Storytelling in Travel Vlogs: Scale Development, Validation, and Application

Journal of Travel Research, Год журнала: 2025, Номер unknown

Опубликована: Янв. 27, 2025

Travel vlogs are inherently storytelling-centric videos. However, the ways in which travel vloggers can craft engaging stories and whether their storytelling effectively influences audiences’ decision-making have not been fully explored. To address this gap, research developed a scale for measuring using three-phase exploratory sequential design. In Study 1, key elements were identified through semi-structured, in-depth interviews with 38 audience members. Studies 2 3, these examined factor analysis ( n = 314) confirmatory composite 544), resulting establishment of 29-item across eight factors. Grounded Stimulus-Response theory, predicts perceived destination image visit intention. Practically, offers comprehensive toolkit on effective provides marketers actionable recommendations leveraging vlog promotion.

Язык: Английский

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Consumers purchase decision for cultural products outside their countries of origin: A craft retailing context

Tourism and Hospitality Research, Год журнала: 2025, Номер unknown

Опубликована: Янв. 6, 2025

This study examines how authenticity influences purchase decisions for cultural craft products resold outside their countries of origin, focusing on Mexican crafts sold in the U.S. market. We propose a model consumer decision-making heritage origin that integrates marketing models perceived and perspectives from tourism literature. Data collected 166 tourists at significant tourist site city celebrates its connection with culture reveals motivation positively affects fair source (objective authenticity) atmosphere (existential authenticity). Both dimensions mediate relationship between intentions significantly impact consumers to Mexican-made The extends our knowledge country origin. By incorporating assessing model, literature ethics, morality, responsible decision-making, areas remain understudied

Язык: Английский

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Air transport: a complex perspective for US Disney and Universal theme parks

Journal of the Air Transport Research Society, Год журнала: 2024, Номер unknown, С. 100051 - 100051

Опубликована: Ноя. 1, 2024

Язык: Английский

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