Environmental factors affecting green purchase behaviors of the consumers: Mediating role of environmental attitude

Cleaner Environmental Systems, Год журнала: 2023, Номер 10, С. 100130 - 100130

Опубликована: Июнь 28, 2023

Human concern for the environment has grown tremendously due to rising environmental problems, which have multiple influences on consumer choice and actions in relation their purchasing patterns. In connection with these concerns, this study empirically investigates factors that affect green purchase behavior (GPB) of consumers. A survey-based approach was used theoretically validate model. The research instrument addressed 375 consumers using a convenience sampling method. Structural equation modeling (SEM) applied model assessment. Results reveal GPB directly influenced by subjective norms (SN), awareness consequences (AC), attitude (EA), indirectly (EC), responsibility (ER), (AC) through EA. However, EC, ER were insignificant, SN also provides valuable insights academic practical perspective, society need maintain, protect, survive environment.

Язык: Английский

---

Product specific values and personal values together better explains green purchase

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 74, С. 103434 - 103434

Опубликована: Июнь 3, 2023

Язык: Английский

---

Research on strategies for improving green product consumption sentiment from the perspective of big data

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 79, С. 103802 - 103802

Опубликована: Март 14, 2024

Язык: Английский

---

Navigating the green maze: insights for businesses on consumer decision-making and the mediating role of their environmental concerns

Sustainability Accounting Management and Policy Journal, Год журнала: 2024, Номер 15(4), С. 861 - 883

Опубликована: Янв. 23, 2024

Purpose Green consumption is fundamental to sustainable development, as it involves adopting practices and technologies that reduce the environmental impact of human activities. This study aims analyze influence consumers’ green orientation on their concerns purchase decisions. Furthermore, investigates mediating role in relationship between pro-sustainable Design/methodology/approach uses a quantitative methodology, applying partial least squares method sample 927 Portuguese consumers products. The was collected through an online survey. Findings Perceived benefits perceived quality products play positive significant influencing behavior, especially when are endowed with greater concerns. In addition, awareness prices expectations regarding future positively further intensifying Practical implications According present findings, companies should adopt holistic integrated approach promote consumption. means creating premium eco-friendly products, communicating benefits, addressing cost factor, emphasizing options raising awareness. Social It critical education priority schools there political incentives for behaviors. media campaigns can be important tool raise society. Originality/value results this provide insights consumer engagement circular economy. Deepening knowledge antecedents contributes deeper understanding purchasing decision allowing support new business strategies.

Язык: Английский

---

Generation Z's green purchase behavior: Do green consumer knowledge, consumer social responsibility, green advertising, and green consumer trust matter for sustainable development?

Business Strategy and the Environment, Год журнала: 2024, Номер 33(5), С. 4530 - 4546

Опубликована: Фев. 15, 2024

Abstract Generation Z (Gen‐Z), representing a demographic cohort of persons born from 1995 to 2010, has demonstrated their concerns for environmental protection. On September 20, 2019, example, millions Gen‐Zs over 150 different countries across the globe embarked on protest pressure decision‐makers and governments help save planet. Such campaigns have caused firms rethink how they operate by adopting green operations in production distribution products. The footwear industry is not left out. problem this research sought address assessment effect consumer knowledge purchase behavior among Gen‐Z consumers towards while assessing roles social responsibility, advertising, trust. study was quantitative nature used an online questionnaire survey 559 Chinese consumers. Findings revealed that although had direct behavior, partially mediated responsibility. responsibility positively moderated moderating advertising further strengthened Finally, mediating conditional effects It concluded essential ingredient enhancing consumers' footwear, as such, advocacy groups must increasingly conscientize

Язык: Английский

---

A multidimensional lens of environmental consciousness: towards an environmentally conscious theory of planned behavior

Journal of Consumer Marketing, Год журнала: 2024, Номер 41(3), С. 281 - 297

Опубликована: Март 8, 2024

Purpose The purpose of this paper is to examine the purchase behavior consumers towards green products by adapting and extending theory planned with inclusion three pertinent environmental factors posited reflect consciousness in form concern, knowledge values. Design/methodology/approach data was collected from 410 at shopping malls retail stores selling non-green a developing country using cluster sampling analyzed covariance-based structural equation modeling. Findings findings study indicate that reflecting positively influence consumers’ attitude purchasing products, wherein values have stronger than their concern knowledge. also reveal subjective norm, perceived behavioral control toward shape intention. same positive effect witnessed between intention behavior. However, had no significant on Practical implications This suggests marketers should promote among purchases. could be done prioritizing efforts investments inculcating values, followed enhancing finally inducing consumers. Green can leverage norm perceptions reinforce intention, which, turn, strengthens marketing strategy useful address intention–behavior gap as seen through null when present. Originality/value contributes theoretical generalizability reaffirming continued relevance settings concerning environment (e.g. purchases), extension augmenting behavior, resulting an environmentally conscious . latter noteworthy, broadens conceptualization operationalization unidimensional multidimensional construct.

