Advances in social networking and online communities book series,
Год журнала:
2024,
Номер
unknown, С. 49 - 84
Опубликована: Ноя. 1, 2024
The
ever-expanding
landscape
of
devices
and
platforms
creates
a
complex
challenge
for
ensuring
exceptional
user
experience
(UX)
in
modern
software
development.
Agile
methodologies,
with
their
core
principles
rapid
iteration
responsiveness
to
change,
offer
promising
approach
navigating
this
dynamic
environment.
However,
integrating
research
evaluation
techniques,
crucial
user-centric
approach,
can
be
difficult
within
the
fast-paced
cycles
agile
This
addresses
gap
by
exploring
strategies
seamlessly
activities
into
workflows.
Reviewing
existing
literature,
authors
identify
analyse
techniques
well-suited
framework.
framework
serves
as
roadmap
organisations
seeking
leverage
benefits
methodologies
while
that
delivers
UX
across
diverse
platforms.
Ultimately,
aims
bridge
between
development
user-centred
design.
International Journal of Management & Entrepreneurship Research,
Год журнала:
2024,
Номер
6(3), С. 936 - 949
Опубликована: Март 28, 2024
This
paper
explores
the
transformative
potential
of
Artificial
Intelligence
(AI)
in
personalizing
marketing
strategies.
It
delves
into
theoretical
underpinnings
consumer
engagement
sand
investigates
how
AI
can
be
leveraged
to
develop
targeted
and
relevant
experiences.
personalize
messages
based
on
behavior
demographics,
influencing
processing
route
maximizing
engagement.
theory
use
game
mechanics
motivate
engage
users.
gamified
experiences,
tailoring
rewards
challenges
individual
preferences,
driving
deeper
Algorithms
analyze
vast
amounts
customer
data
predict
preferences
behaviors.
allows
for
advertising,
product
recommendations,
content
that
resonates
with
specific
segments.
Natural
Language
Processing
(NLP),
AI-powered
NLP
tools
reviews,
social
media
conversations,
other
forms
unstructured
data.
brands
understand
sentiment
communication
styles
optimal
chatbots
virtual
assistants
provide
personalized
support
recommendations
real-time,
fostering
a
more
interactive
engaging
brand
experience.
Potential
Benefits
Considerations
Personalized
experiences
cater
needs
leading
higher
satisfaction
loyalty.
By
offerings
segments,
establish
relatable
image.
Improved
Conversion
Rates,
campaigns
highly
effective,
increased
conversions
sales.
Balancing
personalization
privacy
concerns
is
crucial.
Transparency
user
control
over
collection
practices
are
essential.
algorithms
perpetuate
biases
present
training
Ensuring
fairness
inclusivity
paramount.
revolutionizing
personalization.
leveraging
AI's
analytical
capabilities
understanding
aspects
engagement,
strategies
foster
connections
drive
business
growth.
Keywords:
Personalization,
Consumer
Engagement,
Marketing
Strategy,
Theoretical
Exploration,
Data
Privacy,
Algorithmic
Bias.
Open Access Research Journal of Science and Technology,
Год журнала:
2024,
Номер
10(2), С. 021 - 030
Опубликована: Март 26, 2024
This
paper
delves
into
the
theoretical
underpinnings
of
agile
methodologies
and
investigates
their
potential
to
enhance
customer
satisfaction
in
digital
banking.
Theoretical
foundations
draw
on
several
key
frameworks
complexity
theory,
complex
systems,
like
banking
ecosystems,
exhibit
emergent
properties.
Traditional
linear
approaches
struggle
predict
these.
Agile
embraces
iterative
development
cycles
adaptability
changing
requirements,
acknowledging
this
lean
thinking,
derived
from
manufacturing,
thinking
prioritizes
eliminating
waste
maximizing
value.
translates
by
focusing
short
sprints,
prioritizing
features
with
highest
impact,
minimizing
unnecessary
functionalities
co-creation,
traditional
models
often
distance
customers
process.
emphasizes
actively
involving
them
design
testing.
fosters
a
deeper
understanding
needs
leads
more
relevant
satisfying
experiences.
practices
encompass
diverse
practices.
visual
management
system
focuses
workflow
optimization.
Promoting
continuous
flow
work
deployment
user
stories
acceptance
criteria,
User
Acceptance
criteria
define
specific
conditions
feature
must
meet
for
approval.
These
ensure
align
expectations.
hold
significant
promise
enhancing
digit
allows
banks
deliver
new
faster,
keeping
pace
evolving
demands.
Customers
benefit
quicker
access
innovative
solutions
that
address
financial
needs.
results
experiences
are
intuitive,
efficient,
cater
Increased
Innovation,
The
nature
learning
experimentation.
Banks
can
test
features,
gather
feedback,
rapidly
iterate
upon
them,
leading
dynamic
experience.
Improved
transparency
trust,
promote
open
communication
collaboration
between
teams
customers.
kept
informed
updates
have
voice
shaping
process,
fostering
trust
sense
ownership.
Engineering Science & Technology Journal,
Год журнала:
2024,
Номер
5(3), С. 1072 - 1085
Опубликована: Март 24, 2024
This
paper
explores
the
transformative
potential
of
Artificial
Intelligence
(AI)
in
personalized
marketing.
It
highlights
how
AI
can
analyze
vast
amounts
customer
data
to
create
targeted
messages,
recommendations,
and
real-time
interactions
that
resonate
with
individual
needs
preferences.
approach
fosters
deeper
consumer
engagement,
leading
increased
satisfaction,
brand
loyalty,
business
success.
