Evaluating the efficiency of green innovation and marketing strategies for long-term sustainability in the context of Environmental labeling

Journal of Cleaner Production, Год журнала: 2024, Номер 450, С. 141870 - 141870

Опубликована: Март 24, 2024

In the contemporary landscape, as environmental concerns take center stage, consumers are increasingly urged to make ecologically friendly choices, facilitated by prevalence of labeling. This study undertakes a comprehensive investigation into influence labeling on customer purchasing behavior, with specific emphasis evaluating effectiveness green marketing and innovation initiatives. Using Fuzzy Analytical Hierarchy Process (AHP) Weighted Aggregated Sum Product Assessment (WASPAS) methodologies, research pinpoints elements tactics able consumer behavior in connection Therefore, seven factors, twenty-one sub-factors, six strategies identified. The results AHP show prominent role product attributes, promotion strategies, sustainability practices while seeking change regard addition, findings from WASPAS approach suggest that environmentally packaging, labeling, partnerships collaboration most successful strategies. this can help shape design more effective programs plans for encouraging sustainable purchases.

Язык: Английский

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Consumer Interaction with Sustainability Labelling on Food Products: A Narrative Literature Review

Nutrients, Год журнала: 2023, Номер 15(17), С. 3837 - 3837

Опубликована: Сен. 2, 2023

Sustainability labelling on food products can help consumers make informed purchasing decisions and support the urgent transition to sustainable systems. While there is a relatively robust body of evidence health nutrition labelling, less known about effectiveness sustainability in facilitating choices. This paper investigates impact consumer understanding, attitudes, behaviour more nuanced, detailed, holistic understanding evidence. Using narrative literature review methodology, assesses studies covering environmental, social, and/or animal welfare aspects products. We found that information often limited, which could hinder change. influence attitudes behaviours, from real settings tends show small effect sizes. Consumers are generally willing pay for sustainability-labelled products, organic leads highest reported willingness pay. The emphasises importance trust, suggesting preference backed by governments or public authorities. uses intuitively understandable cues has an increased impact, with visual aids such as traffic light colours showing promise. conclude further research needed real-world settings, using representative populations exploring demographic factors, values, attitudes.

Язык: Английский

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Consistency of the Initial and Updated Version of the Nutri-Score with Food-Based Dietary Guidelines: A French Perspective

Journal of Nutrition, Год журнала: 2024, Номер 154(3), С. 1027 - 1038

Опубликована: Фев. 2, 2024

Язык: Английский

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Nutri-Score and Eco-Score: Consumers' trade-offs when facing two sustainability labels

Food Quality and Preference, Год журнала: 2024, Номер 118, С. 105200 - 105200

Опубликована: Апрель 25, 2024

To communicate sustainability or nutritional information about foods, labels are often used. Little is known whether these could result in biased perceptions when used simultaneously. Therefore, we conducted a 2 (Nutri-Score; no, yes) x (Eco-Score; experiment which participants' perceived healthiness and environmental friendliness were measured. Four different foods that had Nutri-Score Eco-Scores high/high, high/low, low/high, low/low ratings. Data was collected from an online survey of 1,061 consumers Germany. A between-subjects design to assess the interaction effects between Eco-Score on four food products implemented. The results show influence each other's impact assessment consumers. may, therefore, potentially certain foods.

Язык: Английский

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Strengths and weaknesses of food eco-labeling: a review

Frontiers in Nutrition, Год журнала: 2024, Номер 11

Опубликована: Март 27, 2024

Food labeling is increasingly expanding and adding more information to the food package. There strong evidence about nutrition effectiveness in driving choice, especially if displayed front of package (FoP). Despite growing attention sustainable diets, few countries have implemented labels or eco-labels that could address economic, social and/or environmental concerns. Implementing new techniques eco-labeling emerges as a consumer-focused solution. However, consumers’ choices heterogeneous not univocal. Thus, this review aims summarize FoP choice provide reference framework initiatives relative labeling. This narrative addresses both potential benefits well main concerns arise from use eco-labels. Although seems series sustainability for producers consumers, implementation such policies should take into consideration trade-offs inter-sectorial coordination obtain bigger impacts, assuming policy itself cannot transform whole system. Eco-labeling be encouraged within set shaping systems.

