A systematic literature review on network marketing: What do we know and where should we be heading? DOI
Ishani Patharia, Charles Jebarajakirthy,

Moumita Acharyya

и другие.

Industrial Marketing Management, Год журнала: 2023, Номер 113, С. 180 - 201

Опубликована: Июнь 19, 2023

Язык: Английский

Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How? DOI Open Access
Justin Paul, Puja Khatri, Harshleen Kaur Duggal

и другие.

Journal of Decision System, Год журнала: 2023, Номер 33(4), С. 537 - 550

Опубликована: Апрель 4, 2023

With the increased momentum of knowledge generation in field research, systematic reviews are essential to epitomise state extant literature and for theory building. In this article, we discuss advantages synthesising reporting findings using a more impactful type review, framework-based review. Additionally, list summarise some popularly used frameworks, TCCM (theories-contexts-characteristics-methods; Paul & Rosado-Serrano, 2019), ADO (antecedents-decisions-outcomes; Benito, 2018), 5W+ H (who, when, where, what, why, how; Callahan, Citation2014) IMO (input-mediators-outcomes; Ilgen et al., Citation2005). We also provide methodological guidelines conducting such

Язык: Английский

Процитировано

174

Artificial intelligence in marketing: A meta‐analytic review DOI
Pooja Mehta, Charles Jebarajakirthy, Haroon Iqbal Maseeh

и другие.

Psychology and Marketing, Год журнала: 2022, Номер 39(11), С. 2013 - 2038

Опубликована: Авг. 8, 2022

Abstract This study synthesizes the artificial intelligence literature into a Meta‐analytic framework based on theory of reasoned action and unified acceptance use technology 2, examines concrete relationships between constructs this framework. meta‐review also performed moderation analysis to investigate possible reasons for inconsistent findings across studies. The suggest that three methodological moderators (sample type, gender dominance, publication type), one contextual moderator (level country's advancement) lead inconsistencies in constructs. Academically, review resolves adds both 2. Practically, meta‐analysis offers multiple implications businesses interested enhancing customer adoption intelligence. Especially, companies can increase customers' by making it more user‐friendly, advantageous adding pleasing features it.

Язык: Английский

Процитировано

70

The role of blockchain-enabled traceability, task technology fit, and user self-efficacy in mobile food delivery applications DOI
Khuram Shahzad, Qingyu Zhang,

Abaid Ullah Zafar

и другие.

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 73, С. 103331 - 103331

Опубликована: Март 21, 2023

Язык: Английский

Процитировано

63

With enterprise metaverse comes great possibilities! Understanding metaverse usage intention from an employee perspective DOI
Aman Kumar, Amit Shankar, Reeti Agarwal

и другие.

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103767 - 103767

Опубликована: Фев. 15, 2024

Язык: Английский

Процитировано

24

A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption DOI
Charles Jebarajakirthy, Sivapalan Achchuthan, Manish Das

и другие.

European Journal of Marketing, Год журнала: 2024, Номер 58(4), С. 1141 - 1174

Опубликована: Март 19, 2024

Purpose This study aims to integrate the theory of planned behavior (TPB) and value-belief-norm (VBN) into a meta-analytic framework synthesize green consumption literature. Design/methodology/approach By integrating findings from 173 studies, meta-analysis was performed adopting several analytical methods: bivariate analysis, moderation analysis path analysis. Findings VBN- TPB-based psychological factors (adverse consequences, ascribed responsibility, personal norms, subjective attitude perceived behavioral control) mediate effects altruistic, biospheric egoistic values on purchase intention. Further, inconsistencies in proposed relationships are due cultural (i.e. individualism-collectivism, power distance, uncertainty avoidance, masculinity–femininity, short- vs long-term orientation indulgence-restraint) countries’ human development status. Research limitations/implications The authors selected papers published English; hence, other relevant this domain languages might have been missed. Practical implications useful marketers offerings designing strategies, i.e. specific messages, targeting different customers based score index, harvest positive customer responses. Originality/value is pioneering attempt TPB- VBN-based quantitative literature consumer resolve reported inconsistent findings.

Язык: Английский

Процитировано

23

Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context DOI
Kumar Rohit, Amit Shankar, Gagan Katiyar

и другие.

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103728 - 103728

Опубликована: Янв. 26, 2024

Язык: Английский

Процитировано

21

Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective DOI
Aman Kumar, Amit Shankar

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 81, С. 103986 - 103986

Опубликована: Июль 31, 2024

Язык: Английский

Процитировано

17

Should I share it? Factors influencing fake news-sharing behaviour: A behavioural reasoning theory perspective DOI
Aman Kumar, Amit Shankar, Abhishek Behl

и другие.

Technological Forecasting and Social Change, Год журнала: 2023, Номер 193, С. 122647 - 122647

Опубликована: Май 30, 2023

Язык: Английский

Процитировано

39

Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions DOI
Aman Kumar, Amit Shankar, Preeti Nayal

и другие.

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 77, С. 103639 - 103639

Опубликована: Ноя. 24, 2023

Язык: Английский

Процитировано

38

Place Branding: A Systematic Literature Review and Future Research Agenda DOI
Swapnarag Swain, Charles Jebarajakirthy, Bhuvanesh Kumar Sharma

и другие.

Journal of Travel Research, Год журнала: 2023, Номер 63(3), С. 535 - 564

Опубликована: Апрель 27, 2023

This study aims to systematically review the place branding literature and comprehensively synthesize academic research in this domain. Accordingly, examines development of over time terms years publication, publication outlets, authorship, countries, methods, theories adopted. Further, based on synthesis, proposes a conceptual framework by integrating antecedents, mediators consequences reported literature. also performs lexicometric analysis illustrate different themes studied time. Finally, identifies under-researched areas provides directions advance theory development, context, characteristics methodology. Overall, contributes practical implications for destination marketers policymakers successfully implementing strategies.

Язык: Английский

Процитировано

37