better equipped handle effectively. Additionally, explores impact communication differences resolution. Successful management requires sensitivity implementation bridge gaps. includes employing local experts understanding regional practices influence outcomes. In conclusion, valuable into telecommunications. findings underscore need mechanisms, cooperation, awareness. elements essential complexities achieving sector.. Keywords: Managing, Cross-Boarder Dispute, Telecommunications, Case Study, Approach.

Язык: Английский

Процитировано

1

Developing legal frameworks for successful engineering, procurement, and construction projects DOI Creative Commons

Adetoyese Latilo,

Ngozi Samuel Uzougbo,

Munachi Chikodili Ugwu

и другие.

International Journal of Applied Research in Social Sciences, Год журнала: 2024, Номер 6(8), С. 1868 - 1883

Опубликована: Авг. 21, 2024

Developing robust legal frameworks is crucial for the success of Engineering, Procurement, and Construction (EPC) projects. These projects, characterized by their complexity substantial financial investment, demand clear comprehensive structures to ensure smooth execution, mitigate risks, resolve disputes efficiently. A cornerstone successful EPC projects well-defined contractual agreements. contracts must delineate scope work, time schedules, costs, quality expectations. Essential clauses should address risk allocation, clearly specifying responsibilities liabilities all parties involved. This reduces ambiguities potential conflicts, fostering a collaborative project environment. Regulatory compliance forms another critical component framework. adhere industry standards, environmental regulations, safety protocols. Compliance ensures not only project's legitimacy but also its sustainability public acceptance. Non-compliance can lead severe repercussions, losses, reputational damage. Effective contract management integral maintaining integrity involves meticulous drafting review, with focus on clarity detail prevent misunderstandings. Continuous administration necessary monitor performance, manage changes, promptly. Proper termination closeout procedures, including final inspections documentation lessons learned, are essential conclude successfully. Risk pivotal aspect. Identifying, assessing, mitigating risks—be they technical, financial, or fundamental success. mitigation strategies, securing appropriate insurance, contingency plans safeguard against unforeseen challenges. Dispute resolution mechanisms vital handling conflicts that may arise during lifecycle. Negotiation mediation offer informal methods, while arbitration provides more structured approach. Litigation, although last resort, remains an option resolving intractable disputes. approach encompassing well-structured contracts, regulatory compliance, effective management, efficient dispute resolution. Such completion enhance sustainability, safety, stakeholder satisfaction. Keywords: Legal Frameworks, EPC, Environmental Regulations, Management.

Язык: Английский

Процитировано

1

Leveraging UX design and prototyping in agile development: A business analyst’s perspective DOI Creative Commons

Adams Gbolahan Adeleke,

Temitope Oluwafunmike Sanyaolu,

Christianah Pelumi Efunniyi

и другие.

Engineering Science & Technology Journal, Год журнала: 2024, Номер 5(8), С. 2670 - 2693

Опубликована: Авг. 31, 2024

In Agile development, leveraging UX design and prototyping is crucial for delivering user-centered solutions that meet business goals user needs. This review explores the integration of within frameworks from a analyst’s perspective, highlighting how these practices enhance project outcomes ensure alignment with both expectations objectives. User Experience (UX) are essential in development creating intuitive effective interfaces. focuses on understanding needs, behaviors, pain points through research, personas, journey mapping. Prototyping involves early versions product to visualize test concepts. Integrating methodologies helps iterating designs quickly, gathering feedback, refining features based real-world use. From offer several benefits. Firstly, they facilitate clearer communication between stakeholders, designers, developers by providing tangible representations ideas requirements. reduces misunderstandings ensures all parties have shared vision outcomes. Secondly, continuous allows rapid validation assumptions, reducing risk costly changes later process. The also discusses analysts can leverage prioritize features, manage stakeholder expectations, drive decision-making. By incorporating feedback into iterative cycles, final not only meets needs but aligns delivers value. Additionally, use principles tools enhances agility process, enabling teams adapt changing requirements market conditions effectively. conclusion, integrating provides strategic advantage aligning experience For analysts, this approach products user-centered, functional, responsive evolving ultimately contributing success projects. Keywords: Design, Prototyping, Development, Business Analyst, Experience, Iterative Stakeholder Communication, Feature Prioritization, Feedback, Development Process.

Язык: Английский

Процитировано

1

Effective waste management in construction: Techniques and implementation DOI Creative Commons

Benfancy Kelechi Enobie,

Azubuike Chukwudi Okwandu,

Sanni Ayinde Abdulwaheed

и другие.

International Journal of Applied Research in Social Sciences, Год журнала: 2024, Номер 6(8), С. 1642 - 1652

Опубликована: Авг. 11, 2024

This review paper examines the critical issue of waste management in construction industry, focusing on techniques for reducing and managing waste. It begins by highlighting importance management, outlining significant environmental economic impacts waste, setting research objectives. The then categorizes types identifies primary sources these wastes. Effective reduction are discussed, including prevention, reuse, recycling, sustainable practices. regulatory policy frameworks governing analyzed, international local policies. Best practices implementation, illustrated through successful case examples, provided, along with roles various stakeholders. impact modern technologies innovations, such as Building Information Modeling (BIM) Internet Things (IoT), is explored. Finally, addresses current challenges provides recommendations future improvements, emphasizing need collaborative efforts among industry Keywords: Construction Waste Management, Sustainable Construction, Reduction Techniques, (BIM), Recycling Reuse.

