Digital marketing strategies focused on social networks. Systematic review DOI Creative Commons
Carlos Julio Rojas-Hermida, John Edisson García Peñaloza, Ricardo León Castro Zamora

и другие.

Data & Metadata, Год журнала: 2024, Номер 3

Опубликована: Дек. 16, 2024

Introduction: Social networks have become a very powerful commercial tool for companies. Using it strategically can boost sales, improve online presence, and build customer loyalty. The objective pursued in this scientific article is to analyze digital marketing strategies focused on social during the last five years. Methodology: For study, authors were based systematic review of literature that addresses relationship between networks. methodological guidelines PRISMA method, published period 2019 – 2023, followed. Results: Currently, acquired central role marketing, offering companies ability deploy creative attract attention their target audience. Effective management (CRM) building emotional bonds stand out as essential elements achieve successful propagation advertising campaigns these platforms. Conclusion: impact has been transformative various aspects. There notable increase global reach brands, allowing them connect with audiences worldwide. interaction brands users seen significant growth, driven by proliferation multimedia content consumer engagement. This makes easier organizations more effectively publicize products or services broader scale, thanks generated

Язык: Английский

La Educación Patrimonial en Espacios Públicos DOI
Guillermo Alfredo Jiménez Pérez, Yanet Domínguez Albear, Juan P. Santos-Fernández

и другие.

JoSME :, Год журнала: 2025, Номер 3(1), С. 29 - 50

Опубликована: Янв. 10, 2025

El artículo aborda la importancia de educación patrimonial en espacios públicos y cómo esta es esencial para fomentar valoración preservación del patrimonio cultural sociedad actual. Mediante un enfoque bibliométrico que abarca el período 2019 a 2024, se analizan las tendencias, barreras, oportunidades desafíos este campo, con especial énfasis relación entre universidad sociedad. Los hallazgos revelan que, pesar reconocimiento su relevancia, existen limitaciones significativas implementación efectiva patrimonial. Se identifican barreras como falta financiamiento, desconexión instituciones educativas comunidades, relacionados inclusión accesibilidad. Sin embargo, también emergen importantes, integración tecnologías digitales innovadoras promoción participación ciudadana activa. Las conclusiones destacan fortalecer colaboración universidades comunidades fundamental desarrollar programas educativos más relevantes efectivos. La incorporación prácticas inclusivas amplía alcance eficacia iniciativas educativas. Superar existentes aprovechar identificadas avanzar campo garantizar cumpla función preservar legado promover una consciente comprometida.

Процитировано

0

Factores motivacionales para estudiantes universitarios en la postpandemia DOI Creative Commons
Carlos Alberto Gómez Cano, Verenice Sánchez Castillo, Rolando Eslava Zapata

и другие.

PSIQUEMAG/ Revista Científica Digital de Psicología, Год журнала: 2024, Номер 13(2), С. 121 - 131

Опубликована: Дек. 20, 2024

El artículo explora los desafíos y oportunidades que la pandemia de COVID-19 ha traído a motivación estudiantes universitarios. La transición al aprendizaje en línea presentó retos significativos, como reducción las experiencias prácticas disminución autoeficacia; pero abrió puerta métodos educativos más flexibles personalizados han mejorado estudiantil. Además, se destaca importancia crear entornos fomenten autonomía, competencia pertenencia, aspectos clave para el bienestar integral estudiantes. también exacerbó problemas salud mental desconexión social, lo llevó una mayor atención emocional social Finalmente, observa un creciente interés carreras tienen impacto positivo sociedad, ciencias STEM, así temas justicia refleja alineamiento estudios académicos con valores personales sociales estudiantes, e impulsa su compromiso educación postpandémica.

Процитировано

2

Optimizing Query Using the FOAF Relation and Graph Neural Networks to Enhance Information Gathering and Retrieval DOI
Ahmed Mahdi Abdulkadium, Asaad Sabah Hadi

Data & Metadata, Год журнала: 2024, Номер 4, С. 443 - 443

Опубликована: Окт. 16, 2024

A lot of students suffer expressing their desired enquiry about to a search engine (SE), and this, in turn, can lead ambiguit insufficient results. poor expression requires expanding previous user query refining it by adding more vocabularies that make understandable through the searching process. This research aims at vocabulary an embedding features related each keyword, representing feature keyword as graphs node visualization based on graph convolution network (GCN). is achieved following two approaches. The first mapping between vertices, negative link, training after embedding. help check whether new information reach-es for retrieving data from predicted link. Another approach link create shortest path reaching specific (target) node, . Particularly, retrieval concept named expansion (GEN). Query (QE) techniques obtain all documents query. On other hand, such are represented knowledge checking similarity connection authors who have similar interst particular field, or collaborate publications. paths edges them embedding, thereby increasing accuracy document pa-per typing

Язык: Английский

Процитировано

1

Scientific production on risks and financial instruments for commodity management DOI Creative Commons
Carlos Julio Rojas-Hermida, John Edisson García Peñaloza, Ricardo León Castro Zamora

и другие.

