Communication with clients in the development of sustainability: A case of Lithuanian companies
Economics & Sociology,
Год журнала:
2025,
Номер
18(1), С. 262 - 281
Опубликована: Март 1, 2025
Sustainable
development
has
become
a
strategic
objective
for
contemporary
businesses.
It
aims
to
ensure
long-term
economic
growth
by
creating
innovative
products
and
services,
efficient
resource
management,
environmental
preservation,
promoting
social
welfare.
The
interplay
between
client
communication
the
of
sustainable
innovation
emerged
as
critical
area
study,
intersecting
theories
sustainability,
science.
This
study
aimed
investigate
how
facilitates
customer
engagement
in
sustainability
initiatives
explore
creation
innovations
Lithuanian
business
context.
research
employed
qualitative
content
analysis
examine
web
pages
largest
organisations.
primary
was
identify
strategies
used
these
organisations
involve
clients
processes.
One
hundred
publicly
available
organisational
websites
were
analysed,
alongside
documents
related
their
activities
(e.g.,
reports,
corporate
responsibility
reports).
results
indicate
that
efforts
is
essential
participation
Moreover,
involvement
factor
achieving
desired
outcomes
initiatives,
particularly
context
within
Язык: Английский
Sustainable communication as a marketing element
Journal of Entrepreneurship and Sustainability Issues,
Год журнала:
2024,
Номер
11(3), С. 211 - 226
Опубликована: Март 20, 2024
Sustainable
communication
refers
to
any
related
corporate
social
responsibility,
considering
economic,
social,
and
environmental
concerns
the
interests
of
all
stakeholders.The
fact
that
media
culture
has
become
a
dominant
force
socialization
is
discussed
in
article.The
other
point
here
at
beginning
twentieth
century,
there
were
about
3500
manor
houses
territory
present-day
Lithuania.Currently,
only
600
them
have
survived.The
description
communicative
strategies
some
manors
apply,
such
as
by
Paliesius
manor,
can
prompt
far-reaching
conclusions.The
general
idea
article
castles
estates
located
priority
areas
country's
tourist
attraction
be
decisive
promoting
nation's
heritage,
tradition,
culture.The
strongest
precondition
for
this
influence
part
programming
those
heritage
objects
undertake.
Язык: Английский