The
discusses
future
shaping
marketing
experiences.
However,
responsible
implementation
will
be
paramount
ensuring
a
positive
for
both
brands
consumers.
Enhanced
version
abstract
incorporating
additional
insights,
this
delves
into
power
algorithms
multitude
points,
including
purchase
history,
website
behavior,
social
media
interactions.
rich
empowers
highly
By
fostering
AI-powered
personalization
unlocks
pathway
ultimately,
significant
growth.
acknowledges
ethical
considerations
accompany
implementation.
Responsible
practices
are
paramount,
security
mitigating
bias
prevent
discriminatory
practices.
Transparency
is
collected
used
builds
trust
consumers,
mutually
beneficial
relationship.
Looking
ahead,
Imagine
Chat
bot
offering
product
recommendations
real-time,
or
virtual
reality
experiences
tailored
lies
creating
genuine
connections
provides
tools
personalize
journey
at
every
touch
point.
navigating
landscape
prioritizing
crucial
consumers.
Keywords:
(AI),
Personalized
Marketing,
Customer
Engagement,
Data,
Marketing
Strategy.
GSC Advanced Research and Reviews,
Год журнала:
2024,
Номер
19(2), С. 268 - 274
Опубликована: Май 29, 2024
This
review
paper
examines
the
challenges
and
limitations
of
traditional
Agile
methodologies
in
high-tech
software
development.
It
proposes
enhancements
to
optimise
efficiency
outcomes.
Traditional
methodologies,
such
as
Scrum
Kanban,
have
revolutionised
development
practices
but
face
scalability
issues
struggle
adapt
rapid
technological
changes.
To
address
these
challenges,
this
integrating
DevOps
practices,
incorporating
Lean
principles,
adopting
hybrid
emphasising
continuous
feedback
iterative
learning.
These
aim
streamline
processes,
eliminate
waste,
tailor
specific
needs,
foster
a
culture
improvement.
The
potential
impact
on
improving
outcomes
projects
is
significant.
However,
further
research
experimentation
are
needed
validate
their
effectiveness
real-world
settings.
Continuous
improvement
adaptation
essential
for
organisations
stay
competitive
ever-evolving
landscape
industries.
Research Square (Research Square),
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 10, 2025
Abstract
Environmental
concerns,
strict
guidelines,
and
social
needs
are
piling
pressure
on
the
oil
gas
industry
to
change
their
practice
be
more
sustainable.
This
review
looks
at
how
Agile
Hybrid
project
management
methodologies
can
help
address
these
efforts
while
balancing
flexibility
structure,
managing
issues
such
as
regulatory
compliance
stakeholder
engagement.
The
through
case
studies
demonstrates
increases
in
adaptability,
collaboration,
innovation
that
Agile’s
iterative
processes
provide.
It
is
especially
useful
dynamic
issues,
like
green
energy
schemes,
or
cutting
carbon
footprints.
models
other
hand,
alternatively
fuse
of
with
structure
Waterfall,
manage
bring
requirement
stability
for
compliance-intensive
projects.
Taken
together
provide
a
balanced
matrix
sustainability
complex
contexts.
Nevertheless,
methods
not
easy
implement.
However,
usually
impeded
by
cultural
resistance,
high
costs
complexities.
Leadership,
employee
training
use
new
technology
AI
digital
twins
all
critical
ways
get
around
hurdles
achieve
better
outcomes,
concludes.
Finally,
valuable
tools
progress
industry,
following
many
macro
goals
(such
United
Nations
Sustainable
Development
Goals
(SDGs).
offers
practical
guidance
field
leaders
policymakers
hasten
sustainable
this
important
area.
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 135 - 152
Опубликована: Июль 26, 2024
The
study
uses
consumer
involvement
theory
to
examine
AI's
potential
change
marketing
through
personalization.
Using
client
data
and
past
encounters,
AI
may
adapt
messaging
boost
engagement.
Gamification
motivates
consumers—AI
provides
individualized
gamified
for
greater
brand
interactions.
Predictive
algorithms
employ
user
customize
adverts,
product
recommendations,
demographic
content.
NLP
systems
assess
sentiment
from
social
media/reviews.
Companies
can
make
more
engaging.
Conversational
improves
connections
with
real-time
recommendations
support.
Personalization
increases
satisfaction
loyalty,
but
privacy
requires
transparency
control.
AI-driven
tailored
must
be
diverse
avoid
bias.
Advances in logistics, operations, and management science book series,
Год журнала:
2024,
Номер
unknown, С. 85 - 110
Опубликована: Май 30, 2024
In
the
dynamic
realm
of
Agile
development,
creation
effective
user
stories
stands
as
a
linchpin
for
project
success.
This
research
article
delves
into
foundational
principles
that
underpin
craft
story
in
environments.
Recognizing
nexus
between
technical
teams
and
end-users,
narrative
unfolds
through
an
exploration
key
principles,
methodologies,
best
practices.
From
empathetic
understanding
to
strategic
innovation,
outlined
serve
compass
crafting
user-centric
resonate
throughout
development
lifecycle.
User
are
essential
bridging
gap
end
users
agile
software
development.
ChatGPT
can
help
create
by
offering
preliminary
recommendations
thanks
its
language
capabilities.
The
results
projects
may
be
greatly
improved
using
AI,
underscoring
need
adopt
innovations
approaches
