Arabian Journal for Science and Engineering, Год журнала: 2024, Номер unknown
Опубликована: Окт. 29, 2024
Язык: Английский
Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 81, С. 103981 - 103981
Опубликована: Июль 4, 2024
Язык: Английский
Процитировано
10
Journal of Retailing and Consumer Services, Год журнала: 2025, Номер 84, С. 104225 - 104225
Опубликована: Янв. 13, 2025
Язык: Английский
Процитировано
2
Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 82, С. 104056 - 104056
Опубликована: Сен. 2, 2024
Язык: Английский
Процитировано
4
Sustainability, Год журнала: 2024, Номер 16(13), С. 5536 - 5536
Опубликована: Июнь 28, 2024
With the rapid development of internet technology, consumers have increasingly higher requirements for product quality. High-quality products can win consumers’ trust. Enhancing both quality and sales in e-commerce platform transactions has long been a focal point research. To address this issue, paper constructs Stackelberg game models under different power structures compares their impacts on pricing decisions profits within supply chains. Numerical simulations are used to explore optimal combination strategy interaction marketing efforts chain. The results show that: (1) Under centralized decision-making model, reach values, maximizing benefits chain system. (2) structures, relationship between supplier self-operator is closely linked cost coefficients efforts. (3) Through mechanism “cost-sharing + compensation contract”, reduce wholesale price, subsidize portion supplier, thereby parties achieving win–win situation. research aids suppliers improving self-operators enhancing efforts, providing theoretical support optimizing supply-chain decision making platforms.
Язык: Английский
Процитировано
3
Mathematics, Год журнала: 2025, Номер 13(2), С. 230 - 230
Опубликована: Янв. 11, 2025
In recent years, live streaming has become popular among merchants as it helps them obtain direct access to and attract customers. This study examines how weak upstream providers strong downstream sellers adopt in a supply chain framework. It uses theoretical game model with one provider seller. The seller sets the procurement price, then decides level. Both can use alongside traditional channels. results show that (1) raises both retail prices channels; (2) may differ or coincide between channels when different parties streaming; (3) streaming’s market cultivation efficiency decreases, adoption strategies shift from using only neither; (4) always benefits but harms seller, overall impact on depending types of equilibrium strategies.
Язык: Английский
Процитировано
0
Опубликована: Янв. 1, 2025
Язык: Английский
Процитировано
0
Managerial and Decision Economics, Год журнала: 2025, Номер unknown
Опубликована: Май 6, 2025
ABSTRACT The information interaction features and deceptive promotion phenomena in live streaming e‐commerce significantly influence consumers' purchase decisions, directly affecting brand owners' choices regarding their strategies. In light of this, the impacts on behavior strategic consumers are considered, a two‐period model consumer utility owner profit is constructed under nine optional sales scenarios. By optimizing equilibrium solutions to models conducting comparative analysis, this study explores factors such as informative degree, penalty costs owner's optimal strategy product quality selection modes (including whether provide streaming, when introduce it, conduct during streaming) different Moreover, conditions which more inclined opt for strategies revealed. These findings operational owners while offering support government regulatory agencies seeking effective measures combat promotion.
Язык: Английский
Процитировано
0
Arabian Journal for Science and Engineering, Год журнала: 2024, Номер unknown
Опубликована: Окт. 29, 2024
Язык: Английский
Процитировано
0