Interpreting the impact of augmented reality on heritage tourism: two empirical studies from World Heritage sites
Current Issues in Tourism,
Год журнала:
2024,
Номер
27(23), С. 4374 - 4388
Опубликована: Янв. 4, 2024
The
promotion
of
tourism
experiences
through
Augmented
Reality
(AR)
technology
has
become
a
hot
topic
in
current
research.
Nevertheless,
heritage
research,
when
AR
is
adopted
destinations,
empirical
studies
on
tourist
responses
still
need
to
be
further
investigated.
To
bridge
this
research
gap,
study
constructed
theoretical
model
based
the
stimulus
organism
response
(SOR)
and
presence
theories
explore
influence
authenticity
(object-based
existential
authenticity)
perception
behavioral
intention.
survey
data
revealed
that,
these
two
different
World
Heritage
sites
Beijing
(The
Forbidden
City)
Macao
(Ruins
St.
Paul's),
China,
presented
AR,
similar
findings
were
revealed,
i.e.
kinds
affect
formation
tourists'
travel
intentions.
This
extends
SOR
theory
by
integrating
object-based
authenticity,
into
model.
In
addition
this,
can
contribute
site
managers'
knowledge
how
affects
experience
visitors
as
well
marketing
sites.
Язык: Английский
Virtual reality and mental imagery towards travel inspiration and visit intention
International Journal of Tourism Research,
Год журнала:
2024,
Номер
26(2)
Опубликована: Март 1, 2024
Abstract
The
study
examines
the
relationship
between
virtual
reality
(VR)‐facilitated
mental
imagery
and
travellers'
intention
to
visit
a
destination.
A
serial
mediation
process
through
travel
inspiration
(inspired‐by
inspired‐to)
is
proposed
as
psychological
mechanism
able
explain
positive
of
elaboration
quality
with
intentions.
VR
users
were
recruited
Prolific
Academic.
findings
demonstrate
that
VR‐facilitated
increases
consequently
intention.
However,
importance
much
lower.
paper
contributes
literature
pre‐travel
experience
by
exploring
role
inspiration.
Язык: Английский
Metaverse Branding
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2025,
Номер
unknown, С. 493 - 522
Опубликована: Янв. 17, 2025
The
main
aims
of
this
chapter
were
to
explore
metaverse
branding
by
identifying
the
trends
and
contributions
in
extant
literature.
Through
a
bibliometry
critical
analysis
literature,
proposes
conceptualization,
which
shows
how
immersive
experiences
that
provide
multi-dimensional
value
enhance
brand
engagement,
leads
increased
awareness,
love,
satisfaction,
trust,
equity.
These
factors
ultimately
drive
online
offline
purchases
strengthen
loyalty.
Overall,
proposed
framework
relevant
insights
for
both
managers
defining
strategies,
researchers
interested
these
topics.
Язык: Английский
Promoting sustainable hospitality: examining the impact of voice assistant recommendations on customer engagement in pre-travel decision-making: moderating effects of use purpose and cultural orientation
Journal of Hospitality Marketing & Management,
Год журнала:
2025,
Номер
unknown, С. 1 - 39
Опубликована: Март 26, 2025
Язык: Английский
How Travel Vlogs Contribute to Destination Marketing: A Comparison with DMO Promotional Videos and the Moderating Role of Destination Competitiveness
International Journal of Tourism Research,
Год журнала:
2024,
Номер
26(5)
Опубликована: Сен. 1, 2024
ABSTRACT
This
two‐part
study
examines
how
travel
vlogs
influence
tourist
behaviors
and,
consequently,
their
value
in
destination
marketing.
A
convenience
sample
of
196
North
Americans
who
belonged
to
Generation
Y
was
collected
via
an
online
experiment.
The
first
part
adopted
the
Attention‐Interest‐Desire‐Action
(AIDA)
principle
as
theoretical
underpinning
Gen
behaviors,
contrasting
them
with
Destination
Marketing
Organization
(DMO)
promotional
videos.
It
found
that
impact
behavior
by
attracting
tourists'
attention,
delivering
realistic
information,
and
inspiring
them.
second
examined
relationship
between
competitiveness
levels
willingness
pay
(WTP),
DMO
videos
on
this
relationship.
shown
exert
different
impacts
WTP
enriches
tourism
marketing
literature
suggests
DMOs
tailor
strategies
based
competitiveness.
