Sustainability,
Год журнала:
2020,
Номер
12(11), С. 4392 - 4392
Опубликована: Май 27, 2020
Influencer
marketing
furthers
the
goals
of
relationship
marketing.
Companies
use
influencers
to
advertise
their
products
through
social
networks
such
as
Instagram.
This
digital
advertising
is
aimed
at
shifting
company’s
from
customer
acquisition
retention
and
commitment.
While
several
articles
provide
interesting
advances
analyzing
media
sustainability
goals,
research
about
influencer
types
impact
on
engagement
preserving
corporate
limited.
Thus,
objectives
this
study
are:
(1)
Select
general
traits
positive
characteristics
in
promoting
a
product;
(2)
analyze
them
for
micro
macro
scenarios;
(3)
explore
potential
differences
adequacy
determining
sustainability.
Credibility,
pleasantness,
emotions
are
criteria
analyzed
multivariate
analysis
applied
over
two
independent
samples
followers.
Pleasantness
appearance
scenario
perceived
integrity
that
appear
conflict
with
desired
transparency
message,
while
transmission
plays
an
essential
role
both
scenarios.
very
important
finding.
should
assess
candidate
influencers’
emotional
projection
skills,
addition
evaluating
brand
sponsorship
costs
defining
target
audience
advertisement,
always
under
premise
International Journal of Consumer Studies,
Год журнала:
2021,
Номер
45(6), С. 1258 - 1291
Опубликована: Июнь 26, 2021
Abstract
The
purpose
of
this
research
is
to
review
the
extant
literature
on
mobile
advertising
systematically
and
carry
out
a
comprehensive
analysis
in
emerging
field.
Accordingly,
paper
synthesises
terms
theories,
contexts,
characteristics
methodology
analyse
development
over
time.
shows
that
has
transitioned
from
text
message‐based
SMS
advertisements
into
internet‐based
smartphone
advertising.
Furthermore,
based
synthesis,
we
have
developed
conceptual
framework
antecedents,
mediators
consequences
Additionally,
identified
some
overlooked
areas
proposed
insightful
directions
advance
field
research.
This
contributes
marketing
literature,
specifically
literature.
International Journal of Bank Marketing,
Год журнала:
2021,
Номер
40(6), С. 1299 - 1336
Опубликована: Ноя. 26, 2021
Purpose
The
objective
of
this
study
is
to
provide
a
systematic
review
the
literature
on
artificial
intelligence
(AI)
in
customer-facing
financial
services,
providing
an
overview
explored
contexts
and
research
foci,
identifying
gaps
setting
comprehensive
agenda
for
future
research.
Design/methodology/approach
Combining
database
(i.e.
Scopus,
Web
Science,
EBSCO,
ScienceDirect)
manual
journal
search,
authors
identify
90
articles
published
Australian
Business
Deans
Council
(ABDC)
journals
investigation,
using
TCCM
(Theory,
Context,
Characteristics
Methodology)
framework.
Findings
results
indicate
split
between
data-driven
theory-driven
research,
with
most
studies
either
adopting
experimental
design
focused
testing
accuracy
performance
AI
algorithms
assist
credit
scoring
or
investigating
consumer
adoption
behaviors
banking
context.
call
more
building
overarching
theories
extending
existing
theoretical
perspectives,
such
as
actor
networks.
More
empirical
required,
especially
focusing
consumers'
well
role
regulation,
ethics
policy
concerned
service
contexts,
insurance
pensions.
Research
limitations/implications
focuses
services.
Future
work
may
want
investigate
back-office
operations
contexts.
Originality/value
are
first
systematically
synthesize
use
offering
valuable
Frontiers in Psychology,
Год журнала:
2021,
Номер
12
Опубликована: Ноя. 4, 2021
Given
that
"cross-border
e-commerce
+
live
streaming"
has
become
an
important
driver
of
global
trade
but
limited
attention
been
paid
to
this
area,
study
examines
the
impacts
streaming
features
on
consumers'
cross-border
purchase
intention
from
perspectives
overall
perceived
value
and
uncertainty
based
SOR
theory.
