Examining the exposure-reception-retention link in realistic communication environments via VR and eye-tracking: The VR billboard paradigm DOI Creative Commons
Ralf Schmälzle, Sue Lim, Hee Jung Cho

и другие.

PLoS ONE, Год журнала: 2023, Номер 18(11), С. e0291924 - e0291924

Опубликована: Ноя. 30, 2023

Exposure is key to message effects. No effects can ensue if a health, political, or commercial not noticed. Yet, existing research in communication, advertising, and related disciplines often measures ‘opportunities for exposure’ at an aggregate level, whereas knowing whether recipients were ‘actually exposed’ requires micro-level approach. Micro-level research, on the other hand, focuses processing retention, takes place under highly controlled laboratory conditions with forced exposure, largely ignores how attend selectively messages more natural conditions. Eye-tracking enables us assess actual but its previous applications restricted screen-based reading paradigms lacking ecological validity field studies that suffer from limited experimental control. Our solution measure eye-tracking within immersive VR environment creates delivery reception context. Specifically, we simulate car ride down highway alongside which billboards are placed. The headset (HP Omnicept Pro) provides interactive 3D view of holds seamlessly integrated binocular eye tracker records drivers’ gaze detects all fixations billboards. This allows quantify nexus between exposure rigorously, link our subsequent memory, i.e., remembered, forgotten, even encoded. An empirical study shows incidental memory differs based participants’ behavior while passing further manipulation attentional demands directly impacts memory. We discuss large potential this paradigm realistic communication environments equally promising new media contexts (e.g., Metaverse).

Язык: Английский

The fundamentals of eye tracking part 3: How to choose an eye tracker DOI Creative Commons
Marcus Nyström, Ignace T. C. Hooge, Roy S. Hessels

и другие.

Behavior Research Methods, Год журнала: 2025, Номер 57(2)

Опубликована: Янв. 22, 2025

Язык: Английский

Процитировано

2
Accurate eye tracking from dense 3D surface reconstructions using single-shot deflectometry DOI Creative Commons
Jiazhang Wang, Tianfu Wang, Bingjie Xu

и другие.

Nature Communications, Год журнала: 2025, Номер 16(1)

Опубликована: Апрель 1, 2025

Eye-tracking plays a crucial role in the development of virtual reality devices, neuroscience research, and psychology. Despite its significance numerous applications, achieving an accurate, robust, fast eye-tracking solution remains considerable challenge for current state-of-the-art methods. While existing reflection-based techniques (e.g., "glint tracking") are considered to be very their performance is limited by reliance on sparse 3D surface data acquired solely from cornea surface. In this paper, we rethink way how specular reflections can used eye tracking: We propose method accurate evaluation gaze direction that exploits teachings single-shot phase-measuring-deflectometry. contrast methods, our acquires dense information both sclera within only one single camera frame (single-shot). For typical measurement, acquire >3000× more reflection points ("glints") than conventional show feasibility approach with experimentally evaluated errors realistic model below 0.13°. Moreover, demonstrate quantitative measurements real human eyes vivo, reaching accuracy values between 0.46° 0.97°. The authors introduce tracking high accuracy. uses deflectometry surface, leading increase factors > 3000X compared

Язык: Английский

Процитировано

1
Exploration of the effects of task-related fatigue on eye-motion features and its value in improving driver fatigue-related technology DOI
Xinyun Hu, Gabriël Lodewijks

Transportation Research Part F Traffic Psychology and Behaviour, Год журнала: 2021, Номер 80, С. 150 - 171

Опубликована: Апрель 30, 2021

Язык: Английский

Процитировано

46
Human-Piloted Drone Racing: Visual Processing and Control DOI Creative Commons
Christian Pfeiffer, Davide Scaramuzza

IEEE Robotics and Automation Letters, Год журнала: 2021, Номер 6(2), С. 3467 - 3474

Опубликована: Март 8, 2021

Humans race drones faster than algorithms, despite being limited to a fixed camera angle, body rate control, and response latencies in the order of hundreds milliseconds. A better understanding ability human pilots selecting appropriate motor commands from highly dynamic visual information may provide key insights for solving current challenges vision-based autonomous navigation. This paper investigates relationship between eye movements, control behavior, flight performance drone racing task. We collected multimodal dataset 21 experienced using realistic simulator, also used recruit professional pilots. Our results show task-specific improvements over time. In particular, we found that gaze tracks future waypoints (i.e., gates), with first fixations occurring on average 1.5 seconds 16 meters before reaching gate. Moreover, consistently looked at inside path lateral left right turns) vertical maneuvers ascending descending). Finally, strong correlation movements commanded direction quadrotor flight, an visual-motor latency 220 ms. These highlight importance coordinated human-piloted racing. make our publicly available.

Язык: Английский

Процитировано

44
Neurogastronomy as a Tool for Evaluating Emotions and Visual Preferences of Selected Food Served in Different Ways DOI Creative Commons
Jakub Berčí­k, Johana Palúchová, Katarína Neomániová

и другие.

