Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 25, 2025
ABSTRACT
The
cosmetic
industry
faces
rising
demands
for
sustainability,
with
consumers
in
both
developed
and
developing
countries
increasingly
seeking
eco‐friendly
ethically
produced
products.
This
study
examines
the
influence
of
green
advertising
on
consumer
wisdom
its
impact
brand
equity
within
cosmetics
sectors
Pakistan
China.
By
analyzing
data
from
1006
992
China
through
a
structured
survey,
research
using
PLS
software
finds
that
significantly
enhances
various
facets
wisdom,
boosting
contexts.
However,
flexibility
sustainability
component
which
reflects
willingness
to
adopt
sustainable
consumption
practices,
does
not
mediate
this
relationship
either
country.
These
results
highlight
while
improves
perceptions
equity,
it
always
translate
into
behavioural
changes.
findings
offer
valuable
insights
marketers
promoting
practices
effectively.
Social Responsibility Journal,
Год журнала:
2024,
Номер
20(9), С. 1697 - 1723
Опубликована: Июнь 25, 2024
Purpose
Drawing
on
the
theory
of
planned
behavior
and
value-belief
norms
theory,
this
study
aims
to
explore
causes
pro-environmental
behavioral
intentions
in
context
Sri
Lanka.
Design/methodology/approach
Data
were
garnered
from
503
subjects
with
aid
self-reported
questionnaires.
The
formulated
hypotheses
examined
using
a
variance-based
statistical
approach
(PLS-SEM).
Findings
findings
revealed
that
personal
values,
particularly
altruistic
biosphere
significantly
strengthen
psychological
drivers
intentions.
further
found
religiosity
enhances
association
between
place
attachment
augments
relationship
attitude
Practical
implications
This
suggests
instilling
values
individuals
can
boost
Campaigns
educational
programs
could
focus
these
foster
responsibility
empathy.
Recognizing
influence
behaviors
attitudes,
collaborative
efforts
organizations
religious
institutions.
Religious
leaders
integrate
environmental
stewardship
into
teachings,
emphasizing
ethical
responsibilities.
Originality/value
pushes
back
frontiers
consciousness
literature
by
highlighting
importance
factors
contextual
variables
such
as
fostering
within
specific
an
emerging
country
–
Sustainable Futures,
Год журнала:
2024,
Номер
8, С. 100251 - 100251
Опубликована: Июль 15, 2024
This
interdisciplinary
study
addresses
a
critical
gap
in
environmental
behavior
research
by
focusing
on
Gen
Z's
engagement
with
tree
planting,
key
yet
underexplored
activity
the
context
of
achieving
sustainable
development
goals.
Motivated
need
to
understand
how
cultural
practices
and
policies
influence
young
people's
participation
sustainability
efforts,
this
examines
integrating
psychological
theories
sociocultural
dynamics
can
enhance
our
understanding
proactive
engagement.
Leveraging
frameworks
from
psychology,
sociology,
science,
studies,
integrates
Value-Belief-Norm
theory
Theory
Planned
Behavior
analyze
values,
beliefs,
perceived
behavioral
control
their
intentions
actions
toward
planting.
The
methodology
involves
two-phase
empirical
investigation:
initially
developing
validating
measurement
items
141
Z
participants,
followed
second
phase
203
participants
validate
proposed
model
using
partial
least
squares
structural
equation
modeling.
findings
highlight
that
value
significantly
shapes
its
attitudes
Additionally,
reveals
crucial
role
personal
norms
steering
individuals'
pro-environmental
behaviors.
Vishu
Thaineetham
initiative,
which
has
global
footprint
transformed
tradition
into
tree-planting
movement,
is
case
for
innovative
ecological
preservation.
initiative
demonstrates
potential
culturally
adapted
foster
collective
promote
cleaner
production
strategies.
implications
practice,
emphasizing
insights
models,
are
also
provided.
Sustainability,
Год журнала:
2025,
Номер
17(6), С. 2474 - 2474
Опубликована: Март 12, 2025
This
study
examines
the
influence
of
environmental
concerns
on
water
conservation
behaviors
among
Gen
Z
tourists
in
Iranian
desert
regions
by
extending
Norm
Activation
Theory
(NAT).
Adopting
a
quantitative
approach,
data
were
collected
through
structured
questionnaire
from
330
(born
between
1997
and
2012)
who
visited
four
villages
(Qale
Bala,
Mesr,
Abyaneh,
Rezaabad)
April
July
2023.
Using
systematic
sampling,
every
fifth
tourist
was
selected.
Data
analyzed
using
Partial
Least
Squares
Structural
Equation
Modeling
(PLS-SEM).
Results
show
that
concerns,
situational
responsibility,
personal
norms
positively
impact
behaviors,
while
denial
responsibility
negatively
affects
them.
Personal
pride
guilt
emotions,
which
turn
promote
behaviors.
The
extended
model,
incorporating
demonstrated
improved
explanatory
power
over
original
NAT.
research
contributes
to
sustainable
tourism
literature
integrating
moral
emotions
into
NAT
framework,
offering
insights
psychological
mechanisms
driving
pro-environmental
environments.
