“Fake it, you can touch it”: a study of virtual touch effects based on VR technology DOI Creative Commons

Xionghui Leng,

Xiaoyu Zhou,

Qin Jiaming

и другие.

Virtual Reality, Год журнала: 2024, Номер 29(1)

Опубликована: Дек. 31, 2024

The emergence of Virtual Reality (VR) technology offers a novel approach to enhancing consumers' shopping experiences. It not only enables more detailed product presentations but also allows consumers meet their needs in highly immersive environment. In this process, tactile experiences with products play crucial role. This article focuses on the virtual touch process VR contexts. Drawing upon body model hypothesis, peri-personal space theory, and embodied cognition leveraging research methods from psychology, including field experiments, laboratory online explores through three investigations how via hand impacts sense ownership, haptic imagery, evaluation. is suggested that scenarios positively ownership imagery serve as chain-mediating factors process. Furthermore, autonomy manipulation emerges moderating role, where heightened enhances facilitated by can significantly enrich experience, provide valuable management insights for retailers develop innovative marketing strategies.

Язык: Английский

How does adolescents and college students’ personal relative deprivation affect mobile phone dependence? The mediating roles of stress and fear of missing out DOI
Fangying Quan, Lu Wang,

Yibo Gao

и другие.

Current Psychology, Год журнала: 2024, Номер unknown

Опубликована: Окт. 10, 2024

Язык: Английский

Процитировано

1
“Fake it, you can touch it”: a study of virtual touch effects based on VR technology DOI Creative Commons

Xionghui Leng,

Xiaoyu Zhou,

Qin Jiaming

и другие.

Virtual Reality, Год журнала: 2024, Номер 29(1)

Опубликована: Дек. 31, 2024

The emergence of Virtual Reality (VR) technology offers a novel approach to enhancing consumers' shopping experiences. It not only enables more detailed product presentations but also allows consumers meet their needs in highly immersive environment. In this process, tactile experiences with products play crucial role. This article focuses on the virtual touch process VR contexts. Drawing upon body model hypothesis, peri-personal space theory, and embodied cognition leveraging research methods from psychology, including field experiments, laboratory online explores through three investigations how via hand impacts sense ownership, haptic imagery, evaluation. is suggested that scenarios positively ownership imagery serve as chain-mediating factors process. Furthermore, autonomy manipulation emerges moderating role, where heightened enhances facilitated by can significantly enrich experience, provide valuable management insights for retailers develop innovative marketing strategies.

Язык: Английский

Процитировано

0