Data & Metadata, Год журнала: 2024, Номер 3, С. 529 - 529

Опубликована: Ноя. 8, 2024

Introduction: Commodity management benefits from a variety of financial instruments and tools that allow companies to mitigate risks optimize their operations. Among the most used are futures contracts, contracts for difference, risk such as insurance investment funds. The objective this article is analyze scientific production on raw materials. Methodology: research paradigm mixed, through combination qualitative quantitative methods. A bibliometric analysis was carried out which complemented with documentary review. study synthesized in three stages Google Scholar, Scielo SCOPUS databases, during period 1991 2024, without limitations language. Results: literature review shows an increase adoption digital technologies improve internal communication employee engagement, Brazil leader Latin American region. In addition, endomarketing identified key element attracting retaining talent, especially sectors high competition shortage specific skills. Likewise, its contribution organizational sustainability highlighted, focusing social dimension by promoting well-being development employees. Conclusion: These findings reflect how has been integrated into business strategies align corporate objectives values ​​of responsibility job satisfaction, consolidating itself essential tool improving productivity long-term commitment.

Язык: Английский

Процитировано

1

Implementation of digital marketing strategies. Problems and benefits to the financial sector DOI
Carlos Julio Rojas-Hermida, John Edisson García Peñaloza, Ricardo León Castro Zamora

и другие.

Management, Год журнала: 2024, Номер 3, С. 124 - 124

Опубликована: Дек. 8, 2024

Introduction: Financial digital marketing relies on different electronic media to reach a greater number of people who could become potential clients financial corporations through it. The objective pursued is identify the problems and benefits that it has brought sector in terms use implementation strategies. Methodology: methodology this study was based systematic review primary information housed open access databases, mainly Scopus, Web Science Google Scholar last five years (2020-2024). Results: Marketing strategies focus directing resources toward opportunities increase sales provide long-term competitive advantages. In services space, competition driven transformation towards customer satisfaction wide range options. Conclusion: Digital essential combining traditional approaches crucial success, with conversion metrics playing critical role. less advanced regions, policies support technological innovation are needed harness potential. experienced diversity, by inclusion fintech companies, which benefited SMEs entrepreneurs

Язык: Английский

Процитировано

0

Harnessing machine learning technique for improved detection and classification of heart failure DOI

P Subba Rao,

Venubabu Rachapudi

Data & Metadata, Год журнала: 2024, Номер 3

Опубликована: Сен. 9, 2024

Artificial Intelligence (AI) performs exercises recently performed by people utilizing AI and profound learning, Right now simulated intelligence is changing cardiovascular medication identifying problems, therapeutics, risk appraisals, clinical consideration, advancement. The death rates in medical clinics for patients with breakdown display a scope of 10.6% at 30 days, 23.0% 1 year, 43.3% 5 years. Cardiovascular (HF) need customized restorative careful treatment, this way early finding pivotal. 85% precise Brain Organization (NN) archetypal made conceivable. By applying our calculation, can assist examining crude imaging information from echocardiography, processed tomography, heart attractive reverberation EKG accounts. Unpleasant Sets (RS) strategic relapse (LR) choice trees to analyze congestive computerized reasoning identify future impermanence destabilization incidents have further developed cardiac illness results. This examination inspects how computer- based has changed pretty much every area HF determination, avoidance, the executives

Язык: Английский

Процитировано

0

Digital marketing strategies focused on social networks. Systematic review DOI Creative Commons
Carlos Julio Rojas-Hermida, John Edisson García Peñaloza, Ricardo León Castro Zamora

и другие.

Data & Metadata, Год журнала: 2024, Номер 3

Опубликована: Дек. 16, 2024

Introduction: Social networks have become a very powerful commercial tool for companies. Using it strategically can boost sales, improve online presence, and build customer loyalty. The objective pursued in this scientific article is to analyze digital marketing strategies focused on social during the last five years. Methodology: For study, authors were based systematic review of literature that addresses relationship between networks. methodological guidelines PRISMA method, published period 2019 – 2023, followed. Results: Currently, acquired central role marketing, offering companies ability deploy creative attract attention their target audience. Effective management (CRM) building emotional bonds stand out as essential elements achieve successful propagation advertising campaigns these platforms. Conclusion: impact has been transformative various aspects. There notable increase global reach brands, allowing them connect with audiences worldwide. interaction brands users seen significant growth, driven by proliferation multimedia content consumer engagement. This makes easier organizations more effectively publicize products or services broader scale, thanks generated

Язык: Английский

Процитировано

0