Язык: Английский

---

Green marketing practices and green consumer behavior: Demographic differences among young consumers

Business Strategy & Development, Год журнала: 2023, Номер 6(4), С. 571 - 585

Опубликована: Июнь 29, 2023

Abstract The research was undertaken to study the influence of demographics, especially gender, age, education, and income, on green purchase decisions Indian consumers. structured close‐ended questionnaire distributed among millennials (graduate, post‐graduate, doctorate students) in educational institutions UT Jammu Kashmir. A total 700 students participated this employing stratified random sampling. ANOVA t‐tests were used analyze data. results show that education income significantly while Age gender do not consumer behavior young insights will be helpful marketers as they develop strategies for consumers various genders, age groups, backgrounds, occupations, socioeconomic levels. Future academics researchers might adopt work a starting point further explore idea marketing India.

Язык: Английский

---

Reexamination of consumers’ willingness to stay at green hotels: rethinking the role of social identity theory, value-belief-norm theory, and theory of planned behavior

Journal of Hospitality Marketing & Management, Год журнала: 2023, Номер 33(4), С. 547 - 581

Опубликована: Дек. 12, 2023

A single theory cannot adequately resolve the research gap exists in green hotel literature concerning consumer attitude and behavior determining whether social identity theory, value-belief-norm or of planned contain inherent disadvantages predicting selection. The latest studies identified integrating theories developing a comprehensive psychological framework for studying purchase is necessary. Nevertheless, few have practically employed integrated to investigate this phenomenon. Collection 355 questionnaires was followed by subsequent empirical testing postulated hypotheses, which revealed positive correlation between variables within theory. Altruistic collectivistic values positively influenced pro-environmental identity, subsequently, subjective norm anthropocentric attitude. Subjective personal intention while attitude, intention. Furthermore, has higher predictive power than any toward Implications practice are discussed.

Язык: Английский

---

The effects of green brand image on brand loyalty: The case of mainstream fast food brands

Business Strategy and the Environment, Год журнала: 2023, Номер 33(2), С. 806 - 819

Опубликована: Авг. 1, 2023

Abstract While a number of studies have explored consumer attitudes and behaviors towards green brands, the importance brand image for mainstream brands is less well understood. This study seeks to explore if fast food influences loyalty how their knowledge environmental issues may affect perceptions performance brands. Using data gathered from convenience sample 2001 Gen Y Z consumers in France, our establishes critical linkage between consumers' values by including as mediator. Further, exploring rather than that are positioned primarily on attributes, we find mediating effect be dependent positioning.

Язык: Английский

---

Modeling eco-friendly house purchasing intention: a combined study of PLS-SEM and fsQCA approaches

International Journal of Housing Markets and Analysis, Год журнала: 2023, Номер unknown

Опубликована: Авг. 10, 2023

Purpose The urgency to address climate change and its devastating consequences has never been more pressing. As societies become increasingly aware of the detrimental impact traditional housing on planet, there is a growing demand for eco-friendly solutions that prioritize energy efficiency, resource conservation reduced carbon emissions. Therefore, this study aims investigate factors influence customers’ priority toward house purchasing intention. Design/methodology/approach This collected 386 data using quantitative research strategy purposive sampling method. uses hybrid analysis technique partial least squares structural equation modeling (PLS-SEM) fuzzy-set qualitative comparative (fsQCA) approaches identify influencing factors. Findings PLS-SEM found attitude house, subjective norms, performance expectancy, environmental knowledge sensitivity have positive However, perceived behavioral control willingness pay were insignificant effect intention purchase houses. fsQCA results further revealed complex causal relationships between Practical implications will not only contribute academic but also provide practical guidance real estate developers, policymakers individuals looking make environmentally responsible choices. By understanding consumers’ intentions houses, we can pave way sustainable resilient future. Originality/value used technique, combining fsQCA, enhance predictive accuracy among residing in densely populated highly polluted developing countries, such as Bangladesh.

Язык: Английский

---