Язык: Английский
Vividness, narrative transportation, and sense of presence in destination marketing: empirical evidence from augmented reality tourism
Asia Pacific Journal of Tourism Research,
Год журнала:
2024,
Номер
unknown, С. 1 - 13
Опубликована: Июль 29, 2024
The
rise
of
augmented
reality
(AR)
technology
offers
potential
opportunities
for
the
tourism
industry
and
academia.
Drawing
upon
narrative
transportation
presence
theory,
this
paper
investigates
relationship
between
vividness,
transportation,
sense
presence,
visiting
other
AR
destination.
empirical
findings
indicate
that
vividness
enhances
in
AR-presented
heritage
tourism.
In
addition,
nurtures
triggers
intention
to
visit
destinations.
This
contributes
theory
an
marketing
context
provides
managerial
insights
incorporating
into
effective
destination
marketing.
Язык: Английский
Exploring the Integration of VizitAR for Enhanced Destination Engagement
Advances in hospitality, tourism and the services industry (AHTSI) book series,
Год журнала:
2024,
Номер
unknown, С. 197 - 218
Опубликована: Май 30, 2024
This
case
study
investigates
the
transformative
potential
of
VizitAR's
technology
on
transforming
tourism
experiences.
As
an
innovative
platform,
it
provides
augmented
reality
solutions
that
redefine
how
tourists
interact
with
destinations.
analysis
aims
to
explore
relevance
Augmented
Reality
and
explain
key
principles
for
successful
implementation.
The
theoretical
framework
covers
integration
in
industry,
user
experience
engagement,
innovation
implementation
strategies,
economic
considerations,
as
well
destination
management.
detailed
offers
insights
into
implementing
VizitAR
different
settings,
assessing
its
influence
experiences
tourist
engagement.
By
combining
academic
perspectives
practical
implications,
this
chapter
presents
a
nuanced
understanding
can
change
interactions
by
highlighting
both
benefits
challenges
associated
using
improve
Язык: Английский
Exploring the Role of Augmented Reality and Virtual Reality in Digital Marketing for Developing Cultural-Educational Tourism in India
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 369 - 402
Опубликована: Окт. 16, 2024
Since
technology
is
rapidly
growing,
new
opportunities
are
emerging
for
enhancing
cultural
and
educational
tourism.
Augmented
Reality
(AR)
Virtual
(VR)
some
examples
of
immersive
technologies
that
have
the
potential
to
revolutionize
tourists'
experiences
with
heritage,
especially
in
terms
more
interaction
personalization.
As
India
a
country
rich
history,
culture,
diversity,
introduction
AR
VR
into
tourism
will
provide
an
opportunity
preserve
promote
extensive
heritage.
This
chapter
investigates
how
cultural-educational
can
incorporate
technologies.
In
this
light,
start
by
examining
through
overview,
including
definitions
key
concepts,
following
their
global
applications.
The
then
delves
benefits
challenges
accruing
implication
these
within
sector,
on
it
go
help
further
tourists
India.
Язык: Английский
Propuesta de preservación del centro histórico de Tijuana a través de la tecnología
Опубликована: Дек. 9, 2024
El
desarrollo
de
economía
regional
algunos
países
se
ha
visto
fortalecido
por
el
turismo
interno,
incluyendo
aspecto
cultural
entre
otros,
y
comprobado
que
tanto
la
actualización
las
rutas
existentes
creación
nuevas
haciendo
uso
tecnología
como
realidad
aumentada
permite
turista
diversifique
sus
destinos
especialmente
dispositivos
móviles
(Petrova,
Gerasimova,
Egarmin
et
al.,
2024).
éxito
del
conlleva
también
tarea
restauración
los
edificios
históricos,
en
este
tema,
un
archivo
histórico
fotografías
puede
ser
referencia
para
identificación
posibles
daños
desde
esta
forma
tomar
decisiones
fundamentadas
diseño
eficaz
planes
conservación
(Bahrami
Albadvi,
En
cuanto
al
tipo
imágenes
pueden
utilizar,
además
impresas,
construir
bibliotecas
con
acceso
interactivo
gracias
a
360°,
ya
planteado
plataformas
interactivas
contribuyen
proceso
exploración
monumentos
históricos
accediendo
capas
muestran
cambios
paso
tiempo
(Dieb,
Alsalloum
Webb,
Metaverse friends with social benefits: Effects of social identity on the intention to purchase virtual products through site attachment, user engagement, and public self-consciousness
Journal of Retailing and Consumer Services,
Год журнала:
2024,
Номер
83, С. 104158 - 104158
Опубликована: Ноя. 28, 2024
Язык: Английский