Marketing Education Review, Год журнала: 2024, Номер 34(4), С. 307 - 323
Опубликована: Окт. 1, 2024
Artificial intelligence (AI) has revolutionized various aspects of teaching and learning in higher education, with the potential to significantly enhance experiences, streamline administrative tasks, foster personalized education. As use AI by students instructors expands, it is crucial carefully consider both its benefits risks, as well adhere ethical guidelines best practices. A systematic literature review was conducted investigate application experiential theory marketing particularly focusing on integration new technologies tools, such AI, within project-based service (PBSL). This explores how these integrations may positively impact student outcomes, community partner benefits, contributions toward United Nations' Sustainable Development Goals (SDGs). Specifically, classroom advance goals examined utilizing Intelligence for Service Learning Experiential Education (AISLE) model. model advocates an approach using educational settings, leveraging theory-based innovative practices achieve positive, measurable outcomes partners.
Язык: Английский