Green Investments Promotions and Future Trends in Neuromarketing and Sustainable Finance DOI
Harshi Garg, Mohammad Kashif,

Priyank Sharma

и другие.

Advances in business strategy and competitive advantage book series, Год журнала: 2024, Номер unknown, С. 245 - 284

Опубликована: Окт. 18, 2024

Green investments provide a major effect on neuromarketing by increasing consumer engagement in sustainable companies selecting for activities that improve permanent ecosystem and fiscal resilience. It analyzes the application of investment, to carry out studies finance green investment. This chapter offers an extensive context while describing neuromarketing, how it might help investors, researchers enable beginning new era. The findings showed positive correlation between age promotion investment trends. tries find these complex intricacies encourage discussion educate general people, researchers, scholars, advertisers since they offer understanding several applications tools, along with their importance making choices; such awareness may commercial efficacy finance.

Язык: Английский

A CRITICAL REVIEW OF AI-DRIVEN STRATEGIES FOR ENTREPRENEURIAL SUCCESS DOI Creative Commons

Favour Oluwadamilare Usman,

Nsisong Louis Eyo-Udo,

Emmanuel Augustine Etukudoh

и другие.

International Journal of Management & Entrepreneurship Research, Год журнала: 2024, Номер 6(1), С. 200 - 215

Опубликована: Янв. 25, 2024

In the rapidly evolving landscape of entrepreneurship, integration Artificial Intelligence (AI) has emerged as a transformative force, reshaping traditional business paradigms and offering unprecedented opportunities for success. This paper provides comprehensive critical review AI-driven strategies employed by entrepreneurs to enhance their ventures. The encompasses thorough analysis key AI applications, impact on various aspects potential benefits challenges associated with implementation. first section explores role in market analysis, highlighting how advanced data analytics predictive modelling contribute informed decision-making forecasting. discussion then extends innovations product development, emphasizing acceleration ideation, prototyping, customization through machine learning algorithms. Next, scrutinizes influence customer engagement relationship management. It delves into personalized experiences facilitated chatbots, recommendation systems, sentiment while also addressing ethical considerations surrounding privacy algorithmic biases. Entrepreneurial operations efficiency gains are examined subsequent section, AI's supply chain management, logistics, resource optimization. underscores increased productivity cost-effectiveness implementation AI-powered automation smart systems. Despite myriad advantages, critically examines such concerns, job displacement, digital divide. emphasizes need balanced approach that addresses societal adoption fostering inclusive entrepreneurial ecosystems. conclusion, this not only overview current entrepreneurship but offers insights future developments challenges. Entrepreneurs, policymakers, researchers can leverage navigate intersection sustainable ethically sound environment success era. Keywords: (AI), Entrepreneurship, Strategic Implementation, Innovation, Market Analysis, Predictive Modelling.

Язык: Английский

Процитировано

56

BUSINESS STRATEGIES IN VIRTUAL REALITY: A REVIEW OF MARKET OPPORTUNITIES AND CONSUMER EXPERIENCE DOI Creative Commons

Mustafa Ayobami Raji,

Hameedat Bukola Olodo,

Timothy Tolulope Oke

и другие.

International Journal of Management & Entrepreneurship Research, Год журнала: 2024, Номер 6(3), С. 722 - 736

Опубликована: Март 16, 2024

Virtual Reality (VR) has emerged as a transformative technology, revolutionizing the way businesses operate and interact with consumers. This abstract provides comprehensive review of business strategies employed in realm Reality, focusing on market opportunities consumer experiences. The study delves into dynamic landscape VR, exploring its applications across various industries strategic approaches adopted by to capitalize this burgeoning market. first section highlights diverse that VR presents. From gaming entertainment healthcare, education, corporate training, are increasingly leveraging create immersive experiences enhance operational efficiency. analysis unveils key trends adoption, shedding light sectors poised for substantial growth considerations guiding entry expansion. second segment explores pivotal role experience shaping success VR-based ventures. Businesses recognizing significance delivering seamless captivating gain competitive edge. evaluates expectations, challenges, preferences landscape, emphasizing need innovative user engagement satisfaction. Moreover, addresses evolving nature models ecosystem, including subscription-based services, content creation, hardware development. It discusses collaborative efforts between technology giants, startups, creators robust ecosystem. offers valuable insights multifaceted world providing roadmap entrepreneurs, investors, industry stakeholders seeking navigate complex terrain deliver unparalleled As continues reshape industries, understanding adapting these will be crucial achieving sustainable rapidly domain. Keywords: Business Strategy, virtual Consumer Experience, Market Opportunities, Review.

Язык: Английский

Процитировано

50

Product management challenges and innovations in baby food: The Nigerian and US Market DOI Creative Commons

Deborah Aanuoluwa Soyombo

GSC Advanced Research and Reviews, Год журнала: 2024, Номер 19(1), С. 004 - 015

Опубликована: Апрель 7, 2024

This review examines the landscape of baby food product management, highlighting diverse nutritional needs, innovative practices, and regulatory challenges encountered by companies operating in Nigeria United States (US). As essential stakeholders infant health, manufacturers must navigate a complex terrain shaped cultural preferences, economic factors, governmental regulations to meet requirements infants young children. In both US, needs are paramount, with an increasing emphasis on providing balanced diets that support optimal growth development. However, specific dietary may vary between regions due regional agricultural availability, socio-economic factors. Understanding catering these nuanced is critical for establish trust credibility among consumers. Moreover, innovations management play crucial role addressing evolving consumer demands preferences. From organic natural ingredients convenient packaging solutions, continuously striving enhance quality convenience products. These not only reflect shifting trends but also serve as competitive differentiator crowded market. Nevertheless, navigating presents significant US. Regulatory frameworks governing safety, labeling requirements, advertising standards subject frequent updates modifications, requiring maintain agility compliance. Additionally, perceptions surrounding feeding practices influence approaches, further complicating market entry expansion strategies. underscores importance understanding unique embracing products By adopting comprehensive approach considers market-specific factors global best can effectively markets contribute health well-being

