The CASE of brand names during sentence reading DOI
Melanie Labusch, Manuel Perea

Psychological Research, Journal Year: 2024, Volume and Issue: 89(1)

Published: Dec. 30, 2024

Language: Английский

The role of outer/inner letters and eccentricity in word recognition: evidence from two flanker lexical decision tasks DOI
Miguel Lázaro,

María Ángeles Correas,

Lorena García

et al.

Journal of Cognitive Psychology, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 15

Published: Feb. 27, 2025

Language: Английский

Citations

1
Visual word identification beyond common words: The role of font and letter case in brand names DOI Creative Commons
Melanie Labusch, Jon Andoni Duñabeitia, Manuel Perea

et al.

Memory & Cognition, Journal Year: 2024, Volume and Issue: 52(7), P. 1673 - 1686

Published: May 9, 2024

Abstract While abstractionist theories of visual word recognition propose that perceptual elements like font and letter case are filtered out during lexical access, instance-based allow for the possibility these surface details influence this process. To disentangle accounts, we focused on brand names embedded in logotypes. The consistent presentation may render them much more susceptible to factors than common words. In present study, compared original modified logos, varying or case. Experiment 1, participants decided whether stimuli corresponded existing not, regardless graphical information. 2, had categorize semantically – they a transportation sector not. Both experiments showed longer response times names, letter-case changes. These findings challenge notion only abstract units drive recognition. Instead, favor those models assume that, under some circumstances, traces memory contain

Language: Английский

Citations

4
What do pseudowords tell us about word processing? An overview DOI Creative Commons

Celia Martínez-Tomás,

Ana Baciero, Miguel Lázaro

et al.

Frontiers in Language Sciences, Journal Year: 2025, Volume and Issue: 4

Published: Jan. 27, 2025

This article provides an overview of the use pseudowords—letter strings that resemble real words by adhering to phonotactic and orthotactic rules (e. g., fambo follows English phonology orthography, but it does not have actual meaning)—in written word processing research, with a focus on readers in alphabetic languages. We review how pseudowords been used research isolate specific features examine cognitive mechanisms underlying various aspects their processing, including orthographic, phonological decoding, lexical-semantic, syntactic components, as well way those empirical observations shaped theories models recognition. The also considers broader applications, such studying non-alphabetic scripts, speech language disorders like dyslexia. By providing focused synthesis findings, this underscores critical insights using offers into interconnected nature processing.

Language: Английский

Citations

0
Tracking the brain signature of (mis)spelled logotypes via letter transpositions and replacements DOI Creative Commons
Melanie Labusch, Manuel Perea, Francisco Rocabado

et al.

Scientific Reports, Journal Year: 2024, Volume and Issue: 14(1)

Published: Aug. 9, 2024

All leading models of visual word recognition assume a hierarchical process that progressively converts the input into abstract letter and representations. However, results from recent behavioral studies suggest mental representations words with highly consistent format, such as logotypes, may comprise not only purely information but also perceptual information. This hypothesis would explain why participants often misperceive transposed-letter misspellings original base to larger degree in logotypes (e.g., SASMUNG, SARVUNG, is perceived SAMSUNG) than common words. The present experiment examined electrophysiological signature behind identification correctly spelled misspelled (via transposition or replacement) an ERP go/no-go semantic categorization experiment. Results showed N400 amplitudes for (SASMUNG) intact (SAMSUNG) did differ significantly across various time windows (until 600 ms), whereas replacement-letter (SARVUNG) yielded consistently amplitudes. These findings reveal are particularly resistant minor orthographic changes, which has important theoretical applied marketing) implications.

Language: Английский

Citations

3
Dissociating the Effects of Visual Similarity for Brand Names and Common Words DOI Creative Commons
Francisco Rocabado, Melanie Labusch, Manuel Perea

et al.

Journal of Cognition, Journal Year: 2024, Volume and Issue: 7(1), P. 67 - 67

Published: Aug. 28, 2024

Abstractionist models of visual word recognition can easily accommodate the absence similarity effects in misspelled common words (e.g.,

Language: Английский

Citations

2
On the distinction between position and order information when processing strings of characters DOI
Stéphanie Massol, Jonathan Grainger

Attention Perception & Psychophysics, Journal Year: 2024, Volume and Issue: 86(3), P. 883 - 896

Published: March 7, 2024

Language: Английский

Citations

2
Misspelled logotypes: the hidden threat to brand identity DOI Creative Commons
Francisco Rocabado, Manuel Perea, Jon Andoni Duñabeitia

et al.

Scientific Reports, Journal Year: 2023, Volume and Issue: 13(1)

Published: Oct. 19, 2023

Abstract Brand names are valuable company assets often accompanied by a unique graphical composition (i.e., as logotypes). Recent research has demonstrated that this uniqueness makes brand and logotypes susceptible to counterfeiting through misspelling transposition in tasks require participants identify correct spellings. However, our understanding of how incidentally processed when presented is incomplete. To address gap knowledge, we conducted virtual reality experiment explore the transposed-letter confusability effect on name recognition. Participants were immersed setting exposed had correctly spelled or included letter transpositions. Offline analyses revealed more accurate at recognizing been with spellings than those misspelled. Furthermore, exhibited false memories for misspelled logotypes, recalling them if they correctly. Thus, findings incidental processing (e.g., SASMUNG) affects accuracy logotype identity recognition, thereby underscoring challenges faced individuals identifying elements make counterfeits so effective.

Language: Английский

Citations

5
Beyond Letters: Optimal Transport as a Model for Sub-Letter Orthographic Processing DOI Creative Commons
Jack E. Taylor, Rasmus Sinn, Cosimo Iaia

et al.

bioRxiv (Cold Spring Harbor Laboratory), Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 11, 2024

Abstract Letter processing plays a key role in visual word recognition. However, recognition models typically overlook or greatly simplify early perceptual processes of letter We suggest that optimal transport theory may provide computational framework for describing shape processing. use representational similarity analysis to show cost (Wasserstein distance) between pairs letters aligns with neural activity elicited by visually presented <225 ms after stimulus onset, outperforming an existing approach based on overlap. additionally can capture the emergence geometric invariances (e.g., position size) observed perception. Finally, we demonstrate Wasserstein distance predicts similarly well features from artificial networks trained classify images and letters. whereas representations emerge computationally unconstrained manner, our proposal provides explicit route modeling earliest orthographic processes.

Language: Английский

Citations

0
The CASE of brand names during sentence reading DOI
Melanie Labusch, Manuel Perea

Psychological Research, Journal Year: 2024, Volume and Issue: 89(1)

Published: Dec. 30, 2024

Language: Английский

Citations

0