Communication Students’ Perception of AI in Planning, Creating and Disseminating Advertisement
G. E. Nwodu,
A. V. Obiora,
P. I. Agbachukwu
и другие.
African Journal of Social Sciences and Humanities Research,
Год журнала:
2025,
Номер
8(1), С. 100 - 112
Опубликована: Фев. 10, 2025
Artificial
intelligence
has
been
an
intrinsic
part
of
the
creative
industry
in
recent
era;
its
exceptional
contribution
to
development
and
technological
advancement
is
apt
can
never
be
undermined
process
practice
advertising.
The
essence
advertising
promote
a
cause,
goods,
services.
Thus,
AI
helps
improvement
tactics
study,
amongst
objectives,
sought
ascertain
use
artificial
creating
disseminating
advertisements.
Also,
it
tends
analyse
perception
mass
communication
undergraduate
students
Chukwuemeka
Odumegwu
Ojukwu
University
on
contributions
towards
planning
study
anchored
technology
determinism
theory
communication.
census
method
was
employed,
adopting
focus
group
discussion
as
technique
data
collection.
findings
this
will
help
understanding
usability
terrain
advertising,
both
digital
mainstream
Язык: Английский
Awareness and Perception of the Use of Artificial Intelligence for Learning Among Select Communication Undergraduates in Nigeria
African Journal of Social Sciences and Humanities Research,
Год журнала:
2025,
Номер
8(1), С. 113 - 130
Опубликована: Фев. 10, 2025
Artificial
Intelligence
has
come
to
life
and
is
part
of
our
everyday
lives.
It
disrupted
will
continue
have
tremendous
impacts
across
sectors,
including
education.
To
meet
the
recent
demands,
undergraduate
students
in
Nigerian
universities
need
be
at
home
with
ICTs.
Thus,
this
study
examined
awareness
perception
use
artificial
intelligence
for
learning
among
select
communication
undergraduates
Nigeria.
The
was
anchored
on
Technology
Adoption
Model
(TAM).
researcher
adopted
a
survey
research
method
were
selected
from
two
Anambra
State
(private
government
owned
universities).
found
that
majority
respondents
low
level
82%
do
not
access
learning.
Further
findings
showed
most
are
competent
concluded
competency
technological
innovation
dependent
knowledge
of,
availability,
innovations.
recommends
efforts
should
made
by
school
authorities
create
academic
purpose
also,
consider
AI
courses
syllabus
encourage
know
explore
more
about
AI.
Язык: Английский
Ethical Considerations and Applications of AI-Generated Content in Communication and Media Studies in Nigeria
Anthony Ogbonna UCHE,
A. V. Obiora,
F. C. Nwabudike
и другие.
Опубликована: Фев. 20, 2025
Artificial
intelligence
(AI)
and
automated
technologies
have
made
great
inroads
into
tertiary
education
across
the
globe
including
Nigeria.
Communication
Media
Studies
is
one
of
areas
where
impact
already
being
felt
as
students
rely
on
to
generate
content
for
their
class
assignments
projects.
With
unbundling
Mass
several
departments
university
polytechnic
systems
in
Nigeria,
raising
ethically
minded
individuals
professionals
different
dimensions
communication
media
studies
has
been
placed
front
burner.
AI
use
become
increasingly
compounded
by
non-availability
a
regulatory
framework
Nigeria's
educational
system.
Employing
qualitative
literature
review,
this
study
leans
Technology
Acceptance
Model
(TAM)
its
theoretical
expose
tools
ethical
implications
The
recommends
paradigm
shift
literacy
include
developing
technical
skills
technologically
innovative
detection
AI-generated
content.
Язык: Английский