Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 84, P. 104225 - 104225

Published: Jan. 13, 2025

Language: Английский

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The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 103981 - 103981

Published: July 4, 2024

Language: Английский

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Live-Streaming Adoption Strategies in Downstream-Dominant Supply Chain

Mathematics, Journal Year: 2025, Volume and Issue: 13(2), P. 230 - 230

Published: Jan. 11, 2025

In recent years, live streaming has become popular among merchants as it helps them obtain direct access to and attract customers. This study examines how weak upstream providers strong downstream sellers adopt in a supply chain framework. It uses theoretical game model with one provider seller. The seller sets the procurement price, then decides level. Both can use alongside traditional channels. results show that (1) raises both retail prices channels; (2) may differ or coincide between channels when different parties streaming; (3) streaming’s market cultivation efficiency decreases, adoption strategies shift from using only neither; (4) always benefits but harms seller, overall impact on depending types of equilibrium strategies.

Language: Английский

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Competition or Coopetition: The Impact of Private Label on Live Streaming Channel Choice

Published: Jan. 1, 2025

Language: Английский

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Decisions and Coordination of E-Commerce Supply Chain Considering Product Quality and Marketing Efforts under Different Power Structures

Sustainability, Journal Year: 2024, Volume and Issue: 16(13), P. 5536 - 5536

Published: June 28, 2024

With the rapid development of internet technology, consumers have increasingly higher requirements for product quality. High-quality products can win consumers’ trust. Enhancing both quality and sales in e-commerce platform transactions has long been a focal point research. To address this issue, paper constructs Stackelberg game models under different power structures compares their impacts on pricing decisions profits within supply chains. Numerical simulations are used to explore optimal combination strategy interaction marketing efforts chain. The results show that: (1) Under centralized decision-making model, reach values, maximizing benefits chain system. (2) structures, relationship between supplier self-operator is closely linked cost coefficients efforts. (3) Through mechanism “cost-sharing + compensation contract”, reduce wholesale price, subsidize portion supplier, thereby parties achieving win–win situation. research aids suppliers improving self-operators enhancing efforts, providing theoretical support optimizing supply-chain decision making platforms.

Language: Английский

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Optimal Product Quality and Live Streaming Introduction Strategy for Brand Owners Considering Information Interaction and Deceptive Promotion

Managerial and Decision Economics, Journal Year: 2025, Volume and Issue: unknown

Published: May 6, 2025

ABSTRACT The information interaction features and deceptive promotion phenomena in live streaming e‐commerce significantly influence consumers' purchase decisions, directly affecting brand owners' choices regarding their strategies. In light of this, the impacts on behavior strategic consumers are considered, a two‐period model consumer utility owner profit is constructed under nine optional sales scenarios. By optimizing equilibrium solutions to models conducting comparative analysis, this study explores factors such as informative degree, penalty costs owner's optimal strategy product quality selection modes (including whether provide streaming, when introduce it, conduct during streaming) different Moreover, conditions which more inclined opt for strategies revealed. These findings operational owners while offering support government regulatory agencies seeking effective measures combat promotion.

Language: Английский

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Quality-differentiated distribution strategies between live streaming and online channels

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 82, P. 104056 - 104056

Published: Sept. 2, 2024

Language: Английский

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Product Screening in Live stream: An Equilibrium Strategy Analysis Considering Streamer Product Selection and Platform Inspection

Arabian Journal for Science and Engineering, Journal Year: 2024, Volume and Issue: unknown

Published: Oct. 29, 2024

Language: Английский

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