The CASE of brand names during sentence reading DOI
Melanie Labusch, Manuel Perea

Psychological Research, Год журнала: 2024, Номер 89(1)

Опубликована: Дек. 30, 2024

Язык: Английский

The role of outer/inner letters and eccentricity in word recognition: evidence from two flanker lexical decision tasks DOI
Miguel Lázaro,

María Ángeles Correas,

Lorena García

и другие.

Journal of Cognitive Psychology, Год журнала: 2025, Номер unknown, С. 1 - 15

Опубликована: Фев. 27, 2025

Язык: Английский

Процитировано

1

Visual word identification beyond common words: The role of font and letter case in brand names DOI Creative Commons
Melanie Labusch, Jon Andoni Duñabeitia, Manuel Perea

и другие.

Memory & Cognition, Год журнала: 2024, Номер 52(7), С. 1673 - 1686

Опубликована: Май 9, 2024

Abstract While abstractionist theories of visual word recognition propose that perceptual elements like font and letter case are filtered out during lexical access, instance-based allow for the possibility these surface details influence this process. To disentangle accounts, we focused on brand names embedded in logotypes. The consistent presentation may render them much more susceptible to factors than common words. In present study, compared original modified logos, varying or case. Experiment 1, participants decided whether stimuli corresponded existing not, regardless graphical information. 2, had categorize semantically – they a transportation sector not. Both experiments showed longer response times names, letter-case changes. These findings challenge notion only abstract units drive recognition. Instead, favor those models assume that, under some circumstances, traces memory contain

Язык: Английский

Процитировано

4

What do pseudowords tell us about word processing? An overview DOI Creative Commons

Celia Martínez-Tomás,

Ana Baciero, Miguel Lázaro

и другие.

Frontiers in Language Sciences, Год журнала: 2025, Номер 4

Опубликована: Янв. 27, 2025

This article provides an overview of the use pseudowords—letter strings that resemble real words by adhering to phonotactic and orthotactic rules (e. g., fambo follows English phonology orthography, but it does not have actual meaning)—in written word processing research, with a focus on readers in alphabetic languages. We review how pseudowords been used research isolate specific features examine cognitive mechanisms underlying various aspects their processing, including orthographic, phonological decoding, lexical-semantic, syntactic components, as well way those empirical observations shaped theories models recognition. The also considers broader applications, such studying non-alphabetic scripts, speech language disorders like dyslexia. By providing focused synthesis findings, this underscores critical insights using offers into interconnected nature processing.

Язык: Английский

Процитировано

0

Tracking the brain signature of (mis)spelled logotypes via letter transpositions and replacements DOI Creative Commons
Melanie Labusch, Manuel Perea, Francisco Rocabado

и другие.

Scientific Reports, Год журнала: 2024, Номер 14(1)

Опубликована: Авг. 9, 2024

All leading models of visual word recognition assume a hierarchical process that progressively converts the input into abstract letter and representations. However, results from recent behavioral studies suggest mental representations words with highly consistent format, such as logotypes, may comprise not only purely information but also perceptual information. This hypothesis would explain why participants often misperceive transposed-letter misspellings original base to larger degree in logotypes (e.g., SASMUNG, SARVUNG, is perceived SAMSUNG) than common words. The present experiment examined electrophysiological signature behind identification correctly spelled misspelled (via transposition or replacement) an ERP go/no-go semantic categorization experiment. Results showed N400 amplitudes for (SASMUNG) intact (SAMSUNG) did differ significantly across various time windows (until 600 ms), whereas replacement-letter (SARVUNG) yielded consistently amplitudes. These findings reveal are particularly resistant minor orthographic changes, which has important theoretical applied marketing) implications.

Язык: Английский

Процитировано

3

Dissociating the Effects of Visual Similarity for Brand Names and Common Words DOI Creative Commons
Francisco Rocabado, Melanie Labusch, Manuel Perea

и другие.

Journal of Cognition, Год журнала: 2024, Номер 7(1), С. 67 - 67

Опубликована: Авг. 28, 2024

Abstractionist models of visual word recognition can easily accommodate the absence similarity effects in misspelled common words (e.g.,

Язык: Английский

Процитировано

2

On the distinction between position and order information when processing strings of characters DOI
Stéphanie Massol, Jonathan Grainger

Attention Perception & Psychophysics, Год журнала: 2024, Номер 86(3), С. 883 - 896

Опубликована: Март 7, 2024

Язык: Английский

Процитировано

2

Misspelled logotypes: the hidden threat to brand identity DOI Creative Commons
Francisco Rocabado, Manuel Perea, Jon Andoni Duñabeitia

и другие.

Scientific Reports, Год журнала: 2023, Номер 13(1)

Опубликована: Окт. 19, 2023

Abstract Brand names are valuable company assets often accompanied by a unique graphical composition (i.e., as logotypes). Recent research has demonstrated that this uniqueness makes brand and logotypes susceptible to counterfeiting through misspelling transposition in tasks require participants identify correct spellings. However, our understanding of how incidentally processed when presented is incomplete. To address gap knowledge, we conducted virtual reality experiment explore the transposed-letter confusability effect on name recognition. Participants were immersed setting exposed had correctly spelled or included letter transpositions. Offline analyses revealed more accurate at recognizing been with spellings than those misspelled. Furthermore, exhibited false memories for misspelled logotypes, recalling them if they correctly. Thus, findings incidental processing (e.g., SASMUNG) affects accuracy logotype identity recognition, thereby underscoring challenges faced individuals identifying elements make counterfeits so effective.

Язык: Английский

Процитировано

5

Beyond Letters: Optimal Transport as a Model for Sub-Letter Orthographic Processing DOI Creative Commons
Jack E. Taylor, Rasmus Sinn, Cosimo Iaia

и другие.

bioRxiv (Cold Spring Harbor Laboratory), Год журнала: 2024, Номер unknown

Опубликована: Ноя. 11, 2024

Abstract Letter processing plays a key role in visual word recognition. However, recognition models typically overlook or greatly simplify early perceptual processes of letter We suggest that optimal transport theory may provide computational framework for describing shape processing. use representational similarity analysis to show cost (Wasserstein distance) between pairs letters aligns with neural activity elicited by visually presented <225 ms after stimulus onset, outperforming an existing approach based on overlap. additionally can capture the emergence geometric invariances (e.g., position size) observed perception. Finally, we demonstrate Wasserstein distance predicts similarly well features from artificial networks trained classify images and letters. whereas representations emerge computationally unconstrained manner, our proposal provides explicit route modeling earliest orthographic processes.

Язык: Английский

Процитировано

0

The CASE of brand names during sentence reading DOI
Melanie Labusch, Manuel Perea

Psychological Research, Год журнала: 2024, Номер 89(1)

Опубликована: Дек. 30, 2024

Язык: Английский

Процитировано

0