PENGARUH STRATEGI GREEN BUSINESS DAN PERILAKU KONSUMEN TERHADAP VOLUME PENJUALAN YANG DIMEDIASI KEUNGGULAN BERSAING PRODUK DOI Creative Commons
Donny Arif,

Yunita Sherly

JISO Journal of Industrial and Systems Optimization, Год журнала: 2024, Номер 7(2), С. 47 - 53

Опубликована: Дек. 30, 2024

ABSTRAKTujuan penelitian ini adalah untuk mengetahui dan menganalisa pengaruh strategi green business perilaku konsumen terhadap volume penjualan yang di mediasi keunggulan bersaing produk pada Point Coffee. Populasi dari point coffee. Dengan teknik pengambilan sampel nonprobability sampling serta penentuan menggunakan metode purposive sehingga memperoleh jumlah 100 responden. Teknik analisa data Partial Leaast Square (PLS) dengan melakukan pengujian evaluasi outer model inner hipotesis. Hasil menunjukkan bahwa berpengruh positif sgnifikan penjualan. Keunggulan juga memiliki peran dalam memmediasi perrilaku konsumen.AbstractThe purpose of this study was to determine and analyze the influence strategies consumer behavior on sales mediated by product competitive advantage at The population were consumers With a technique sample determination using method, size respondents. analysis in used conducting an evaluation test for hypothesis testing. results showed that had positive significant effect volume. Product also plays role mediating behavior.

Artificial Intelligence and Industry 4.0: Catalysts for Sustainable Organizational Development DOI
Ala’a M. Al-Momani

Studies in computational intelligence, Год журнала: 2025, Номер unknown, С. 231 - 245

Опубликована: Янв. 1, 2025

Язык: Английский

Процитировано

0
Determinants of business resilience: Investigating the roles of business agility, digitalization, and environmental hostility during the COVID-19 pandemic DOI
Jamal T. Maalouf, Lynn Chahine, Amine Abi Aad

и другие.

Journal of International Entrepreneurship, Год журнала: 2024, Номер unknown

Опубликована: Сен. 7, 2024

Язык: Английский

Процитировано

2
Towards sustainable business in the automation era: Exploring its transformative impact from top management and employee perspective DOI Creative Commons
José Andrés Gómez Gandía, Sorin Gavrila Gavrila, Antonio de Lucas Ancillo

и другие.

Technological Forecasting and Social Change, Год журнала: 2024, Номер 210, С. 123908 - 123908

Опубликована: Ноя. 22, 2024

Язык: Английский

Процитировано

2
A Study on the Impact of Enterprise Digital Evolution on Outward Foreign Investments DOI Open Access
Xinhua Yang,

H. Gan,

Shuai Luo

и другие.

Sustainability, Год журнала: 2024, Номер 16(10), С. 4021 - 4021

Опубликована: Май 11, 2024

In the age of digital economy, evolution has emerged as a central focus in academic research. The achievement is paramount importance for augmenting their international investments. This research utilizes data from publicly listed manufacturing firms China 2010 to 2021 examine influence enterprise on outbound foreign findings reveal that significant positive impact outward investments enterprises and exhibits heterogeneity terms region, company size, industry type. Mechanism tests can be realized through four pathways: enhancing ESG performance, reducing debt financing costs (COD1) (representing proportion interest total long short-term debts), age, (COD2) (denoting financial expenses debts). context digitization, continues hold significance investments, contributing enrichment theoretical subject certain extent.

Язык: Английский

Процитировано

1
Green HRM practices, green capability and green performance: the avenues towards greener economy DOI Creative Commons
Mohammed Aldoghan

Cogent Business & Management, Год журнала: 2024, Номер 11(1)

Опубликована: Окт. 22, 2024

This study examines green performance (GP) through human resource management (green HRM) practices and capability (GC) in Saudi Arabia's manufacturing sector. employed a quantitative method with survey strategy that utilized questionnaire. In total, the used 396 valid cases collected from middle‑ top‑level employees. Using structural equation model (SEM), findings suggest HRM practices, such as skill development (GSD), motivation (GM), involvement (GI), empowerment (GE), exert significant positive effect on GC GP. On other hand, emerged non‑significant predictor of Furthermore, is mediator develops association between practice factors, GSD, GM, GI, By contrast, did not mediate GE The this provide novel insights into building blocks underline robust relationship HRM, GC, Moreover, would be helpful for policymakers to boost greener environment bring sustainability GP an emerging economy.

Язык: Английский

Процитировано

1
PENGARUH STRATEGI GREEN BUSINESS DAN PERILAKU KONSUMEN TERHADAP VOLUME PENJUALAN YANG DIMEDIASI KEUNGGULAN BERSAING PRODUK DOI Creative Commons
Donny Arif,

Yunita Sherly

JISO Journal of Industrial and Systems Optimization, Год журнала: 2024, Номер 7(2), С. 47 - 53

Опубликована: Дек. 30, 2024

ABSTRAKTujuan penelitian ini adalah untuk mengetahui dan menganalisa pengaruh strategi green business perilaku konsumen terhadap volume penjualan yang di mediasi keunggulan bersaing produk pada Point Coffee. Populasi dari point coffee. Dengan teknik pengambilan sampel nonprobability sampling serta penentuan menggunakan metode purposive sehingga memperoleh jumlah 100 responden. Teknik analisa data Partial Leaast Square (PLS) dengan melakukan pengujian evaluasi outer model inner hipotesis. Hasil menunjukkan bahwa berpengruh positif sgnifikan penjualan. Keunggulan juga memiliki peran dalam memmediasi perrilaku konsumen.AbstractThe purpose of this study was to determine and analyze the influence strategies consumer behavior on sales mediated by product competitive advantage at The population were consumers With a technique sample determination using method, size respondents. analysis in used conducting an evaluation test for hypothesis testing. results showed that had positive significant effect volume. Product also plays role mediating behavior.

Процитировано

0