International Journal of Applied Sciences in Tourism and Events, Год журнала: 2024, Номер 8(1), С. 55 - 63
Опубликована: Июнь 15, 2024
The Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, particularly within the domain of music concerts, stands poised for significant enhancement in Indonesia. It is worth noting that Indonesia has successfully hosted numerous international concerts; however, there still considerable room growth compared to other ASEAN countries. This study employs theory synthesis achieve conceptual integration as a research framework construct by combining FoMO phenomenon, which currently prevalent due rise social networking sites (SNS), with different policies facilitating concerts review aims its objectives establish Fear Missing Out (FoMO) phenomenon can significantly enhance performance ticket sales. achieved constructing trait Bergen Facebook Addiction Scale, then classifying products according each concert theme, whether virtual or physical. By capitalizing on ubiquitous presence (SNS) heightened post-COVID-19, we anticipate improvements. serve valuable resource enhancing optimization also an area underexplored,
Язык: Английский