Eco-labels
act
as
an
effective
marketing
tool,
not
only
conveying
the
environmental
attributes
of
products
to
consumers
but
also
encouraging
manufacturer
attract
environmentally
conscious
prepared
pay
a
premium
for
green
products.
This
paper
develops
sustainable
supply
chain
(SSC)
framework
that
includes
eco-label
initiator
(the
government
or
industry
association),
focused
on
research
and
development,
fairnessconcerned
retailer
investing
in
efforts.
We
investigate
how
consumers'
concerns
(CECs)
skepticism
towards
eco-labels,
alongside
retailer's
fairness
(RFCs),
influence
optimal
decisions
SSC
members
under
different
strategies:
self-label,
eco-label,
eco-label.
Our
study
reveals
CECs
RFCs
enhance
certification
standards
eco-labels
certain
scenarios,
thus
promoting
efforts
demand
However,
always
damage
manufacturer's
profit,
do
concede
RFCs.
Moreover,
when
are
low,
chooses
self-label
if
consumer
is
high.
When
high,
Without
external
mandates,
unlikely
voluntarily
choose
Although
contribute
social
welfare
improvements,
it
does
necessarily
benefit
overall
performance
chain.
Journal of Cleaner Production,
Год журнала:
2024,
Номер
461, С. 142616 - 142616
Опубликована: Май 19, 2024
Government
policies
have
focused
on
carbon
emissions
from
the
green
supply
chain
(GSC).
To
discuss
how
price
decision-making
in
GSC
is
affected
by
manufacturer's
fairness
concerns,
retailer's
countervailing
power,
and
reduction,
Stackelberg
model
assumes
that
consumers
are
environmentally
sensitive.
explore
this
problem
considering
type
of
behavior
preferences,
we
built
four
models
pertain
to
following
two
situations:
retailer
has
no
power.
The
results
show
(1)
disadvantageous
concerns
reduce
overall
profits
utility;
influenced
members
witness
a
win-win
situation;
(2)
moderate
advantageous
benefit
members;
furthermore,
under
manufacturer
can
"give
profits"
retailer;
(3)
bargaining
agreement
made
concerns.
Finally,
interplay
between
member
decisions
consumer
sensitivity
explored.
This
study
help
manufacturers
achieve
emission
reduction
targets
response
environmental
awareness
government
regulation.
International Journal of Systems Science Operations & Logistics,
Год журнала:
2024,
Номер
11(1)
Опубликована: Окт. 19, 2024
As
the
green
economy
and
e-commerce
evolve,
some
manufacturers
begin
to
engage
in
production
use
online
direct
channels
enhance
competitiveness.
However,
additional
cost
of
makes
often
show
dual
behavioural
preferences
fairness
concern
risk
aversion
when
making
decisions.
Based
on
this,
this
study
constructs
optimal
pricing
model
a
dual-channel
supply
chain,
considering
manufacturers'
aversion.
In
addition,
no
government
subsidy,
research
development
subsidy
degree
are
also
considered.
This
paper
uses
Stackelberg
game
find
solution
for
model.
The
findings
illustrate
that
(1)
Government
mechanisms
cannot
coordinate
effects
policies
chain.
(2)
Under
three
different
conditions,
will
all
reduce
products
price
products.
(3)
can
both
improve
products,
offline
retail
price,
market
demand
members'
expected
profits.
Mathematics,
Год журнала:
2024,
Номер
12(10), С. 1435 - 1435
Опубликована: Май 7, 2024
Due
to
social
and
psychological
factors,
the
COVID-19
pandemic
has
impacted
international
trade,
dampened
consumption
globally,
resulted
in
conservative
investment
spending.
To
stimulate
economic
recovery
while
promoting
establishment
of
a
positive
awareness
among
people,
enterprises
endeavor
enhance
competitiveness
expand
market
share
through
various
means,
such
as
advertising
discounting.
With
more
attention
paid
environmentally
friendly
products,
there
are
greater
challenges
encountered
by
green
supply
chain
management.
In
this
study,
network
problem
is
analyzed,
involving
manufacturer
retailer.
addition
construction
centralized
decentralized
decision
models,
two
cost-sharing
contracts
adopted
reduce
promotion
costs
for
retailer
improve
level
greenery
products.
help
game
theory,
equilibrium
decisions
can
be
made
solving
models.
According
results
numerical
experiment,
effectively
products
profitability
chain,
despite
inability
achieve
win–win
situation.
Modern Supply Chain Research and Applications,
Год журнала:
2025,
Номер
unknown
Опубликована: Май 23, 2025
Purpose
For
the
green
supply
chain
composed
of
a
product
manufacturer
and
retailer,
this
paper
studies
equilibrium
decisions
under
three
scenarios:
(1)
government
provides
degree
subsidy
for
manufacturer;
(2)
subsidizes
R&D
innovation
cost
(3)
sales
effort
retailer.
Design/methodology/approach
In
view
preference
awareness
end
consumers,
we
analyze
changes
degree,
effort,
pricing
decision,
manufacturer’s
retailer’s
profit
social
welfare.
The
results
show
that
subsidies
will
encourage
to
produce
greener
products,
while
subsidizing
are
more
effective
than
retailer;
can
directly
motivate
retailer
pay
thereby
increase
sales.
Findings
With
same
subsidies,
favorable
degrees
manufacturer.
No
matter
what
kind
strategy,
it
effectively
improve
compared
with
effect
better.
Originality/value
Government
welfare,
so
promote
improvement
welfare
through
distribution.
Under
expenditure,
subsidized
is
higher
