International Journal of Quality and Service Sciences,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 6, 2024
Purpose
During
the
pandemic,
restaurants
closed
due
to
restrictions
and
economic
instabilities.
This
research
paper
aims
investigate
motivational
effect
of
nostalgia
induced
by
fear
missing
out
(FOMO)
upon
e-WOM
about
dining
place.
Did
FOMO
evoke
nostalgic
memories
emotional
symptoms
with
place?
It
further
inspected
if
diners
trust
restaurant
for
these
their
connect.
Design/methodology/approach
A
survey-based
questionnaire
was
applied
collect
data.
two-step
method
analyzing
measurement
structural
model
using
principles
SEM
analyze
associations
among
key
constructs
in
proposed
model.
Findings
Psychological
like
personality
drove
diners’
behavior
e-WOM.
The
findings
also
confirmed
mediation
brand
nostalgia,
between
Further,
has
elucidated
elaboration
likelihood
(ELM)
usage
gratification
theories.
Originality/value
contributed
branding
literature
examining
how
have
mediated
path
Multiple
serial
variables
been
a
novel
contribution
this
study.
ELM
theory
integrated
extend
theoretical
underpinnings
hospitality
sector.
Purpose
Based
on
social
cognitive
theory,
this
study
aims
to
explore
the
psychological
mechanism
behind
consumer
verification
behavior
following
tourism
e-commerce
live-streaming.
Design/methodology/approach
grounded
data
were
collected
through
20
semi-structured
in-depth
interviews
and
analyzed.
Findings
This
identified
that
companies
commonly
use
reminder
messages
secondary
promotions
facilitate
of
live-streaming
products.
Throughout
process,
consumers
undergo
various
psychologies
related
verification.
Specifically,
they
experience
four
positive
psychologies:
fear
missing
out,
anticipated
emotions,
status
self-esteem
promotional
perception.
They
also
encounter
two
negative
reactance
invasiveness.
In
addition,
environmental
factors
such
as
type
products
destinations,
along
with
individual
trait
like
miserliness,
experience,
autonomy,
regulatory
mode
impulsiveness,
play
significant
roles
in
shaping
behavior.
These
collectively
influence
formation
Originality/value
can
provide
recommendations
for
conduct
marketing
events
It
is
one
earlier
comprehensive
studies
discussing
how
promote
helps
understand
underlying
International Journal of Contemporary Hospitality Management,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 28, 2025
Purpose
This
study
aims
to
provide
a
timely
review
of
hospitality
and
tourism
live
streaming
(HTLS)
research,
aiming
understand
the
intellectual
foundation
in
past
identify
opportunities
for
future
research.
Design/methodology/approach
collected
56
papers
from
journals
Social
Science
Citation
Index
database
or
Australian
Business
Deans
Council
journal
quality
list
adopted
hybrid
systematic
literature
combining
bibliometric
analysis
theory-context-characteristics-method
framework-based
approach.
Additionally,
cross-tabulation
was
conducted
compare
research
on
two
specific
forms
HTLS
–
e-commerce
(TEcLS)
travel
streaming.
Findings
The
found
that
current
lacks
in-depth
theoretical
insights,
focuses
China
as
national
context
viewers
subject,
mainly
uses
online
surveys
first-order
knowledge.
Moreover,
it
identified
five
themes,
including
impact
viewer
behavior,
purchase
behavior
introduction
HTLS,
within
which
eight
categories
constructs,
such
viewer-related,
streamer-related
relationship-related,
are
applied.
Research
limitations/implications
In
terms
reveals
various
gaps
existing
provides
potential
directions
advance
field.
As
practice,
offers
valuable
strategies
practitioners
optimize
their
marketing
efforts
using
HTLS.
Originality/value
an
up-to-date
field
through
reproducible
method.
It
critical
discussions
suggestions
academic
industry
practices.
Journal Of Vacation Marketing,
Год журнала:
2024,
Номер
unknown
Опубликована: Апрель 15, 2024
Tourists’
pro-environmental
behavior
is
crucial
for
the
sustainable
growth
of
tourism
sector.
While
existing
studies
mainly
examine
direct
effects
individual
factors
on
such
behavior,
there
a
gap
in
understanding
comprehensive
antecedent
system
that
drives
it.
In
this
study,
grounded
MOA
theory
and
focused
natural
history
museum
scene,
we
developed
framework
to
analyze
tourists’
behavior.
We
argue
formation
tourists
not
single
element
but
combination
three
critical
factors:
motivation,
opportunity,
ability
(MOA).