Foods, Год журнала: 2021, Номер 10(2), С. 354 - 354

Опубликована: Фев. 7, 2021

The appearance of food provides certain expectations regarding the harmonization taste, delicacy, and overall quality, which subsequently affects not only intake itself but also many other features behavior customers catering facilities. main goal this article is to find out what effect visual design (waffles) prepared from same ingredients served in three different ways—a stone plate, street style, a white classic plate—has on consumer’s preferences. In addition tablet assistance personal interview (TAPI) tools, biometric methods such as eye tracking face reading were used order obtain unconscious feedback. During testing, air quality room by means Extech device influence perception its smell checked. At end paper, we point importance using classical feedback collection techniques their extension measuring subconscious reactions based monitoring movements facial expressions respondents, whole new perspective serving well more effective targeting use corporate resources.

Язык: Английский

Процитировано

36
Eye Movements and Fixation-Related Potentials in Reading: A Review DOI Creative Commons
Federica Degno, Simon P. Liversedge

Vision, Год журнала: 2020, Номер 4(1), С. 11 - 11

Опубликована: Фев. 3, 2020

The present review is addressed to researchers in the field of reading and psycholinguistics who are both familiar with new co-registration research eye movements (EMs) fixation related-potentials (FRPs) reading. At outset, we consider a conundrum relating timing discrepancies between EM event related potential (ERP) effects. We then extent which approach might allow us overcome this thereby discriminate formal theoretical computational accounts describe three phases before evaluating existing body such current, ongoing phase presented comprehensive tables provide detailed summary findings. thorough appraisal published studies allows engage issues as reliability FRP components correlates cognitive processing advantages analysing data streams (i.e., EMs FRPs) simultaneously relative each alone, well limited, understanding relationship measures. Finally, future directions particular analytical methods involving deconvolution measurement brain oscillatory activity.

Язык: Английский

Процитировано

35
Active vision in immersive, 360° real-world environments DOI Creative Commons
Amanda J. Haskins, Jeff Mentch, Thomas L. Botch

и другие.

Scientific Reports, Год журнала: 2020, Номер 10(1)

Опубликована: Авг. 31, 2020

Abstract How do we construct a sense of place in real-world environment? Real-world environments are actively explored via saccades, head turns, and body movements. Yet, little is known about how humans process scene information during active viewing conditions. Here, exploited recent developments virtual reality (VR) in-headset eye-tracking to test the impact vs. passive conditions on gaze behavior while participants novel, real-world, 360° scenes. In one condition, photospheres from first-person perspective self-directed motion (saccades turns). another were passively displayed they head-restricted. We found that, relative viewers, viewers increased attention semantically meaningful regions, suggesting more exploratory, information-seeking behavior. also observed signatures exploratory eye movements, such as quicker, entropic fixations compared with These results show that influences every aspect behavior, way move our eyes what choose attend to. Moreover, these offer key benchmark measurements 360°, naturalistic environments.

Язык: Английский

Процитировано

33
Comparing infrared and webcam eye tracking in the Visual World Paradigm DOI Creative Commons
Myrte Vos, Serge Minor, Gillian Ramchand

и другие.

Glossa Psycholinguistics, Год журнала: 2022, Номер 1(1)

Опубликована: Авг. 15, 2022

Visual World eye tracking is a temporally fine-grained method of monitoring attention, making it popular tool in the study online sentence processing. Recently, while infrared was mostly unavailable, various web-based experiment platforms have rapidly developed webcam functionalities, which are now urgent need testing and evaluation. We replicated recent on incremental processing verb aspect English using ‘out box’ software (jsPsych; de Leeuw, 2015) crowdsourced participants, fully both offline results original study. furthermore discuss factors influencing quality interpretability data, particularly with regards to temporal spatial resolution; conclude that remote can serve as an affordable accessible alternative lab-based tracking, even for questions probing time-course language

Язык: Английский

Процитировано

22
Moving visual world experiments online? A web-based replication of Dijkgraaf, Hartsuiker, and Duyck (2017) using PCIbex and WebGazer.js DOI Open Access
Mieke Sarah Slim, Robert J. Hartsuiker

Behavior Research Methods, Год журнала: 2022, Номер 55(7), С. 3786 - 3804

Опубликована: Ноя. 2, 2022

Язык: Английский

Процитировано

22
Application of selected neuroscientific methods in consumer sensory analysis: A review DOI Creative Commons
Koushik Adhikari

Journal of Food Science, Год журнала: 2023, Номер 88(S1)

Опубликована: Март 1, 2023

Abstract Neuromarketing or consumer neuroscience is a relatively new market research subdiscipline that has gained popularity among behavior scientists in the past two decades so. It combines neurobiology with behavioral psychology to understand behavior, more specifically about their decisions related choices/preferences and purchase. The purpose of this review explore potential using neuroscientific methods for sensory science research. By no means, an exhaustive hindered by fact there are countless articles on neuromarketing literature. author tried show applicability sciences, electroencephalography eye tracking, which could potentially “complement” methodologies gain better insight. Both these techniques inexpensive, portable, minimally invasive already being used some scientists. They be incorporated ease portfolio researchers who would like use them study affect. recommended proper experimental design takes into consideration confounding variables as much possible. mentioned before have been proven reliable repeatable. Lastly, also require ethical oversight because involvement human subjects.

Язык: Английский

Процитировано

13