Asia Pacific Journal of Marketing and Logistics,
Год журнала:
2024,
Номер
unknown
Опубликована: Авг. 17, 2024
Purpose
Postulating
that
individuals
exposed
to
the
threat
of
contagious
diseases
respond
oversensitively
toward
other
people,
current
research
aims
investigate
its
impact
on
consumers’
preferences
for
human
images—human
presence—in
product
packaging.
Design/methodology/approach
Five
independent
online
and
offline
experiments
were
conducted.
Studies
1,
2a,
2b
employed
a
three-group
(threat:
vs.
control
noncontagious)
between-subjects
design
main
effect
underlying
mechanism.
To
further
examine
moderation
effects,
Study
3
used
2
control)
×
(product
feature:
basic
antibacterial)
design,
4
(human
type:
non–human
human–adult
human–baby)
design.
Findings
demonstrate
consumers
facing
tend
avoid
social
interaction,
leading
lower
preference
products
featuring
presence
(vs.
non-human
presence).
contribute
our
hypothesized
process
by
providing
boundary
conditions.
Specifically,
when
incorporates
an
antibacterial
function
(Study
3)
packaging
depicts
baby
4),
existing
can
be
attenuated.
Originality/value
Despite
prevalence
experiencing
epidemics
pandemics,
little
work
has
examined
how
threatened
The
present
addresses
this
gap
exploring
consumers'
their
Furthermore,
contributes
practical
understanding
consumer
choices
identifying
features
types
as
moderating
factors.
Journal of Retailing and Consumer Services,
Год журнала:
2023,
Номер
75, С. 103533 - 103533
Опубликована: Авг. 24, 2023
Smart
Tourist
Destinations
(STDs)
are
revolutionising
the
tourism
landscape
by
leveraging
technology
to
enhance
experiences.
Nonetheless,
this
study
shows
that
little
attention
has
been
paid
how
tourists'
perceptions
impact
use
of
applications
within
STDs.
To
address
gap,
introduces
a
unique
conceptual
framework
based
on
Stimulus–Organism–Response
(SOR)
model.
This
approach
considers
various
aspects,
such
as
social,
cultural,
physical
and
environmental
stimuli,
while
also
considering
satisfaction
perceived
value
internal
responses
loyalty
ultimate
response.
A
quantitative
554
tourists
visiting
STD
Cáceres
was
conducted
validate
framework.
The
findings
provide
insights
into
relationships
among
mobile
apps
loyalty,
offering
transformative
potential
for
shaping
attitudes
behaviours.
Overall,
sheds
light
technological
solutions
in
STDs
presents
practical
implications
destination
management
development
effective
strategies
improve
Journal of Hospitality Marketing & Management,
Год журнала:
2024,
Номер
unknown, С. 1 - 26
Опубликована: Авг. 23, 2024
With
the
permeation
of
artificial
intelligence
(AI)
through
tourism
and
hospitality
industry,
a
comprehensive
understanding
its
features
service
outcomes
is
important
for
both
academia
practice.
In
this
study,
meta-analytic
framework
with
23
constructs
from
91
research
papers
was
developed.
This
analysis
indicated
that
AI
can
be
categorized
as
sensory,
social
or
functional;
relationships
among
these
were
revealed.
Additionally,
lead
to
positive
via
process
involving
customers'
cognition,
affect
providers.
The
method,
type
participants'
gender
moderate
influence
on
outcomes,
but
stimulants
prior
experience
do
not.
These
findings
enhance
applications
consequences
have
managerial
implications.
International Journal of Contemporary Hospitality Management,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 6, 2025
Purpose
Intellectual
experiences
focus
on
users’
information
processing
and
critical
thinking
toward
stimuli.
The
deployment
of
humanoid
service
robots
as
novel
stimuli
in
tourism
hospitality
has
influenced
perceptions
may
affect
their
intellectual
engagement.
This
paper
aims
to
connect
four
contemporary
theoretical
concepts:
the
robot
acceptance
model,
technological
fear,
uncanny
valley
theory
stereotype
content
investigate
robots.
Design/methodology/approach
Scale
development
procedures
were
conducted:
literature
review,
checking
face
validity,
factorizing
items
dimensions,
achieving
construct
criterion
validity
testing
predictive
validity.
Findings
Through
review
free-response
tasks,
43
measurement
generated.
Next,
1,006
samples
from
two
cross-cultural
groups
refined
scale.
Finally,
a
reliable
valid
scale
with
dimensions
measuring
was
determined.
Practical
implications
Humanoid
should
be
designed
enhance
functionality
innovativeness
while
minimizing
stiffness,
inflexibility,
unsafety
danger
improve
Originality/value
study
provides
examination
by
connecting
theories
perceptions.
enriches
human–robot
experience
through
an
integrated
perspective
presents
rigorous
scale’s
psychometric
properties.
A
for
fills
gaps
serves
effective
predictor
literature.
