Sustainable Business and Society in Emerging Economies,
Год журнала:
2023,
Номер
5(3), С. 293 - 304
Опубликована: Сен. 30, 2023
Purpose:
This
study
examines
the
phenomenon
of
consumer
brand
sabotage
(CBS),
with
a
particular
emphasis
on
exploring
relationships
between
aggressive
personality
traits
and
intentions
to
engage
in
CBS.
specifically
investigates
that
how
hostility,
rage,
physical
aggression,
verbal
customer
are
interrelated.
The
study's
objective
is
provide
details
motivations
actions
those
who
deliberately
take
action
harm
by
eroding
associations.
Design/Methodology/Approach:
Data
for
comprises
sample
178
Pakistani
university
students
using
survey
questionnaires.
In
order
assess
traits,
(Buss
Perry,
2002)
aggression
scale
was
used,
as
well
developed
(Kähr,
2016)
colleagues
gauge
intentions.
addition,
we
considered
control
variables
like
age,
gender,
education.
Findings:
There
direct
link
hostility
Anger
were
found
have
similar
positive
significant
relationship.
Contrary
expectations,
however,
or
not
significantly
correlated
intentions.
Implications/Originality/Value:
makes
recommendations
managers
marketers
emphasize
importance
understanding
preventing
sabotage.
Furthermore,
paper
argues
avoiding
CBS
might
be
immediately
compatible
techniques
handling
necessitating
development
novel
approaches.
Psychology and Marketing,
Год журнала:
2024,
Номер
41(10), С. 2396 - 2411
Опубликована: Июнь 18, 2024
Abstract
The
declining
number
of
conceptual
articles,
particularly
in
psychology
and
marketing
(P&M),
represents
a
key
concern
for
the
continued
advancement
body
knowledge.
Proposition‐based
works,
article
subtype,
offer
theoretical
propositions
that
introduce
new
concepts
theorize
regarding
their
specific
associations.
However,
relatively
few
guidelines
preparation
these
articles
exist,
leaving
scholars
dark
development.
Addressing
this
gap,
we
propose
framework
summarizing
development
proposition‐based
research,
offering
step‐by‐step
guide
to
craft
contributions.
identifies
(1)
role
topic
(e.g.,
focal
P&M
concept)
problematization
motivation,
which
may
be
an
existing
but
under‐explored
or
new‐to‐P&M
topic,
(2)
application
broader
meso‐
macro‐foundational)
theory
frame
should
exhibit
level
fit
with
one
another.
also
suggests
chosen
co
‐infuse
model
propositions,
provide
relevant
guidelines.
We
link
‐infusion
process
prior
intra
‐proposition
recommendations
(i.e.,
propositional
c
larity,
onsistency,
onciseness,
ontribution),
are
supplemented
proposed
inter
onceptual
distinctiveness,
omprehensiveness,
oherence.
Journal of Economic Bussines and Accounting (COSTING),
Год журнала:
2024,
Номер
7(3), С. 6430 - 6435
Опубликована: Апрель 23, 2024
This
research
investigates
the
dynamics
of
influencer
authenticity
and
marketing
effectiveness
on
consumer
engagement
trust
within
PT.
Unilever
Indonesia,
Tbk
-
Depo
Makassar.
Utilizing
a
quantitative
design
with
sample
130
consumers,
path
analysis
using
Smart
PLS
software
was
conducted
to
examine
direct
indirect
effects
trust.
The
results
reveal
significant
positive
relationships
between
both
trust,
highlighting
importance
genuine
engagements
in
fostering
connections
confidence
brands.
However,
while
positively
influences
engagement,
its
impact
is
not
statistically
mediated
by
engagement.
These
findings
underscore
necessity
for
prioritize
authentic
partnerships
refine
strategies
tailored
unique
characteristics
Makassar
market
enhance
drive
long-term
brand
loyalty
success.
Keywords
:
Influencer
Authenticity,
Marketing
Effectiveness,
Consumer
Engagement,
Trust
Sustainability,
Год журнала:
2023,
Номер
15(14), С. 10900 - 10900
Опубликована: Июль 12, 2023
To
date,
existing
studies
on
the
relationship
between
online
learning
and
engagement
during
COVID-19
pandemic
have
been
limited
to
students.
This
paper
therefore
discusses
impact
of
children’s
parents’
stress.
In
addition,
this
study
also
investigates
demographics
in
relation
their
stress
pandemic.
do
so,
adopts
a
quantitative
research
approach
using
survey
questionnaire
sample
422
parents
residing
Gulf
Cooperation
Council
countries
(GCC).
The
hypothesized
links
components
were
tested
evaluated
path
analysis.
found
that
academic
is
significant
predictor
with
learning.
Furthermore,
technical
was
cognitive
but
not
behavioral
emotional
engagement.
Personal
only
engagement;
financial
an
insignificant
all
types
parental
Finally,
gender
qualifications
has
added
new
knowledge
understanding
pandemic,
being
first
investigate
COVID-19.
conclusion,
purpose
investigate:
(a)
academic,
technical,
financial,
personal
experience
context
behavioral,
emotional,
learning;
(b)
whether
demographic
characteristics
as
well
number
enrolled
students
school
type
are
related
(four
stress)
(three
engagement).
