Strategies for Social Media Marketing to Engage and Shape the Purchase Behavior of Gen Z

Deleted Journal, Год журнала: 2025, Номер 2024(5), С. 36 - 41

Опубликована: Янв. 11, 2025

This study examines the impact of social media marketing on purchase behavior Generation Z (Gen Z) consumers in India. Leveraging platforms like Instagram, Facebook, and WhatsApp, has emerged as a key driver consumer engagement influence. The Study focuses Indian demographics, research underscores effectiveness strategies connecting with Gen consumers. identifies that influence significantly decisions. Findings emphasize importance influencer marketing, brand authenticity, user-generated content shaping Z’s behavior.

Язык: Английский

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Drivers of Purchase Intentions of Generation Z on Eco-Products

Sustainability, Год журнала: 2025, Номер 17(2), С. 629 - 629

Опубликована: Янв. 15, 2025

Concerns about environmental protection and sustainable consumption increased among Generation Z, as a consequence of more perceived risks emerging in the context climate change depletion natural resources. The aim present research was to identify main factors that influence intention purchase eco-products young generation. Quantitative marketing carried out on sample 269 Gen Z. results proved purchasing for is strongly influenced by quality environmentally friendly products, consumer consciousness eco-products, value green trust ecological products. Lower influences were recorded terms price availability with improved total effects when considering mediating role eco-trust. Consequently, provision could lead image benefits organizations.

Язык: Английский

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Edible Innovation

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2025, Номер unknown, С. 291 - 304

Опубликована: Янв. 17, 2025

The food market is undergoing changes, and consumers 2020 to 2024 are shaping a segment with unique eating behaviours. Nowhere the impact of transformative trends that reshaping present near future markets populations so pronounced than in marketing consumption. Dates throughout 2020-2024 being pondered this chapter explain what makes current generation tick. It also contains an overview new innovations modern changes products process, promotional, activities. This looks at how strong will, character, ambition paving paths industry, leaving outdated practices behind hitting reset button on standards health sustainability.

Язык: Английский

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Innovation practices, behavioral intention and marketing mix for Gen Zs on hotels in National Capital Region: Basis of a framework for marketing strategies

International Journal of Research Studies in Education, Год журнала: 2025, Номер 14(5)

Опубликована: Фев. 16, 2025

Язык: Английский

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How do the role of digital connectivity capabilities and heuristic thinking skills shape the development of digital marketing competency in Gen Z marketing students?

The International Journal of Management Education, Год журнала: 2025, Номер 23(2), С. 101157 - 101157

Опубликована: Март 5, 2025

Язык: Английский

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Empirical Categorization of Factors Affecting Online Consumer Behavior of Gen Z Regarding Newly Launched Technological Products and Moderating Impact of Perceived Risk

Behavioral Sciences, Год журнала: 2025, Номер 15(3), С. 371 - 371

Опубликована: Март 15, 2025

In previous years, studying consumer behavior was seen as important, but in today’s fast-changing market, with rapid technological advancements, understanding can be a key factor product’s success or failure. The aim of the current research to investigate factors that influence online Generation Z, regarding products have just been launched and are available public. To achieve this goal, cross-sectional study conducted sample 302 Z consumers selected using convenience sampling elements systematic sampling. This used structured questionnaire established measurement scales explore different aspects behavior. based on variables identified from various theories models. results led identification six groups influencing behavior, highlighting importance these shaping showing perceived risk moderating factor. These findings provide thorough while simultaneously laying foundation for creation targeted differentiated marketing strategies.

