International Journal of Management Science and Application, Год журнала: 2023, Номер 2(2), С. 48 - 60
Опубликована: Сен. 2, 2023
This study intends to investigate the effects of three important variables on brand loyalty for Scarlett Whitening products among Jakartan consumers: image, experience, and trust. The used a quantitative methodology survey method examine data from 100 customers who had at least purchases product. Structural Equation Modeling (SEM) was process data, results made it abundantly evident that all greatly affect loyalty. research is helpful both corporations academic scholars. For academics, offers well-organized overview factors influencing loyalty, acting as valuable starting point further study. Additionally, implies future should think about varying increasing sample size obtain more diverse results. findings provide critical consumer behavior insights businesses, particularly Whitening, emphasize necessity concentrate enhancing trust increase customer paves way will be thorough serves roadmap efficient management tactics.
Язык: Английский