Язык: Английский

Процитировано

0

The role of business analysts in driving financial inclusion through product innovation DOI Creative Commons

Temitope Oluwafunmike Sanyaolu,

Adams Gbolahan Adeleke,

Christianah Pelumi Efunniyi

и другие.

Finance & Accounting Research Journal, Год журнала: 2024, Номер 6(8), С. 1555 - 1581

Опубликована: Авг. 31, 2024

Business analysts play a pivotal role in advancing financial inclusion by driving product innovation tailored to underserved and marginalized populations. Their involvement is crucial identifying addressing gaps services, ensuring that products solutions are designed meet diverse needs effectively. This review explores the contributions of business promoting through innovative development, emphasizing their impact on creating accessible, affordable, user-centric solutions. In context inclusion, utilize data-driven insights market research identify barriers faced communities. By analyzing customer needs, behaviors, preferences, they provide valuable input designing cater specific requirements these expertise enables development not only accessible but also affordable inclusive, such as microloans, mobile banking solutions, digital payment platforms. facilitate collaboration between various stakeholders, including institutions, technology providers, regulatory bodies, ensure align with industry standards regulations. They critical bridging gap technical teams end-users, translating complex into actionable features functionalities. work ensures new user-friendly capable unique challenges groups. Furthermore, contribute ongoing improvements continuously gathering user feedback. iterative approach allows for refinement products, remain relevant effective inclusion. leveraging advanced analytics emerging technologies, help opportunities optimizing existing enhance access participation. conclusion, essential innovation. understanding facilitating stakeholder collaboration, continuous improvement developing inclusive. bridge promote equitable services. Keywords: Analysts, Financial Inclusion, Product Innovation, Market Research, Products, Accessibility, User-Centric Solutions.

Язык: Английский

Процитировано

0

A conceptual framework for data-driven business optimization: Enhancing operational efficiency and strategic growth in U.S. small enterprises DOI Creative Commons

Enuma Ezeife,

May Equitozia Eyeregba,

Chukwunweike Mokogwu

и другие.

Magna Scientia Advanced Research and Reviews, Год журнала: 2024, Номер 12(2), С. 182 - 197

Опубликована: Ноя. 30, 2024

Small enterprises play a vital role in the U.S. economy, yet many face significant challenges optimizing operations and achieving sustainable growth due to resource constraints market dynamics. This study proposes conceptual framework for data-driven business optimization, aimed at enhancing operational efficiency fostering strategic small enterprises. Leveraging advancements data analytics, integrates predictive modeling, real-time processing, machine learning algorithms enable informed decision-making proactive strategy formulation. The emphasizes three core components: · Data Acquisition Management, which involves collecting structured unstructured from internal external sources build robust repository; Analytics Insights Generation, utilizing advanced tools identify patterns, forecast trends, detect inefficiencies; Strategic Implementation, applying insights streamline workflows, reduce costs, capitalize on emerging opportunities. By aligning strategies with organizational goals, ensures systematic approach addressing unlocking new avenues. Furthermore, this explores of technologies, including artificial intelligence Internet Things (IoT) devices, scalability adaptability framework. It also examines adopting approaches, such as limited technological expertise privacy concerns, offering practical recommendations overcome these barriers. Case studies successful implementations diverse sectors—retail, manufacturing, services—highlight framework's potential deliver measurable outcomes, increased productivity, improved customer satisfaction, competitive advantage. research provides actionable into leveraging asset, innovation, resilience rapidly evolving landscape.

Язык: Английский

Процитировано

0

A INFLUÊNCIA DAS ESTRATÉGIAS DE MARKETING DIGITAL DIRECIONADAS PARA O COMPORTAMENTO DO CONSUMIDOR DOI Open Access

Geniarde Martins dos Santos,

Samara Guedes Ferreira de Brito,

Karla Gonçalves Macedo

и другие.

Revista Foco, Год журнала: 2024, Номер 17(12), С. e7370 - e7370

Опубликована: Дек. 31, 2024

O presente tema aborda como as empresas utilizam ferramentas e técnicas digitais para moldar atitudes decisões de compra dos consumidores. Com o avanço das tecnologias aumento do uso da internet, comportamento consumidor tem se tornado cada vez mais influenciado por estratégias publicidade online, marketing conteúdo, redes sociais, e-mail marketing, otimização motores busca. Essas são projetadas atrair, engajar reter consumidores, aproveitando dados análises personalizar a experiência compra. Assim objetivo artigo é analisar influência digital direcionadas consumidor, e, isso, fez-se pesquisas bibliográfica, descritiva exploratória ordem qualitativa. A segmentação público-alvo, influenciadores criação conteúdos relevantes táticas eficazes aumentar engajamento conversão. também permite uma comunicação direta imediata com influenciando suas escolhas maneira eficiente que os métodos tradicionais. nesse contexto, afetado fatores conveniência, confiança nas marcas, recomendações percepção valor. As promovem um ciclo contínuo interação feedback, contribui relacionamento próximo entre consumidores marcas. Assim, costumam ter relevância no possibilitando abordagem personalizada eficaz empresas, principalmente após mudanças geradas pela pandemia COVID-19.

Процитировано

0