Язык: Английский

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Examining the impacts of environmental, social and governance (ESG) on employee engagement: a study of Generation Z

Central European Management Journal, Год журнала: 2025, Номер unknown

Опубликована: Апрель 12, 2025

Purpose The literature currently offers only fragmentary insights into the research on relationship between environmental, social and governance (ESG) employee engagement from perspective of Generation Z. Therefore, we aimed to bridge this knowledge gap by identifying impact ESG dimensions Z employees. Design/methodology/approach Drawing review findings, formulated a conceptual model illustrate engagement. We conducted confirmatory analysis using structural equation modeling (SEM CFA) sample 207 employees validate proposed model. collected data in June 2024. Findings designed quantitative study test depicting results indicated strong influence corporate governance-related did not show environment-related individuals. Originality/value bridges our understanding link It suggests necessity further investigate specific individual practices recommend expanding scope future examine components constructs studied as well mediators moderators for

Язык: Английский

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Innovative Approaches in Sensory Food Science: From Digital Tools to Virtual Reality

Applied Sciences, Год журнала: 2025, Номер 15(8), С. 4538 - 4538

Опубликована: Апрель 20, 2025

The food industry faces growing challenges due to evolving consumer demands, requiring digital technologies enhance sensory analysis. Innovations such as eye tracking, FaceReader, virtual reality (VR), augmented (AR), and artificial intelligence (AI) are transforming behavior research by providing deeper insights into experiences. For instance, FaceReader captures emotional responses analyzing facial expressions, offering valuable data on preferences for taste, texture, aroma. Together, these provide a comprehensive understanding of the experience, aiding product development branding. Electronic nose, tongue, also replicate human capabilities, enabling objective efficient assessment aroma, color. electronic nose (E-nose) detects volatile compounds aroma evaluation, while tongue (E-tongue) evaluates taste through electrochemical sensors, ensuring accuracy consistency in (E-eye) analyzes color, supporting quality control processes. These advancements offer rapid, non-invasive, reproducible assessments, benefiting industrial applications. By improving precision efficiency analysis, tools help satisfaction competitive industry. This review explores latest methods shaping innovation.

Язык: Английский

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User Experience Evaluation of Goods Customization Apps for Generation Z: A Focus on snaps and PUBLOG

Journal of Next-generation Convergence Information Services Technology, Год журнала: 2024, Номер 13(4), С. 431 - 444

Опубликована: Авг. 31, 2024

요 약 본 연구는 Z세대의 굿즈(Goods) 제작 앱인 snaps(스냅스)와 PUBLOG(퍼블로그)의 사용자 경험을 평 가하고 개선점을 제안하는 것을 목적으로 한다.그동안 국내 굿즈 앱의 경험에 대한 실 증적 분석은 부족하였다.연구 방법은 Z세대 50명을 선정하여 SUS(System Usability Scale) 설문 조사 와 피터 모빌(Peter Morville)의 경험 허니컴(User Experience Honeycomb) 모형에 기반한 조사를 실시하였다.또한, 심층 인터뷰를 통해 사용자들의 핵심 니즈와 문제점을 분석하고,

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Innovation practices, behavioral intention and marketing mix for Gen Zs on hotels in National Capital Region: Basis of a framework for marketing strategies

International Journal of Research Studies in Management, Год журнала: 2024, Номер 12(16)

Опубликована: Дек. 10, 2024

This study aimed to develop a framework of marketing strategies for 4-star hotels in Metro Manila, focusing on Filipino Gen Z travelers' preferences and behavioral intentions.Employing quantitative research approach, the analyzed relationships between innovations, intentions, mix with sample 372 respondents from 22 DOT-accredited hotels.Data were collected through adapted instruments assessed using Likert Scale, statistical analyses including Shapiro-Wilk Test, independent t-test, ANOVA determine significant differences.The identified product, technical, service innovations as key predictors enhanced guest experiences hotels, wireless internet, modern surveillance systems, eco-friendly technologies.Word-of-mouth emerged intention, satisfied guests likely recommend hotel boost its reputation.For mix, travelers prioritized clean rooms, competitive pricing, strategic location, engaging promotions, excellent staff service.These findings emphasized need operators prioritize authentic product enhancements, manage their reputation effectively, align experiences.This approach appealed Urban management NCR.

Язык: Английский

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