Язык: Английский

Процитировано

6

Prioritizing CSFs to overcome startups’ obstacles through a rough-MADM framework: a case study of Iranian startups DOI
Payam Shojaei,

Amin Nikbakht,

Mohammad Mehdi Lalegani

и другие.

foresight, Год журнала: 2025, Номер unknown

Опубликована: Апрель 24, 2025

Purpose Startups have an indispensable function in the growth and development of societies today’s world. However, many developing countries, startups encounter obstacles that constrain their development. This study aims to propose a framework critical success factors (CSFs) could help overcome or Design/methodology/approach The CSFs were identified through review theoretical literature. relied multi-attribute decision-making (MADM) method under uncertainty. For this reason, weights determined via rough best-worst (RBWM). prioritized based on WASPAS approach. statistical population included managers startup companies working science technology parks Iran. Findings techniques showed most important “unawareness culture specific each team” “lack entrepreneurial skills.” “business credibility with stakeholders,” “interest enthusiasm for activities” “proper cash management.” Startup can use findings/suggestions upgrading priorities views contributing sustainability companies. Originality/value investigated progress. As such, major contribution was identify prioritize Iran, purpose overcoming affecting startups’ ecosystem country. To accomplish this, two rough-based used handle inaccuracies process.

Язык: Английский

Процитировано

0

Understandings of the AI business ecosystem in South Korea: AI startups’ perspective DOI
Jinyoung Nam, Yoonhyuk Jung, Junghwan Kim

и другие.

Telecommunications Policy, Год журнала: 2024, Номер 48(6), С. 102763 - 102763

Опубликована: Апрель 22, 2024

Язык: Английский

Процитировано

3

Overcoming Uncertainty in Novel Technologies: The Role of Venture Capital Syndication Networks in Artificial Intelligence (AI) Startup Investments in Korea and Japan DOI Creative Commons
Eunjung Hyun, Brian Kim

Systems, Год журнала: 2024, Номер 12(3), С. 72 - 72

Опубликована: Фев. 24, 2024

This paper investigates how historical inter-firm syndication networks influence venture capitalists’ (VCs) propensity to invest in startups pursuing novel, uncertain technologies, with a focus on artificial intelligence (AI). We theorize that VCs’ positional attributes within cumulative determine their access external expertise and aid AI investment decisions amidst informational opacity. Specifically, reachability prior investors provides referrals insights transmitted across short network paths reduce ambiguity. Additionally, VC brokerage between disconnected industry clusters furnishes expansive, non-redundant information is pivotal for discovering assessing opportunities. Through hypotheses grounded social theory, we posit network-based mechanisms equip VCs navigate uncertainty when engaging ambiguous innovations like AI. test our framework, utilizing comprehensive records of global capital investments. Analyzing the location firms this database, uncovered history 14,751 investments made by Korean Japanese firms. Using these data, assembled an imbalanced panel dataset from 1984 2022 spanning 230 413 VCs, 4508 firm-year observations. Negative binomial regression analysis reveals relational patterns among foster readiness evaluate unfamiliar innovations.

Язык: Английский

Процитировано

2

The Role of Artificial Intelligence Technology and Innovation in Disrupting Traditional Business Models and Startup Ecosystem DOI Open Access
Wajahat Ali

INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT, Год журнала: 2024, Номер 08(008), С. 1 - 4

Опубликована: Сен. 1, 2024

The rapid advancement of Artificial Intelligence (AI) is revolutionizing entrepreneurship by creating unprecedented opportunities and driving transformative change across various sectors. This abstract explores how AI influencing entrepreneurial ventures, focusing on its role in enhancing data analytics, personalizing customer experiences, advancing healthcare automation. enables startups to leverage sophisticated tools for predictive tailored interactions, efficient operations, which can disrupt traditional business models accelerate growth. As technology continues progress, it reshapes the competitive landscape, offering new avenues innovation strategic advantage. Understanding harnessing AI’s potential becoming crucial entrepreneurs seeking thrive an increasingly digital data-driven world. Keywords: intelligence technology, innovation, startup ecosystem,

Язык: Английский

Процитировано

0

Green Investments Promotions and Future Trends in Neuromarketing and Sustainable Finance DOI
Harshi Garg, Mohammad Kashif,

Priyank Sharma

и другие.

Advances in business strategy and competitive advantage book series, Год журнала: 2024, Номер unknown, С. 245 - 284

Опубликована: Окт. 18, 2024

Green investments provide a major effect on neuromarketing by increasing consumer engagement in sustainable companies selecting for activities that improve permanent ecosystem and fiscal resilience. It analyzes the application of investment, to carry out studies finance green investment. This chapter offers an extensive context while describing neuromarketing, how it might help investors, researchers enable beginning new era. The findings showed positive correlation between age promotion investment trends. tries find these complex intricacies encourage discussion educate general people, researchers, scholars, advertisers since they offer understanding several applications tools, along with their importance making choices; such awareness may commercial efficacy finance.

Язык: Английский

Процитировано

0