Impact of Viral Marketing on Customer Purchasing Intention of Fashion Industry in Jordan

Studies in computational intelligence, Год журнала: 2024, Номер unknown, С. 15 - 31

Опубликована: Янв. 1, 2024

Язык: Английский

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Barriers of food delivery applications: A perspective from innovation resistance theory using mixed method

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 73, С. 103369 - 103369

Опубликована: Апрель 17, 2023

Язык: Английский

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Factors influencing consumers’ continuance purchase intention of local food via online food delivery services: the moderating role of gender

Cogent Business & Management, Год журнала: 2024, Номер 11(1)

Опубликована: Фев. 20, 2024

In a post-pandemic era, digitalization is embedded in all service sectors, including the food industries. Today's restaurant industry faces increased competition and need to adapt changing consumer preferences for competitive pricing, convenience, reliable delivery. this study, we explore factors that shape continued purchase intention of local via online delivery (OFD) services. Two hundred valid responses were acquired from Malaysian customers with experience ordering through OFD Data analysis SmartPLS revealed perceived ease use was only insignificant predictor, while health aspects, quality, price value significantly influenced customer intention. Notably, emerged as most dominant determinant Gender moderates effects quality on continuance The framework provides more robust explanation females, being their primary focus, males prioritize values. These findings offer valuable insights restaurants providers striving remain epoch.

Язык: Английский

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Satisfaction with mobile food delivery app (MFDA) usage and the moderating role of perceived COVID 19 risk

International Journal of Hospitality Management, Год журнала: 2024, Номер 121, С. 103807 - 103807

Опубликована: Май 24, 2024

The purpose of this study was to determine the influence MFDAs characteristics on satisfaction in a health emergence situation, as well interrelationships between satisfaction, trust, and continuance intention. Unlike other existing studies, research examines determinants classified into two groups based Expectation-Confirmation Model: one hand, service-related factors (external - lifestyle compatibility various food choices), technical (internal personalization, performance expectancy, task technology fit) context MFDA. Additionally, moderating role perceived COVID-19 risk explored. provides tool that app developers can use test their proposed systems before commercialisation through measuring relationship MFDA system user satisfaction.

Язык: Английский

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Green Consumer Profiling and Online Shopping of Imperfect Foods: Extending UTAUT with Web-Based Label Quality for Misshapen Organic Produce

Foods, Год журнала: 2024, Номер 13(9), С. 1401 - 1401

Опубликована: Май 2, 2024

Misshapen organic vegetables in the food supply chain can easily be discarded market if they do not meet aesthetic standards. E-commerce technology enables distribution of imperfect produce from farmers to potential customers, mitigating agri-food waste issues. Green consumers are prospective customers because their purchasing decisions made based on sustainability and environmental considerations. However, each individual’s degree green consumption differs, impacting preferences behaviors toward buying activity. Considering gap between varying levels intention purchase through e-commerce, this study aimed profile three distinct explore factors affecting Online Purchase Intention (OGPI) for vegetables. The Unified Theory Acceptance Use Technology (UTAUT) was applied study, Web-Based Label Quality (WLQ) introduced as an extended construct describe consumers’ perceptions credibility reliability labels or product-related information displayed e-commerce platforms. This involved 668 internet users platforms online communities enthusiasts. First, were classified into dark-green, semi/light green, non-green using a cluster analysis approach. Then, Structural Equation Modeling (SEM) Multi-Group Analysis (MGA) employed determine OGPI among consumer groups. research found that Performance Expectancy (PE), Social Influence (SI), WLQ positively influenced dark-green intention. Only (PE) affected semi/light-green OGPI. Meanwhile, Facilitating Condition (FC) intentions. revealed target segment, broadening customers’ perspectives accepting products, including technology. Moreover, results utilized marketing business purposes contribute policy.