Using
fsQCA
method
data
from
276
tourists,
identified
four
distinct
pathways
promote
tourists:
equilibrium
type,
motivation–ability-oriented
motivation–opportunity-oriented
ability-oriented
type.
This
study
enhances
our
complex
interactions
among
various
influencing
provides
insightful
implications
practice
tourism.
Asia Pacific Journal of Marketing and Logistics,
Год журнала:
2024,
Номер
unknown
Опубликована: Июнь 21, 2024
Purpose
The
rapid
development
of
e-commerce
live
streaming
is
inseparable
from
the
important
role
live-streamer.
However,
research
exploring
impacts
live-streamers’
characteristics
on
customer
engagement
in
different
types
rooms
remains
limited.
This
study
aims
to
examine
(i.e.
expertise,
moral
reputation,
popularity,
responsiveness)
consumer
streaming,
and
verify
whether
there
are
differences
impact
experience
for
live-streamers.
Design/methodology/approach
Data
were
gathered
266
Chinese
adults
who
have
watching
streaming.
Partial
least
squares
techniques
used
model.
Findings
results
show
that
responsiveness
live-streamers
positive
through
perceived
trust
pleasure.
Moreover,
multi-group
analysis,
this
found
compared
with
enterprise
live-streamers,
reputation
individual
exerts
a
stronger
effect
consumers’
trust,
popularity
Compared
Originality/value
contributes
by
categorizing
into
two
types:
verifying
specific
difference
Journal of Travel & Tourism Marketing,
Год журнала:
2024,
Номер
42(1), С. 133 - 159
Опубликована: Дек. 12, 2024
Tourism
live
streaming
(TLS)
empowers
streamers
to
act
with
destinations,
viewers,
and
products,
namely
TLS
affordance.
Underpinning
the
technology
affordance
theory,
this
study
unravels
impact
of
affordances
on
engagement
viewers
by
conducting
an
online
survey.
The
results
show
that
(1)
have
double-edged
effects
destination
brand
viewer
engagement;
(2)
product
involvement
moderates
Inverted
U-shaped
(U-shaped)
visibility
(guidance
shopping)
memorable
experiences
(consumer
skepticism).
This
provides
theoretical
practical
implications
for
managers,
streamers,
manufacturers
in
optimizing
efficiency
affordances.
GSI Journals Serie A Advancements in Tourism Recreation and Sports Sciences,
Год журнала:
2025,
Номер
8(1), С. 416 - 429
Опубликована: Фев. 23, 2025
This
study
aims
to
develop
a
valid
and
reliable
scale
measure
Fear
of
Missing
Out
(FoMO)
in
the
tourism
context
assess
its
psychometric
properties.
Based
on
Przybylski
et
al.'s
(2013)
original
FoMO
scale,
tourism-specific
version
was
created
evaluate
symptoms
such
as
fear
losing
social
connections,
concerns
about
others
having
more
satisfying
experiences,
anxiety
missing
important
events
tourism.
During
development,
content
validity
analyses
were
conducted
item
linguistic
adequacy.
Exploratory
factor
analysis,
internal
consistency,
discriminant
performed
examine
construct
reliability.
As
result
it
revealed
Tourism
(FoMO-T)
consists
three
dimensions
nine
items:
Losing
Social
Connections,
Idea
Others
Having
Better
Experiences,
Need
Learn
Share
Information.
provides
for
understanding
FoMO’s
impact
behavior
highlights
importance
phenomenon
sector.
Societies,
Год журнала:
2025,
Номер
15(4), С. 82 - 82
Опубликована: Март 27, 2025
This
study
employs
the
push–pull
theory
to
analyze
tourism
motivations
(push
and
pull),
perceived
risk
(financial
risk),
value,
educational
level
smartphone
usage
their
effect
on
willingness
pay
(WTP)
electronic
word-of-mouth
(E-WOM)
behavioural
intentions
in
Smart
Tourism
Destinations
(STDs).
With
a
significant
sample
of
504
respondents
STD
Cáceres,
is
used
assess
its
impact
usage.
Results
reveal
that
motivations,
financial
risk,
value
positively
affect
usage,
directly
influencing
WTP
E-WOM.
Managers
are
advised
prioritize
privacy
mobile
payments,
implement
security
services
against
risks
promote
specialized
applications
encourage
personalization
offers
through
artificial
intelligence.
Understanding
these
variables,
which
explain
41.5%
65.8%
E-WOM,
provides
basis
for
strategic
decision-making
STDs.