Язык: Английский

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The impact of an eco-score label on US consumers’ perceptions of environmental sustainability and intentions to purchase food: A randomized experiment

PLoS ONE, Год журнала: 2024, Номер 19(6), С. e0306123 - e0306123

Опубликована: Июнь 27, 2024

Front-of-package labels indicating a product’s environmental footprint (i.e., eco-score labels) offer promise to shift consumers towards more sustainable food choices. This study aimed understand whether impacted consumers’ perceptions of sustainability and intentions purchase unsustainable foods. US parents (n = 1,013) completed an online experiment in which they were shown 8 products (4 4 unsustainable). Participants randomized control 503, barcode on product packaging) or label group 510, packaging). The was color-coded with grade A-F based the footprint, where “A” indicates relative “F” unsustainability. rated each their future likelihood purchase. We used multilevel mixed-effects linear regression models examined moderation by category sociodemographic characteristics. lowered perceived 13% terms -0.4 absolute (95% CI -0.5, -0.3; p<0.001). increased 16% 0.6 0.5, 0.7, Effects smaller, 6% decrease for (p 0.001) 8% increase (p<0.001). For products, effect greater older adults, men, participants higher educational attainment, incomes. ecolabels those attainment. Eco-score have potential direct products. Future studies should investigate effectiveness behavioral outcomes.

Язык: Английский

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Fast and furious: the rise of environmental impact reporting in food systems

European Review of Agricultural Economics, Год журнала: 2023, Номер 50(4), С. 1310 - 1337

Опубликована: Июль 31, 2023

Abstract Powerful long-term drivers are increasing both the demand and supply of quantified environmental impact information in food systems. The trend is fast (with many initiatives underway) furious (presenting a confusing landscape) but has so far received little attention from economists. Better can inform public private efforts to reduce pressures. However, use different methodologies reporting requirements could lead fragmented landscape. Moreover, there risk that poor producers will be disproportionately affected. We discuss trend, its drivers, impacts potential pitfalls, as well open research policy questions.

Язык: Английский

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Sustainable food. Production and consumption perspectives

Опубликована: Фев. 26, 2024

Sustainable food security is a pressing global challenge, requiring research and advocacy for both production consumption practices. On one hand, the focus of lies in development technologies processes that enable with minimal losses reduced negative environmental impact. other efforts are directed towards strengthening positive attitudes among consumers, promoting environmentally friendly diets, reducing losses. This book aims to address this challenge by exploring sustainable systems from consumption. Through literature reviews, original research, perspectives, seeks disseminate concept sustainability scientists, researchers, practitioners. We hope monograph will contribute, albeit modestly, making more sustainable.

Язык: Английский

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Nudging plant-based alternatives to meat and dairy in a real-life online supermarket: A randomized controlled trial

Appetite, Год журнала: 2024, Номер 196, С. 107278 - 107278

Опубликована: Фев. 17, 2024

A shift from predominantly animal-based to plant-based consumption can benefit both planetary and public health. Nudging may help promote such a shift. This study investigated nudge effects on alternatives meat dairy in an online supermarket. We conducted two-arm, parallel-group, randomized controlled real-life supermarket trial. Each customer transaction was control arm (regular supermarket) or intervention (addition of placement, hedonic property dynamic social norm nudges promoting alternatives). Outcomes were the aggregate alternative purchases (primary outcome), number purchases, (secondary), retailer revenue (tertiary). Generalized linear mixed models with Conway-Maxwell Poisson distribution used estimate incidence rate ratios (IRRs). Analyzed data included 8488 transactions by participants (n = 4,266 arm, n 4,222 arm), out which 2,411 (66%) aged above 45 years, 5,660 (67%) females, 1,970 (23%) lived socially disadvantaged neighborhoods. Intervention purchased 10% (IRR 1.10 (95% CI 0.99-1.23)) more 16% (1.16 (0.99-1.36)) than participants, although these findings are not statistically significant. There no difference (1.00 (0.90-1.10)). 3% less meats (0.97 (0.93-1.02)) 2% products (0.98 (0.95-1.02)) participants. Retailer affected (0.95-1.01)). Online nudging strategies alone did lead significant higher amount but replication this work is needed increased power. Future studies should also consider as part broader set policies purchases. TRIAL REGISTRATION: Prospectively registered 14

Язык: Английский

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Evaluating the multi-faceted effect of concurrent front-of-pack nutrition and ecolabels on food evaluation

Food Quality and Preference, Год журнала: 2025, Номер unknown, С. 105465 - 105465

Опубликована: Фев. 1, 2025

Язык: Английский

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