In
addition,
through
investigating
moderating
effects
saving
money,
reveals
amazing
bargains
in
commerce.
A
total
272
samples
were
collected
by
a
questionnaire
survey
test
proposed
research
model.
The
results
show
significantly
increase
intention,
reduce
uncertainty;
money
further
increases
impact
value.
This
provides
theoretical
basis
reference
for
platforms
merchants
effectively
leverage
influence
perception
intention.
Industrial Management & Data Systems,
Год журнала:
2021,
Номер
121(12), С. 2467 - 2497
Опубликована: Авг. 12, 2021
Purpose
Although
the
value
of
artificial
intelligence
(AI)
has
been
acknowledged
by
companies,
literature
shows
challenges
concerning
AI-enabled
business-to-business
(B2B)
marketing
innovation,
as
well
diversity
roles
AI
can
play
in
this
regard.
Accordingly,
study
investigates
approaches
that
be
used
for
enabling
B2B
innovation.
Design/methodology/approach
Applying
a
bibliometric
research
method,
systematically
regarding
marketing.
It
synthesises
state-of-the-art
knowledge
from
221
journal
articles
published
between
1990
and
2021.
Findings
Apart
offering
specific
information
most
influential
authors
frequently
cited
articles,
further
categorises
use
innovation
into
five
domains,
identifying
main
trends
suggesting
directions
future
research.
Practical
implications
Through
identified
practitioners
assess
their
current
identify
needs
relevant
domains
order
to
make
appropriate
decisions
on
how
invest
AI.
Thus,
enables
companies
realise
digital
strategies
through
Originality/value
The
represents
one
first
large-scale
reviews
(1)
obtaining
comparing
works
based
series
analyses;
(2)
facilitating
(3)
classifying
different
time
periods
both
past
field.
Asia Pacific Journal of Marketing and Logistics,
Год журнала:
2023,
Номер
35(12), С. 2932 - 2946
Опубликована: Май 31, 2023
Purpose
Ever
since
its
emergence,
the
metaverse
has
presented
opportunities
and
disruptions
to
every
stakeholder,
including
individual
users
organizations.
This
article
aims
offer
valuable
perspectives
on
six
identified
critical
areas
that
could
significantly
impact:
marketing
ethics,
communication,
relationship
marketing,
retail
supply
chain
management
transportation
management.
Design/methodology/approach
Through
a
multi-perspective
approach,
this
paper
gathers
from
various
invited
contributors
each
of
key
impact.
Findings
For
area
identified,
first
share
their
by
discussing
roles
metaverse.
Subsequently,
discuss
views
vital
opportunities,
challenges
research
agenda
concerning
Originality/value
With
widespread
metaverse,
it
is
expected
likely
undergo
significant
levels
disruption.
Against
backdrop,
contributes
academic
literature
industry
gathering
different
relevance
in
logistics
domains.
Journal of the Academy of Marketing Science,
Год журнала:
2022,
Номер
50(6), С. 1153 - 1175
Опубликована: Март 22, 2022
Abstract
Artificial
intelligence
assistants
(AIAs)
such
as
Alexa
are
prevalent
in
consumers’
homes.
Owing
to
their
powerful
artificial
intelligence,
consumers
may
perceive
that
AIAs
have
a
mind
of
own,
is,
they
anthropomorphize
them.
Past
marketing
research
points
beneficial
effects
AIA
anthropomorphism
for
and
companies,
while
potential
harmful
not
been
empirically
explored.
In
examining
both
effects,
this
paper
adopts
relationship
perspective.
Indeed,
spend
large
amounts
time
with
AIAs,
potentially
developing
over
builds
on
an
exchange
benefits
(psychological)
costs.
A
preliminary
survey
user
interviews,
field
study
experiment
users
show
threaten
users’
identity,
which
disempowers
them,
creates
data
privacy
concerns
ultimately
undermines
well-being.
These
particularly
emerge
close,
long
relationships.
The
uncovers
three
empowering
interventions
attenuate
relationships
consumers.
With
AI-powered
technologies
taking
larger
roles
our
daily
lives,
highlights
key
future
directions
investigate
the
permanent
ongoing
nature
consumer–AI
