Journal of Hospitality and Tourism Technology,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 12, 2025
Purpose
This
study
aims
to
explore
customer
reactions
using
chatbots
in
the
airline
industry
and
understand
psychological
factors
influencing
their
preferences.
Design/methodology/approach
Study
1
assesses
attitudes
toward
human
versus
chatbot
service
agents
interactions
with
social
presence
theory
as
theoretical
foundation
corroborate
prior
research,
whereas
2
applies
motivated
action
analyze
impact
of
an
individual’s
goal
orientation
traits
(process
outcome)
related
acceptance.
Findings
Results
indicate
that
individuals
outcome-focused
personality
show
a
preference
for
when
addressing
issues,
suggesting
significantly
technology
Originality/value
research
contributes
new
insights
into
understudied
area
predispositions
affecting
acceptance
scenarios
within
industry.
Foods,
Год журнала:
2025,
Номер
14(2), С. 209 - 209
Опубликована: Янв. 10, 2025
The
increasing
popularity
of
social
media
and
the
growth
gourmet
food
culture
have
elevated
molecular
gastronomy
as
a
unique
dining
experience
that
enhances
consumers'
perceptions
value
through
innovative
presentation
sensory
marketing
strategies.
This
study
investigates
consumer
acceptance
by
utilizing
value-attitude-behavior
(VAB)
model
Theory
Planned
Behavior
(TPB).
We
examine
interplay
between
utilitarian
hedonic
values,
product
innovation,
stimulation
to
understand
reactions
attitudes
toward
gastronomy.
Through
convenience
sampling,
we
surveyed
individuals
who
had
experienced
gastronomy,
collecting
407
valid
responses,
with
response
rate
95.3%.
Our
findings
reveal
both
values
significantly
influence
(β
=
0.635,
p
<
0.01;
β
0.750,
0.01).
Attitudes,
perceived
behavioral
control,
play
crucial
roles
in
shaping
intentions
0.770,
0.719,
0.791,
Although
subjective
norms
novelty
also
positive
effects
on
intentions,
their
impact
is
less
significant
0.511,
0.416,
These
insights
suggest
practitioners
industry
should
prioritize
value,
appeal,
attitudes,
experiences
when
creating
dishes.
research
not
only
our
understanding
behavior
within
this
culinary
domain
but
offers
practical
strategies
for
boosting
market
engagement
such
avant-garde
experiences.
Journal of Hospitality and Tourism Insights,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 11, 2025
Purpose
This
study
aims
to
explore
how
customers’
attitudes
toward
a
restaurant
menu
featuring
local
food
information
influence
their
visual
attention
and
CSR
attitudes.
It
also
examines
the
moderating
effects
of
environmental
consciousness
community
attachment.
Design/methodology/approach
The
was
conducted
in
an
eye-tracking
laboratory,
111
responses
were
collected
two
phases:
phase
post-study
survey.
Descriptive
statistics,
confirmatory
factor
analysis
PROCESS
macro
for
data
analysis.
Findings
findings
revealed
that
positive
not
only
impact
but
attention.
Moreover,
moderates
relationship
between
both
central
peripheral
cues
on
menu.
Practical
implications
Restaurant
managers
can
attitude
by
enhancing
implementing
effective
strategies
present
Originality/value
Interweaving
signaling
theory
elaboration
likelihood
model,
this
research
individuals’
conscious
unconscious
containing
taking
approach,
offering
robust
findings.
Journal of Hospitality and Tourism Technology,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 12, 2025
Purpose
This
study
aims
to
explore
customer
reactions
using
chatbots
in
the
airline
industry
and
understand
psychological
factors
influencing
their
preferences.
Design/methodology/approach
Study
1
assesses
attitudes
toward
human
versus
chatbot
service
agents
interactions
with
social
presence
theory
as
theoretical
foundation
corroborate
prior
research,
whereas
2
applies
motivated
action
analyze
impact
of
an
individual’s
goal
orientation
traits
(process
outcome)
related
acceptance.
Findings
Results
indicate
that
individuals
outcome-focused
personality
show
a
preference
for
when
addressing
issues,
suggesting
significantly
technology
Originality/value
research
contributes
new
insights
into
understudied
area
predispositions
affecting
acceptance
scenarios
within
industry.
