Exploring Consumer Preferences and Behaviour Toward Digital Payment Gateways in India DOI Creative Commons
Farheen Zehra, Farhina Sardar Khan, Syed Shahid Mazhar

и другие.

International Journal of experimental research and review, Год журнала: 2024, Номер 41(Spl Vol), С. 158 - 167

Опубликована: Июль 30, 2024

This study explores consumer behaviour and preferences towards digital payment gateways in India, focusing on the factors that drive choices satisfaction. A structured survey with a stratified random sample of 1,000 respondents across India was conducted between January April 2024. The is grounded three hypotheses, testing differences perceived convenience, trust security, impact cashback rewards recommendations for platforms such as Phone-Pe, Google Pay, Paytm. Statistical analyses were used to scrutinize data, including ANOVA, chi-square tests, Pearson’s correlation. Key findings indicate significant convenience levels among platforms, strongly correlating recommendations. results suggest enhancing security perception alongside attractive reward schemes can significantly influence adoption loyalty. Although this offers useful information stakeholders seeking optimize transactions emerging markets, it also has implications complex Indian systems. these extend strategic development tailored consumer-friendly solutions. Furthermore, emphasizes need continuous innovation technologies better meet consumers' evolving demands. Implementing robust measures user-centric design help build simplify process, thereby increasing user engagement research adds existing body knowledge provides solid foundation future developments rapidly growing field.

Язык: Английский

ENHANCING EMPLOYEE ENGAGEMENT IN SMALL AND MEDIUM ENTERPRISES (SMES) THROUGH LEADERSHIP, COMPENSATION AND APPRAISALS DOI Creative Commons
Arti Awasthi, Farhina Sardar Khan, Syed Shahid Mazhar

и другие.

Financial and credit activity problems of theory and practice, Год журнала: 2025, Номер 1(60), С. 581 - 594

Опубликована: Фев. 27, 2025

Small and Medium Enterprises (SMEs) are pivotal to the financial growth of any country, functioning as labour-intensive units whose success relies heavily on employee productivity. Consequently, engagement is a critical determinant for SMEs, where each employee's contribution important.This empirical study aims enhance by examining HRM Practices such leadership, pay practices, performance appraisal, training development in Indian SMEs. It investigates relationships impacts these within By analysing seeks uncover essential elements that influence strategic decisions related engagement.The research employs statistical analyses, including factor analysis, correlation, regression adopts an exploratory survey method. included 300 participants from with 230 successfully submitting fully completed surveys both offline online.Notably, investigation produced encouraging results fulfilling KMO Barlett's Test criteria, correlation coefficients, standardised coefficients (Beta), among other indicators. The findings show all have beneficial impact However, policies no meaningful impact.The offer valuable insights into effective strategies SMEs cultivate motivated, committed, high-performing workforce, providing actionable recommendations organisational competitiveness.

Язык: Английский

Процитировано

0
EXPLORING TWO DECADES OF PERSONAL FINANCIAL PLANNING: A SYSTEMATIC LITERATURE REVIEW DOI Creative Commons

Samarth Pande,

Syed Shahid Mazhar, Farhina Sardar Khan

и другие.

Financial and credit activity problems of theory and practice, Год журнала: 2024, Номер 4(57), С. 519 - 530

Опубликована: Авг. 31, 2024

This research aims to understand current patterns, trends, and gaps in personal finance by conducting a systematic literature review of 20 years. The study collected analyzed the articles published between 2004 2024. were from Scopus database using PRISMA framework. shows changes area, including behavioural finance, digital financial planning tools, its impact on individuals' literacy planning.The major limitation this is that search for might not have incorporated all publications area. Furthermore, there possibility bias concerning papers selected how researchers interpreted results.The findings can assist policymakers, planners, practitioners making more informed decisions regulations. Thus, identifying trends planning, strategies be defined provide individuals society with necessary level support.The helpful existing knowledge it presents critical discussion evident last twenty original provides valuable information upcoming practical application planning.

Язык: Английский

Процитировано

1
Exploring Consumer Preferences and Behaviour Toward Digital Payment Gateways in India DOI Creative Commons
Farheen Zehra, Farhina Sardar Khan, Syed Shahid Mazhar

и другие.

International Journal of experimental research and review, Год журнала: 2024, Номер 41(Spl Vol), С. 158 - 167

Опубликована: Июль 30, 2024

This study explores consumer behaviour and preferences towards digital payment gateways in India, focusing on the factors that drive choices satisfaction. A structured survey with a stratified random sample of 1,000 respondents across India was conducted between January April 2024. The is grounded three hypotheses, testing differences perceived convenience, trust security, impact cashback rewards recommendations for platforms such as Phone-Pe, Google Pay, Paytm. Statistical analyses were used to scrutinize data, including ANOVA, chi-square tests, Pearson’s correlation. Key findings indicate significant convenience levels among platforms, strongly correlating recommendations. results suggest enhancing security perception alongside attractive reward schemes can significantly influence adoption loyalty. Although this offers useful information stakeholders seeking optimize transactions emerging markets, it also has implications complex Indian systems. these extend strategic development tailored consumer-friendly solutions. Furthermore, emphasizes need continuous innovation technologies better meet consumers' evolving demands. Implementing robust measures user-centric design help build simplify process, thereby increasing user engagement research adds existing body knowledge provides solid foundation future developments rapidly growing field.

Язык: Английский

Процитировано

0