Язык: Английский

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Exploring dark kitchens in Brazilian urban centres: A study of delivery-only restaurants with food delivery apps

Food Research International, Год журнала: 2023, Номер 170, С. 112969 - 112969

Опубликована: Май 17, 2023

Язык: Английский

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Impact of online food delivery usage on switching costs, variety seeking and marketing exposure

British Food Journal, Год журнала: 2025, Номер unknown

Опубликована: Янв. 23, 2025

Purpose This study investigates how the use of online food delivery (OFD) services can motivate consumers to switch between providers through its impact on switching costs, variety-seeking tendencies and exposure competitors' marketing activities. Design/methodology/approach We develop a structural equation model in which usage frequency OFD is postulated weaken procedural relational costs increase tendency exposure. The calibrated using survey data collected China Japan ( n = 602). Findings results suggest that frequent weakens increases customer competing firms' Surprisingly, reduces some customers' tendencies. Originality/value While many studies have delineated benefits retailers obtain by adopting services, little attention has been paid these be detrimental firms. provides evidence reduce make customers more vulnerable competitors’ marketing.

Язык: Английский

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“From farm to fork, naturally”: consumers’ intentions to buy organic food through online platforms, extending the UTAUT model with values

British Food Journal, Год журнала: 2025, Номер unknown

Опубликована: Апрель 9, 2025

Purpose This study aims to extend the UTAUT model by incorporating attitude, egoistic and altruistic values as additional constructs predict customers’ intentions purchase organic food products through online platforms. Further, moderating effect of price consciousness was also examined in present study. Design/methodology/approach Data were collected on a convenience basis from 467 respondents Delhi NCR, India, an online-based questionnaire via social networking sites. The partial least squares structural equation modeling (PLS-SEM) technique applied using SmartPLS 4 analyze data. Findings empirical results demonstrate robust showing that all (“performance expectancy,” “effort “facilitating conditions” “social influence”) positively influence for products. Similarly, impact intentions. In terms moderation effects, significantly negatively influences relationship between intention well intention. Originality/value To best authors’ knowledge, this stands apart other studies many ways. First, it emphasizes interplay unique combination special generation cohort (youths). Second, role get more results.

Язык: Английский

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What factors drive consumers’ desire to continue using food delivery apps (FDA) in Taiwan after the COVID-19 pandemic?

Journal of Hospitality and Tourism Technology, Год журнала: 2023, Номер 14(5), С. 878 - 892

Опубликована: Авг. 4, 2023

Purpose This study aims to establish a comprehensive model integrating variables from the updated unified theory of acceptance and use technology (UTAUT), expectation-confirmation (ECM) trust determine what factors influence consumers’ decision continue using food delivery apps (FDA) after COVID-19 outbreak in Taiwan. Design/methodology/approach Data was collected 350 respondents living Taiwan via Line Google Forms link. A total 333 valid responses were analyzed 17 invalid questionnaires eliminated. To test suggested paradigm, partial least squares-structural equation modeling used as data analysis approach. Findings The results indicate FDA users’ continuance intention (CI) is directly significantly affected by performance expectancy, satisfaction habit. All constructs UTAUT theory, confirmation FDA, positively impacts CI. Originality/value Although intentions toward have previously been topic research, there paucity literature that discusses connections between CI pandemic By focusing on relationships multiple antecedents CI, this contributes reducing existing gap. Explanation surrounding elements influencing provided examining several aspects usage, including technological psychological postadoption issues.

Язык: Английский

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Swipe to Sustain: Exploring Consumer Behaviors in Organic Food Purchasing via Instagram Social Commerce

Sustainability, Год журнала: 2024, Номер 16(6), С. 2338 - 2338

Опубликована: Март 12, 2024

Promoting organic foods production and consumption contributes to accomplishing the United Nations’ sustainable development goals. Social commerce provides a promising opportunity develop food industry. However, there is limited knowledge regarding customer behaviors in relation purchasing via social platforms. Therefore, this study expanded upon unified theory of acceptance use technology (UTAUT-2) comprehensive model that explains how customers’ trust behavioral intentions purchase using Instagram affect their behaviors. The research was analyzed by employing partial least squares structural equation modeling (PLS-SEM) for data collected from quantitative survey 410 customers who used Iran. results revealed commerce-facilitated conditions, hedonic motivations, influence, ratings reviews, influencers’ endorsements positively influenced intentions. Moreover, Instagram’s recommendations referrals, endorsements, as well influence boost platform. Eventually, it determined trust, intention determine customer’s This valuable insights marketers optimize strategies.

Язык: Английский

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