Sustainable Consumer Behaviour in the Fast‐Moving Consumer Goods Sector: Moderating Role of Competitive Intensity in Green Marketing DOI
Tuan Khanh Vuong, Thuy Ngoc Lam, Ha Manh Bui

и другие.

Business Strategy & Development, Год журнала: 2024, Номер 7(4)

Опубликована: Дек. 1, 2024

ABSTRACT The fast‐moving consumer goods (FMCG) sector plays a crucial role in shaping behaviour and supporting the sustainable development goals (SDGs), particularly emerging markets like Ho Chi Minh City (HCMC), Vietnam. This study investigates impact of green marketing activities such as brand positioning (GBP), product innovation (GPI), distribution (GRD), pricing (GRP) advertising (GRA) on purchase intentions for products FMCG sector. It also explores moderating competitive intensity (COI) these relationships. Data were collected from 340 consumers HCMC, with 291 valid responses analysed using SmartPLS. findings reveal positive relationship between strategies intentions. COI was not found to moderate effects GBP, GRA consumer's HCMC. These insights highlight importance promoting behaviour, suggesting that companies HCMC can enhance environmental sustainability by offering eco‐friendly aligning their SDG 12 (Responsible Consumption Production) 13 (Climate Action). contributes academic literature addressing gaps our understanding interplay markets.

Язык: Английский

How Green Credit Policies and Climate Change Practices Drive Banking Financial Performance DOI Creative Commons
Yaser Saleh Al Frijat, Jebreel Mohammad Al‐Msiedeen, Ahmed A. Elamer

и другие.

Business Strategy & Development, Год журнала: 2025, Номер 8(1)

Опубликована: Март 1, 2025

ABSTRACT This study examines the influence of green credit policies (GCP) on banking financial performance (FP), emphasizing moderating role climate change practices (CCP). Using a stakeholder theory and legitimacy framework, we explore how initiatives impact key metrics such as return equity (ROE), earnings per share (EPS), Tobin's Q. The utilizes dataset covering 14 Jordanian banks from 2016 to 2023, applying regression models test proposed relationships. Our findings reveal positive significant relationship between GCP FP, indicating that with stronger tend experience enhanced outcomes. Additionally, CCP reinforces this effect, demonstrating environmental transparency fosters resilience long‐term sustainability. Robustness checks confirm validity our results, mitigating concerns regarding reverse causality endogeneity bias. contributes finance literature by providing empirical evidence benefits GCP, particularly in context developing economies. research underscores strategic importance integrating sustainability‐driven into operations achieve both objectives. hold substantial policy implications, advocating for regulatory frameworks promote transparency. For institutions, highlights competitive advantage embedding sustainability corporate strategies, ultimately enhancing market valuation profitability.

Язык: Английский

Процитировано

2

Spillover Effects of Corporate External Financing: The Role of Vietnamese Climate Policy and Carbon Performance DOI
Nguyễn Thị Hoa Hồng,

Truong Cam Tu,

Nguyen Danh Uy

и другие.

Business Strategy & Development, Год журнала: 2025, Номер 8(2)

Опубликована: Март 29, 2025

ABSTRACT This study examines the impact of climate policy on external financing 557 listed companies in Vietnam, along with spillover effects among firms based their carbon performance. Two key metrics, including Clean Development Mechanism (CDM) and Corporate Carbon Disclosure (CCD) are employed to evaluate performance these businesses. Utilizing a Difference‐In‐Differences (DiD) model, findings indicate that positively influences engaged CDM those demonstrating high levels CCD. Furthermore, results from Vector Autoregressions rolling windows (VAR) model reveal Vietnam interconnected benefit other participants. Similarly, CCD show strong interconnectedness mutually advantageous interactions. These provide actionable insights for businesses policymakers, highlighting importance incorporating companies' environmental into financial decisions adjustments within Vietnamese context.

Язык: Английский

Процитировано

0

Sustainable Consumer Behaviour in the Fast‐Moving Consumer Goods Sector: Moderating Role of Competitive Intensity in Green Marketing DOI
Tuan Khanh Vuong, Thuy Ngoc Lam, Ha Manh Bui

и другие.

Business Strategy & Development, Год журнала: 2024, Номер 7(4)

Опубликована: Дек. 1, 2024

ABSTRACT The fast‐moving consumer goods (FMCG) sector plays a crucial role in shaping behaviour and supporting the sustainable development goals (SDGs), particularly emerging markets like Ho Chi Minh City (HCMC), Vietnam. This study investigates impact of green marketing activities such as brand positioning (GBP), product innovation (GPI), distribution (GRD), pricing (GRP) advertising (GRA) on purchase intentions for products FMCG sector. It also explores moderating competitive intensity (COI) these relationships. Data were collected from 340 consumers HCMC, with 291 valid responses analysed using SmartPLS. findings reveal positive relationship between strategies intentions. COI was not found to moderate effects GBP, GRA consumer's HCMC. These insights highlight importance promoting behaviour, suggesting that companies HCMC can enhance environmental sustainability by offering eco‐friendly aligning their SDG 12 (Responsible Consumption Production) 13 (Climate Action). contributes academic literature addressing gaps our understanding interplay markets.

Язык: Английский

Процитировано

2