How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research

Journal of Business Research, Год журнала: 2024, Номер 182, С. 114760 - 114760

Опубликована: Июнь 19, 2024

Bibliometrics (or scientometrics) is a powerful technique to assess the trajectory of scientific research. Building on Journal Business Research's seminal guides for bibliometric analysis—i.e., "How conduct analysis: An overview and guidelines" "Guidelines advancing theory practice through research"—and using metaverse research as case, this article presents in-depth procedural guidelines (i) combing cleaning data from multiple databases (Scopus Web Science) (ii) conducting analysis tools (bibliometrix VOSviewer). Besides serving guide harness potential bibliometrics insightful assessments research, provides noteworthy insights into various features metaverse. This includes an examination decentralized systems integration digital assets, alongside innovations, influence industrial revolutions, ethical sustainable development. The dynamics identity, ownership, business models are explored in tandem with engagement strategies multi-disciplinary perspectives comprehensive also addresses challenges, market behaviors, marketing strategies. Collectively, these offer robust foundation scholars, practitioners, policymakers shape future clarity, purpose, impact.

Язык: Английский

---

Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective

Technological Forecasting and Social Change, Год журнала: 2024, Номер 203, С. 123405 - 123405

Опубликована: Апрель 18, 2024

Язык: Английский

---

Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love

Psychology and Marketing, Год журнала: 2024, Номер 41(4), С. 819 - 837

Опубликована: Янв. 18, 2024

Abstract Marketers use augmented reality (AR) to place virtual brand‐related information into a consumer's physical context. Grounded in the literature on AR, brand love, metaphor theory, and closeness as interpreted by neural theory of language, authors theorize that branded AR content can reduce perceived physical, spatial distance between consumer brand. This subsequently drives emotional relationship form love. Two empirical studies validate this framework. Study 1 shows using an app (vs. non‐AR) increases brand, which turn love (i.e., closeness). 2 replicates finding pre‐/post‐use design. Here, high levels local presence extent consumers perceive actually being present their environment) drive closeness, leads We also find AR's power generate when is already familiar with discuss managerial implications for marketing today metaverse future might be prevalent consumers' everyday perceptions real world.

Язык: Английский

---

From theory to practice: Empirical perspectives on the metaverse's potential

Technological Forecasting and Social Change, Год журнала: 2024, Номер 201, С. 123224 - 123224

Опубликована: Янв. 26, 2024

Язык: Английский

---

Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands

International Journal of Research in Marketing, Год журнала: 2024, Номер unknown

Опубликована: Янв. 1, 2024

Язык: Английский

---

The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach

Journal of Consumer Behaviour, Год журнала: 2024, Номер 23(5), С. 2217 - 2233

Опубликована: Апрель 10, 2024

Abstract Metaverse is portrayed as the next significant technology innovation with an estimated market opportunity of US $800 billion. offers numerous opportunities and unmatchable user experience, yet its acceptance among masses still a long way off. Moreover, within 2 years existence grandiose hype about huge potential, current business sentiments are not so hopeful. Despite positive encouraging feedback, reasons behind limited success metaverse need scientific exploration. This study uses netnography to collect online data from 751 articles (news articles, expert opinions, perspectives, blogs). Further, we use text‐mining method structural topic modeling generate insights text perform sentiment analysis. The identified topics mapped explained using behavioral reasoning theory highlight “reasons for” against” adoption. study's findings identify flexibility, brand human centricity, virtual retail experience enablers metaverse, while regulatory issues, usage barriers, financial investment, skepticism act barriers adopting metaverse. social adventure influence were categorized under subjective norms. contributes scarce literature on adoption actionable marketers craft marketing strategies benefit

Язык: Английский

---

Consumer behavior in the metaverse

Journal of Consumer Behaviour, Год журнала: 2023, Номер 23(4), С. 1720 - 1738

Опубликована: Дек. 28, 2023

Abstract The rising interest in the marketing potential of metaverse and its influence on consumer behavior is undeniable. Experts field have identified gaps understanding highlighted need further research domain. This study addresses this void by focusing Gen Z their interactions within metaverse. Gathering qualitative data through semi‐structured interviews with 63 participants, employs a deductive thematic analysis, using Engel‐Kollat‐Blackwell (EKB) model as theoretical framework. findings align stages EKB model– awareness, information search, engagement, post‐engagement evaluation. We find that despite facing initial challenges, participants display eagerness to access actively seek engagement opportunities, even encouraging others join. provides empirical insights into challenges opportunities exist for consumers brands Further, it also enhances our immersive time elucidates digital technologies. Finally, offers practical implications managers, tech developers, policymakers looking enhance involvement

Язык: Английский

---

Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse

Journal of Global Fashion Marketing, Год журнала: 2023, Номер 15(1), С. 90 - 114

Опубликована: Авг. 29, 2023

ABSTRACTLuxury fashion brands have been pioneers in experimenting with NFTs and the metaverse. Though, analysis of success these forerunning initiatives to date still pertains anecdotal literature. Drawing upon a mixed-method convergent multiple-case-study design involving four cases, this study investigates how pivotal marketplace actors – namely, journalists consumers perceived early experimentations extent which new technologies can support luxury further conveying their traditional values. Findings suggest that should exploit reinforce perception scarcity, accelerate "artification" process, innovatively convey ancestral heritage. Nevertheless, when leveraging Web 3.0 technologies, must be particularly cautious about risks distinctive aesthetics ineffectively offering experiences do not align highly experiential nature luxury.KEYWORDS: Luxury fashionluxury brandingWeb 3.0metaverseNFTs Disclosure statementNo potential conflict interest was reported by author(s).

Язык: Английский

---

Fashion brands in the metaverse: Achievements from a marketing perspective

Journal of Global Fashion Marketing, Год журнала: 2024, Номер 15(3), С. 320 - 340

Опубликована: Апрель 5, 2024

Since the early developments of Web3 and Metaverse, fashion industry has been actively launching initiatives, especially through gamification, Non-Fungible Tokens (NFTs) shopping experience. Up until now academic literature relating to implications for brands in a digital marketing context scarce. Through systematic content analysis 235 articles published between 2021 2023 Vogue Business The Fashion, this research focused on main uses as well their real applications. thorough analysis, reveals that most active sub-industries Metaverse are those luxury, sportswear beauty, with Nike, Gucci Hermès emerging leading brands. Furthermore, when it comes popular topics relate NFTs point they used synonyms Metaverse. This practice creates confusion, not only terms meaning term "metaverse", but also regarding its Finally, study identifies issues demand further subsequent notion falsity

Язык: Английский

---

The bold decision to go “all in”: Understanding the reasons behind consumers' willingness to migrate to the metaverse

Psychology and Marketing, Год журнала: 2024, Номер 41(8), С. 1769 - 1791

Опубликована: Май 8, 2024

Abstract The study explores the reasons that drive and hinder consumers' willingness to migrate metaverse. To determine them, a mixed‐methods approach is used: phase 1 (qualitative) involves conceptual development of model based on in‐depth consumer interviews, in 2, empirically tested via structural equation modeling. Results show social presence crucial enabler, while realistic symbolic threats are significant inhibitors migrate. Preusage cognitive dissonance significantly mediates relationships between escapism, pressure, threat, Specifically, mediating influence empowerment higher for individuals with low metaverse anxiety. artificial neural network technique indicate most antecedent migrate, results fuzzy‐set qualitative comparative analysis highlight six distinct configurations high This enriches behavioral reasoning theory by examining interplay influencing Further, it contributes intergroup threat investigating potential link threats.

Язык: Английский

---